درخت حوزه‌های تخصصی

Knowledge Management (KM) is essential in various sectors, including vocational higher education. A literature review revealed that adopting KM can improve innovation and organizational performance in Higher Education Institutions (HEIs). However, some HEIs in developing countries have yet to realize the benefits of KM, and its implementation still needs improvement. The KM process is affected by several issues, including organizational barriers, knowledge hoarding, a lack of a knowledge-sharing culture, ineffective KM mechanisms, and resistance to technology. Nevertheless, only a few researchers have investigated the antecedents of KM, particularly in vocational higher education institutions. This study aims to evaluate the influence of KM foundation factors on KM processes, innovation, and organizational performance in a vocational HEI, specifically the School of Meteorology, Climatology, and Geophysics (STMKG) in Indonesia. It also examines the mediating effects of KM processes and innovation and provides recommendations for improving STMKG's KM foundation. An explanatory research approach was applied in this study, incorporating both qualitative and quantitative techniques. The results show that Organizational Structure (OS) and Technological Factors (IT) significantly influence KM processes. Innovation (IN) is also a significant mediator between KM processes and Organizational Performance (OP). The practical implication of this study is that it provides recommendations for crucial KM factors based on Importance-Performance Analysis (IPA) for policymakers to improve the foundation of KM at STMKG. Additionally, the study contributes to the academic field by providing insights for further research on KM development in vocational higher education institutions.

Multi-channel marketing is an evolving strategy that encompasses various channels, aiming to facilitate customer access to products and streamline sales. Given that successful product sales are crucial for the development of multi-channel marketing and business; it is essential to identify the key factors that influence sales success within this framework. The method of this study is of a qualitative type and the nature of the applied method is that the statistical population includes 10 graduate students and professors of management and marketing. In this study, using a systematic review of literature in scientific databases ResearchGate, Google Scholar, ScienceDirect, Springer, articles and research were screened between 2016 and 2024, and according to the findings of the research, 7 factors (channel integrity and integration, customer experience, customer channel selection, organization of sales channels, marketing and sales alignment, logistics coordination, and digital capability) were identified as effective. Finally, using MICMAC qualitative software, the factors were analyzed and ranked based on the degree of effectiveness. According to data analysis in the effectiveness section, factors such as sales channel organization, customer channel selection, marketing and sales alignment, logistics coordination, digital capability, channel integration and integration, and customer experience were ranked 1 to 7, respectively, in the direct influence section, and the factors of sales channel organization, logistics coordination, customer channel selection, marketing and sales alignment, digital capability, channel integration, and customer experience were ranked 1 to 7, respectively, in the dependence or direct influence