مطالب

Purpose : The present study aimed to identify and analyze the determinants underlying Iran’s accession to international copyright treaties. Method : To achieve this objective, a combined exploratory and integrative methodology was utilized, integrating meta-synthesis (Sandelowski & Barroso’s model) using the Delphi technique. During the meta-synthesis phase, 51 studies were selected. Findings were obtained through open coding, organized into concepts, and arranged into thematic categories. A two-round Delphi process involving 23 experts—including publishers, copyright professionals, software and game developers, web developers, and artists—was conducted to validate the results. The data were analyzed using the mean, standard deviation, and coefficient of variation. Findings : The meta-synthesis revealed 114 concepts, divided into 34 categories across four domains: economic, cultural, political, and legal. In the initial Delphi round, the majority of the categories were deemed to be highly significant, whereas “Religious issues”, “Shortcomings of the Berne Convention,” and “legal/structural challenges” garnered lower consensus. In the subsequent round, expert agreement increased, with “Preparation of legal infrastructure,” “Preparation of managerial infrastructure,” and “Establishment of collective management organizations” identified as the most crucial. The category “limitations of the Berne Convention” was omitted due to a mean score falling below 4. Conclusion : In summary, 42 out of 43 categories (approximately 98%) attained mean scores of 4 or above, indicating a strong consensus among experts. The establishment of robust legal and managerial infrastructures was highlighted as the most essential factor. These findings provide both theoretical perspectives and practical recommendations for policymakers regarding the development and execution of effective copyright policies.

Purpose : As competition increases in today's world, companies must strive to establish a strong brand name both in the market and in the minds of consumers. This study investigates the impact of social media advertising on the competitive position of the Daewoo brand. Given that Daewoo has received permission to assemble and service its brand in Iran, and considering that popular companies such as Samsung and LG have exited the market, Iranian consumers can benefit from the high quality of this company's products, which will also create jobs for local workers and specialists. More effective advertising of this brand's products is will results in increased sales and contribute to the country's progress. Method : This research is applied in purpose, descriptive-survey in nature, quantitative in data type and field and library in method. The standard questionnaire is derived from the research article by Ashraf et al. 2019, achieving a Cronbach's alpha above 0.7. The statistical population is limited to Daewoo consumers who are active on Instagram, Daewoo website, and those who visit Daewoo dealerships in Iran. Given the large population size, a sample of 384 respondents was selected using Cochran’s formula. Data analysis was conducted using SPSS 26 software. Findings : The results showed that manufacturers of Daewoo products should prioritize loyalty and trust alongside customer satisfaction by fostering a long-term, mutually beneficial relationship, and that advertising on social networks significantly impacts the competitive position of the company's product brand. Conclusion : This research will be valuable for marketers and domestic sellers Daewoo products. It is also suggested that the company strengthen trust among customers through advertising on social networks.