بهرام صالح صدق پور

Purpose- To examine the architectural and economic strategies of rural business spaces from the perspective of experts. Design/methodology/approach- In synthesis of literature review, after reviewing 47 articles found, the relationships between variables in first relation between R.B.S & R.B.A: The components were extracted & converted to 8 components based on the Roberts synthesis method. But since the main unknown of the research was Architecture & speciology of the building, according to the gaps extracted 8 types of architecture were compiled & the axial coding & 8 research content was extracted from it. Then the content-target-table was generated.  In the current step, since theoretical foundations were insufficient, a combined research method was used & the Delphi research method was used in this phase of research. The study community had 41 elite subjects (rural-urban-architectural-entrepreneurial). To analyze the data collected based on the Q factor analysis extracted results & ultimately the most influential factors on the RBS & RBP from each of the specified spatial attributes. The results of the study indicate that in total, 3 categories are emphasized, 5 categories in the 2nd priority, 3 categories are not generally approved by this community, but in some factors it is emphasized. Findings- In response to the research question of what the classification and perspective of the community of experts are on the architectural strategies of rural business spaces, there are 7 views in this regard: Requirements for multi-purpose spaces (second activity): separate, isolated, sanitary, and Indigenous (12.67%); Second activity in the form of multi-purpose buildings or increasing the area for the construction of a sales place in rural buildings (11.49%); The sales Place is equipped with isolation (10.07%); Sanitary and isolated interior architecture (cultivation space) (8.06%); Indigenous model of Health and isolation (7.85%); Reconstruction of old buildings by equipping, and separating and increasing the business area (7.68%)  and etc. Reseach limitation/implications- Interdisciplinary and lack of coherent studies and literature on Rural Business Architecture (R B A) and multi-purpose & hybrid building and architecpreneure (architecture + entrepreneurship). Originality/value– Research started with the hypothesis of multifunctionalization of production spaces, but ultimately concepts such as health & reducing the penetration of the second activity pest were given priority over multifunctioning & combining activities. There for the priority of health concepts & sales & second activity is the innovation of this research.

Designing the facade's color based on user evaluation is necessary due to the effect of color on people's evaluation. To evaluate the facade's color, its combination should be categorized. The emotional dimensions of color evaluation should be assessed due to the variety of emotional scales of color evaluation. Thus, the question arises: What are the emotional scales describing the facade's color and components. During a study, temperature, harmony, and weight were considered to describe the color in facades. This study used a combination of qualitative and quantitative methods to examine the components related to defining the color composition's weight scale. First, some components were identified to determine the weight of the color combination through a semi-structured interview. Based on the results, a questionnaire was prepared. The final results were obtained using the Q method analysis with the help of color strips and HSL codes. Therefore, to describe the combination color of the facade as light and heavy, the facade with a light color combination has at least 30% openings. At least 70% of facade areas and openings have a hue with more than 90% lightness. In addition, the saturation of at least 70% of the area is less than 30% and 5% with warm and cool hues, respectively. At least 70% of facade areas and openings have a hue with less than 65% lightness and a heavy color combination.