درخت حوزه‌های تخصصی

Purpose- To examine the architectural and economic strategies of rural business spaces from the perspective of experts. Design/methodology/approach- In synthesis of literature review, after reviewing 47 articles found, the relationships between variables in first relation between R.B.S & R.B.A: The components were extracted & converted to 8 components based on the Roberts synthesis method. But since the main unknown of the research was Architecture & speciology of the building, according to the gaps extracted 8 types of architecture were compiled & the axial coding & 8 research content was extracted from it. Then the content-target-table was generated.  In the current step, since theoretical foundations were insufficient, a combined research method was used & the Delphi research method was used in this phase of research. The study community had 41 elite subjects (rural-urban-architectural-entrepreneurial). To analyze the data collected based on the Q factor analysis extracted results & ultimately the most influential factors on the RBS & RBP from each of the specified spatial attributes. The results of the study indicate that in total, 3 categories are emphasized, 5 categories in the 2nd priority, 3 categories are not generally approved by this community, but in some factors it is emphasized. Findings- In response to the research question of what the classification and perspective of the community of experts are on the architectural strategies of rural business spaces, there are 7 views in this regard: Requirements for multi-purpose spaces (second activity): separate, isolated, sanitary, and Indigenous (12.67%); Second activity in the form of multi-purpose buildings or increasing the area for the construction of a sales place in rural buildings (11.49%); The sales Place is equipped with isolation (10.07%); Sanitary and isolated interior architecture (cultivation space) (8.06%); Indigenous model of Health and isolation (7.85%); Reconstruction of old buildings by equipping, and separating and increasing the business area (7.68%)  and etc. Reseach limitation/implications- Interdisciplinary and lack of coherent studies and literature on Rural Business Architecture (R B A) and multi-purpose & hybrid building and architecpreneure (architecture + entrepreneurship). Originality/value– Research started with the hypothesis of multifunctionalization of production spaces, but ultimately concepts such as health & reducing the penetration of the second activity pest were given priority over multifunctioning & combining activities. There for the priority of health concepts & sales & second activity is the innovation of this research.

Purpose- The main purpose of this research is to identify and analyze the performance of the two dimensions of tourism namely supply and demand to achieve agricultural tourism development in the rural areas of Zarivar Wetland in Marivan County as a capable destination in the field of agricultural tourism.Design/methodology/approach- This qualitative research has delved into documentary sources to collect data in the theoretical phase, and conducted purposeful interviews with the Delphi group (decision-making Delphi) in the field phase to identify effective obstacles. The Delphi group included 26 individuals of development authorities, tourism activists, local tourism entrepreneurs and informants as well as experts of rural development and tourism in the region. It was conducted applying grounded theory technique.Findings- The findings showed that the effective factors on the development of agricultural tourism in the region are in the form of two levels related to the development of mass tourism and specialized in the field of agricultural tourism. In the public sector related to the development of mass tourism, weakness in tourism infrastructures and services, weakness in marketing, weakness in training, protecting and diversifying the attractions, weakness in planning, monitoring and performance of governmental institutions, inappropriate business space and weakness in the needs and performance of tourists including 68 variables were identified as the main factors. In the specialized field and related to the development of agricultural tourism, , funding and financial flow, specialized advertising and highlighting, empiricism and creativity orientation, planning and management and traditional agriculture in the form of 34 variables were identified as the most important and effective obstacles of its development and expansion.Practical solutions- Changing the view of regional development and tourism managers to a systemic vision in tourism management and then changing the procedure in emphasizing the development of mass tourism in Zarivar Wetland and emphasizing the expansion of tourism with agricultural as well as paying attention to the villages on the edge of the wetland to present in the tourism market of the region are vitally important.Original/value- In today's era, according to the changes in the tourism market in attracting tourists with special motivations and taking the distance of the tourism market from mass tourism, the development of agricultural tourism can play as an important advantage in the field of rural tourism of Zarivar wetland and attract more tourists and increase their longevity.