درخت حوزه‌های تخصصی

Background : The purpose of this research was to analyze the factors influencing the creation of an international place brand through recreational sports (the case of Kish Island). Martials and Methods: The research method is qualitative (Grounded Theory of Glaser type). The statistical population included all managers and experts active in the field of recreational sports. A sufficient number of statistical samples were selected based on theoretical saturation in a purposeful and accessible manner (16 people). Research tools included systematic library study and semi-structured interview. Using content validity and kappa coefficient, the validity of the tool was evaluated. The method of coding and conceptual framing was used to analyze the findings. Results: The presented analytical framework included three main parts of environmental factors, processes and consequences of creating an international place brand through recreational sports. Environmental factors included branding opportunities and location branding obstacles. The processes of creating the international brand of Kish Island included the infrastructure required for branding, providing new services, management factors, and the consequences of international branding of the place included entrepreneurship, improvement of social conditions, economic development and attachment to the place. Conclusion: According to the results of the research, it can be said that the relevant authorities should understand the value of the dimensions identified in this research in order to create an international brand in touristic destinations (especially Kish Island) and implement related programs in this. Places to upgrade. Finally, from the researchers' point of view, it can be said that the present study is of great importance for Iranian managers and is a fundamental step for the development of recreational sports in creating the international brand of touristic places.

Given that the threats of consumerist attitudes are felt among Nonprofit Sport Clubs/Organizations members in Iran, the main focus of this paper is to determine how NPSCs in Iran deal with consumerist attitudes in sports. This study empirically examines whether Customer Knowledge Management affects Consumerism by considering the mediating role of Customer relationship management in NPSCs. The statistical population of the current study included consumers of NPSC in NorthWest Iran. Data collection tool was a questionnaire. Structural equation modeling was used to test the research model. The sample consisted of 141 females and 265 males. The age of the participants varied from 21 to 70 years old, with the majority falling within the 41 to 50 age bracket. The participants had been members of the club for a minimum of 11 months, the majority had been club members for more than 3 years. Findings indicate that CRM mediates the relationship between CKM and CS, and when CKM is high, CS and CRM are also high. This paper contributes to the literature on nonprofit organizations by showing the important role of CRM in the CS of NPSCs. We recommend that sports clubs rely on CKM and CRM as much as possible.