درخت حوزه‌های تخصصی

Today, the sports industry is known through modern technology, especially in the field of manufacturing sports tools and equipment. The present study uses correlation and applied methodology, which was done in the field using Structural Equations Modeling (SEM). The statistical population included producers of sports products, of which 320 producers from Iran were considered through available sampling. Morris (2002) Standard Entrepreneurial Marketing Questionnaire, Moghimi Market Orientation (2011), Noh and Fitzsimmons Information Technology (1999), and Azizi (2011) Financial Performance Questionnaire were used to collect data. Finally, 292 questionnaires were received physically and electronically. The results showed that entrepreneurial marketing and market orientation had a direct and indirect effect (mediated by technology) on financial performance and they significantly affected the financial performance. Finally, the model had the goodness of fit. In general, manufacturers who adopted a combination of entrepreneurial marketing strategy and information technology had better and more rational financial performance by taking advantage of attractive entrepreneurial opportunities. According to the research results, it is suggested that manufacturers provide the consumers with superior value by paying attention to the market orientation and innovation, to enable the company to achieve a competitive advantage.

Shooters typically make great efforts to strengthen their physical and motor abilities, but are often less aware of the cognitive and psychological factors that affect their performance and skill performance. Therefore, it seems that shooters, especially novice shooters, are not very familiar with the mental skills related to shooting and pay less attention to mental training. However, cognitive training has recently been recognized as one of the basic skills required in perceptual-motor activities. The present study was conducted to determine the effect of training cognitive imaging strategies versus training of motor representation strategies on the acquisition and retention of shooting skills. This randomized controlled clinical trial study was performed on 45 undergraduate military science students with an age limit of 18 to 25 years, studying in the second semester of 1997-98. Subjects were randomly selected from a university of military sciences in Tehran and randomly divided into three groups of mental imagery, motor representation and control using a table of random numbers. The intervention groups received a three-week mental imagery training program, motor representation along with shooting training (five sessions per week). The control group only participated in shooting training. In order to evaluate the performance of shooters in the pre-test, post-test and memorization stages, a SCAT machine was used. Statistical analysis was performed using SPSS20 software and p value less than 0.05 was considered significant. The results of combined analysis of variance showed that both cognitive imaging and motor representation interventions had a significant effect on improving the record of novice military shooters (P≤0.05). The results showed that although there was no significant difference between motor representation and cognitive imaging groups in the post-test stage, however, a significant difference was observed between the motor representation and cognitive imaging groups (P = 0.006) in the retention stage. The results show that cognitive imagery and motor representation interventions can improve the performance of novice military shooters, although motor representation is more likely to be effective than cognitive imagery