درخت حوزه‌های تخصصی

Every year, a lot of money is spent on building new sports facilities, however, in recent years, paying attention to the needs of customers and responding to their demands in order to attract them, is one of the most important and necessary tasks. And the goals of organizations have changed the purpose of this research is to investigate the effective factors in attracting customers of sports venues by combining marketing and new technologies. The current research is an applied research. The statistical population of this research is made up of customers of sports venues in Kermanshah and Kurdistan. According to Morgan's table, 384 were randomly selected as a sample from among the customers of multi-purpose sports facilities. In order to collect information, mixed questionnaires of residential marketing (2009) and researcher-made questionnaires were used. After confirming the formal and content validity of the questionnaires by experts, reliability was calculated through Cronbach's alpha, respectively. The structural equation method was used to analyze the findings. In general, it can be acknowledged that the marketing mix and the use of information technology have a direct effect on the process of attracting customers to sports venues. Paying attention to the findings, the average of the elements of the marketing mix obtained is higher from the average. It means that the mixed elements of marketing are more than average, so it is recommended that managers, by using these strategies, highlight the competitive advantages of places through the use of physical and virtual space, as a result, customer loyalty is vital for the success of the organization. It is usually more expensive to attract new customers than to keep existing customers. Therefore, it is suggested to maintain loyal fans as a competitive asset, and one of the ways to strengthen this is through establishing a sincere, appropriate and strong cooperative relationship between service providers and beneficiaries.

Purpose: One of the critical issues in addressing migrant students is the improvement of cultural adaptation. Therefore, the objective of this study was to analyze the drivers for enhancing cultural adaptation in addressing migrant students through education. Methodology: This study was applied in terms of its objective and utilized a mixed-methods approach (qualitative and quantitative) in terms of execution. The study population in both sections consisted of managers and teachers familiar with the research field, from which 18 individuals were selected as samples based on the principle of theoretical saturation using purposive sampling. The research instruments included literature review, semi-structured interviews, and a researcher-made questionnaire. Initially, experts were interviewed, and then 15 of those who expressed willingness evaluated the importance of the extracted drivers. In this study, the coding method was used to identify the drivers for improving cultural adaptation in addressing migrant students through education, the importance and uncertainty method to identify key drivers, and the structural analysis method using MICMAC software to understand the influence of the drivers. Findings: The findings indicated that the most important drivers for enhancing cultural adaptation in addressing migrant students through education were, in order, training managers on how to interact with migrant students, short-term training for teachers, training all students on how to interact with migrant students, training parents on how to teach communication principles with different cultures, training teachers by school managers, short-term training for school managers, training managers on how to deal with errant teachers, training migrant students on how to handle other students' behaviors, in-service training for teachers, training teachers through brochures, and training migrant parents to enhance their children's communication skills. Additionally, the drivers' impact levels were ranked, with the training of parents on communication principles with different cultures, training managers on interacting with migrant students, training managers on dealing with errant teachers, training migrant parents to enhance their children's communication skills, training all students on interacting with migrant students, short-term training for teachers, in-service training for teachers, training teachers by school managers, short-term training for school managers, training teachers through brochures, and training migrant students on handling other students' behaviors being the most influential. Conclusion: Cultural specialists and planners in the country can utilize the identified drivers from the present study, considering their importance and impact, to improve cultural adaptation in addressing migrant students through education.

The 21st century heralded the dawn of the open access era in university publishing houses. The internet has transformed publishing from a lower reliance upon peer review processes, to readers being given direct access to text via digital content delivery. The internet era now enables knowledge transfer free at the point of deliver, without copyright or license. The internet has transformed university presses and publishers, from content providers to service deliverers. As a result, global publishing has changed, and university publishing houses have had to change with it. A global consensus of publishing has been set due to the technological advance of the internet. A global consensus which has been widely accepted by most university publishers. People will need to develop a good grasp of media and information literacy as either providers or consumers of university publishing houses’ content and services. The potential effects of the internet on COPE (Committee on Publication Ethics, 2022) compliance features. One of many questions covered in this paper is: How will impact factors, readership analytics and the metaverse, effect publishing in the 2020s. The utility of the internet enables geographically spread authors who have never met, to co-author academia.