درخت حوزه‌های تخصصی

Purpose- This study aims to demonstrate the factors affecting the current development pattern of second homes, emphasizing on the role of spatial planning in the forest villages that are considered as the tourism destinations of Mazandaran province.Design/methodology/approach- This is a descriptive-analytical study carried out in nine villages of nine county of Mazandaran as tourism destinations. The statistical population consisted of 18 rural managers and 1980 rural households in the under-study villages.Findings- The ANOVA results showed that the institutional-political factor of social-cultural dimension, with the mean of 3.7133 had the highest effect on the current development pattern of second homes.Research limitations/implications- As the statistical population of the present study consisted of rural managers, it was difficult to have access to the managers since they were involved in agricultural works.Practical implications- Based on the current pattern of second home development, the distribution pattern of the spatial planning of second homes was designed. In order to sustain second home development, the negative points in each step of the input, activity, short-term, and long-term consequences should be reduced or eliminated.Originality/value- Since second home tourism is one of the different types of rural tourism that plays a main role in the development of rural areas, and considering the importance of second home tourism in the development of rural areas and their impact on the villagers' life, it is necessary to clarify the factors affecting second home development. Therefore, this study aims to improve the proper distribution of spatial planning in second homes by providing a spatial planning pattern for second home development.

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.

Purpose- Development of the tourism industry in a proper way, followed by the promotion of tourism entrepreneurship, calls for adequate knowledge and understanding of the barriers and problems in this matter. In this regard, the present study tried to evaluate the barriers to the development of tourism entrepreneurship in tourism target villages of Chaldoran County. Design/methodology/approach- The current study is descriptive-analytical in terms of nature and method, and applied according to its objectives. The statistical population in this study includes people living in villages targeted for tourism. To study this population, 212 questionnaires were arranged based on the modified Cochran's formula. Information and data were collected in 2018 using library and field studies (observation and completion of a questionnaire). After collecting information through questionnaires using simple random sampling, the data obtained after coding were analyzed by SPSS and Amos softwares applying descriptive and analytical statistical approaches. Findings- The results showed that all the studied factors were effective in the failure of tourism entrepreneurship. Nevertheless, social barriers with a correlation coefficient of 1, physical and economic barriers with a coefficient of 0.91 had the greatest impact on barriers to tourism entrepreneurship in tourism target villages. Practical implications- Rural tourism entrepreneurship, regarding the natural and cultural capacities in the villages, can play an important role in revitalizing the villages, creating employment and income for the people, protecting the natural, historical and cultural heritage, and finally providing integrated and sustainable rural development, because rural tourism is one of the types of tourism whose sustainable form in various economic, social and environmental dimensions, paves the way for achieving sustainable development of local communities.

Purpose- The purpose of this study is to present a framework for studying the consequences of rural tourism entrepreneurship development. Design/methodology/approach- The type of study is applied Research and descriptive-exploratory in essence. Data collection tool was a researcher-made questionnaire and the validity of the questionnaire items was confirmed by experts and its reliability was confirmed by Cronbach's alpha (.876). Based on statistical population of experts, local managers and owners of tourism complexes in the villages of Darram and Chavarzgh counties that were selected through purposive non-probability sampling method, 277 households were selected from the owners of tourism complexes and practitioners related to tourism activity. The field-library data collection and data analysis were performed using SPSS software and Structural Equation Modeling (SEM) using AMOS software. The relevance of the four factors affecting the outcomes of rural tourism entrepreneurship development is discussed. Finding- The results show that the extent of the impact of independent variables of entrepreneurship on tourism development outcomes in the study area, respectively, are the indicators of the opportunities created by the growth and development of entrepreneurship with 0.98 as the first rank and the most influential, socio-economic value creation index of entrepreneurship with 0.87, which is ranked second, innovation and creativity index is ranked third with 0.43 and finally, environmental entrepreneurship index of tourism entrepreneurship is 0.38 and is ranked fourth. Practical implications- The formulation framework for evaluating the implications of tourism entrepreneurship development presented in this study has a meaningful and acceptable explanation in the study area.