Guilan province

Purpose- Leisure is influential in shaping social identity and helpful for social growth, which occurs in legal and illegal ways. The illegal form is a behavior that is out of control and causes irreversible damage to individuals and their families. Therefore, investigating the role of illegal leisure time (gambling and betting games) is necessary to improve the quality of social life, especially for rural households. To this end, this study aims to investigate the role of illegal leisure time, particularly gambling, on the social conditions of rural households. Design/methodology/approach - This research is descriptive-analytical in terms of its aim and method. The data collection tools are questionnaires and interviews from a sample of 362 households. The statistical population is rural households, both involved and uninvolved, in Varza Jang (an animal fight tournament) located in Kuchesfahan District, Belesbeneh Rural District (N = 5819). A sample group was selected using Cochran’s Formula and Quota sampling. In addition, a one-sample t-test, Friedman rank test and path analysis were used to analyze the data. Findings- The results of the t-test showed that in the component of social anomalies, the indicator of violence and tension in the family with an average of 3.86 had the highest, and the indicator of suicide with an average of 1.39 had the lowest social effects on the studied rural households. Also, in the component of family and individual abnormalities and problems, the stress indicator in children with an average of 3.91 had the highest, and the indicator of family separation and divorce with an average of 2.89 had the lowest average affecting the social effects of the respondents. Also, the results of the path analysis showed that betting and gambling were effective on all indicators of the two components of social anomalies and individual anomalies. Originality/value- For this reason, gambling significantly impacts children's stress, violence, tension and divorce in families.

Purpose- This study aims to examine the delivery and quality of rural tourism services from the perspective of managers of eco-lodges in Guilan Province, Iran. It also seeks to identify the key reasons behind the lack of adoption of service quality standards by these managers. The significance of the topic lies in its contribution to sustainable tourism development, enhancement of rural residents’ quality of life, and improvement of tourist satisfaction. Design/methodology/approach- This applied research employed a descriptive-analytical approach. Data were collected through both library and field methods. The statistical population included all licensed eco-lodges in Guilan Province (126 units), which were studied using a census method. Data collection was carried out using the standard SERVQUAL questionnaire. The data were analyzed using SPSS version 26 through descriptive statistics, one-sample t-tests, factor analysis, and the Friedman test. Findings- The results revealed a significant gap between the current quality of services and the desired standards in the eco-lodges of Guilan. Most managers perceived the official service quality standards as inefficient or impractical. The primary reasons cited included inadequate infrastructure, insufficient training, and weak supervisory systems. Research limitations/implications- The study is limited to a single province and reflects solely the managers’ viewpoints. Future research is recommended to include the perspectives of tourists and regulatory authorities. Additionally, developing and localizing service quality assessment models tailored to the characteristics of rural accommodations is suggested. Practical implications- To enhance service quality, the study recommends providing training programs for managers, improving tourism infrastructure, revising service quality indicators, and strengthening monitoring and evaluation systems. Showcasing successful models from other regions can also help increase the efficiency of eco-lodges. Originality/ value- By focusing on the perspectives of service providers as key stakeholders, this study offers a novel contribution and can serve as a reference for policymakers, tourism practitioners, and investors aiming to improve rural tourism service quality.