درخت حوزه‌های تخصصی

Nowadays, the prominent role of the customer in the global arena reveals the urgent need for proper management of customer relationships. This has led to a new shape of CRM known as Social CRM. This study analyzes data from 384 customers of sports facilities in the East Azerbaijan province of Iran using the structural equation model (SEM) approach. The findings revealed that the SEM used is a strong theoretical model for social CRM capabilities, customer-oriented management system (COMS), and social media technology use (SMTU). Moreover, the social CRM capabilities have a significant impact on customer relationship performance. From an academic perspective, this study helps to understand the experiences of customers of sports facilities during their interaction on social media and focuses on long-term customer relationships. From a sports management perspective, sports facilities should use the insights created through social CRM capabilities to guide effective sports marketing strategies toward customer relationship performance.

Purpose: Functional Movement Screening Test (FMS) is a tool that has the ability to determine a person's potential for the possibility of suffering from musculoskeletal abnormalities and sports injuries. FMS tests include seven functional movement tests that evaluate trunk, central strength and stability, neuromuscular coordination, asymmetry in movement, and flexibility. The purpose of this research was to determine the norm of the functional motor screening test in the male handball players of the Sepahan club in Isfahan. Method: The method of collecting information is cross-sectional and in terms of practical purpose. For this purpose, 30 male students aged 14-16 from Sepahan Handball Club of Isfahan were evaluated by performing 7 FMS tests. Findings: The norm of FMS test in 14-year-old students was 14.39±1.66, in 15-year-old students it was 15.85±1.47, and in 16-year-old students it was 15.29±1.21. Therefore, it can be stated that the FMS scores in these people are in a better condition compared to related studies in this age group. Also, the test scores separately showed that 75% of this population does not have enough stability in the central part of the body. Discussion and conclusion: In many sports activities, the movements of the upper and lower limbs need to have sufficient stability in the central area, if there is no stability in this area, energy transfer does not take place well. Since this age group is at the beginning of official sports competitions and considering that the clinical usefulness of FMS is limited by the lack of Norm index in Iran, sports medicine specialists and sports team coaches can evaluate the value of Norm scores to diagnose and identify people. at the risk of physical deformity and injury at different ages and plan bodybuilding and corrective exercises based on it

This research aims to study the factors affecting gender equality in Iraqi football setting. The current research is based on a quantitative approach. The research population consisted of the employees of the football federation, players, and football coaches in Iraq. Based on Morgan's table, 384 people completed a researcher-developed questionnaire through random sampling. The content validity of the questionnaire was confirmed by eight professors of sports management. Convergent and divergent validity and composite reliability were checked and confirmed by the PLS software. Findings showed patriarchal culture, gender stereotypes, the variable of gender inequality in broadcasts, the biased performance of social media in gender equality, gender inequality in budgeting and financial support, the variable of public support for men's football, and inequality in accessing to sports facilities and equipment have significant effects on gender equality in Iraqi football setting. However, the findings reveal that family restrictions do not have significant effect on gender equality in Iraqi football setting.

The present research examined the effects of the affective and cognitive benefits of exercise in Instagram on users' physical activity through two consecutive studies. The results of the first study showed that the designed content provided sufficient cognitive and affective benefits. Similarly, the second study found that after adjusting the basic PA level, the affective and cognitive groups had more PA than the control group, and the cognitive group had more than the control group. Consecutively, 45.75% of subjects who were inactive were turned into active after one week of being taught of the benefits of exercise, with 71.43% in the affective group and 28.57% in the cognitive group. In terms of gender, 84.12% were women and 15.78% were men. As a result, visual exposure to sports participation might have led to an increase in positive feelings among users, especially women, which may have led to increased PA levels. The results of this study are useful for health professionals who are trying to communicate information about the benefits of exercise to their target audience based on a combination of evidence, gender, and PA level.