درخت حوزه‌های تخصصی

: Sponsorship activities have rapidly emerged as a prominent form of marketing communication aimed at effectively reaching target customers. In contemporary marketing strategies, sponsorship is increasingly recognized as a valuable tool for achieving corporate objectives. This research aims to examine the impact of brand identification stimuli from sports clubs on customer loyalty and the intention to purchase products from sponsoring companies. This study adopts a descriptive-survey methodology, focusing on fans of sports clubs in Mazandaran Province. The sample was determined to be400 individuals, utilizing Cochran's formula for determining sample size in populations with an infinite number of members. A targeted non-random sampling technique was employed. A researcher-developed questionnaire was designed based on a comprehensive review of existing literature. The validity of the questionnaire was affirmed by ten professors in sports management, and its reliability was validated through Cronbach's alpha coefficient. To assess the normality of data distribution, the Kolmogorov-Smirnov test was conducted, with subsequent data analysis performed using SPSS software. The findings reveal a significant relationship between the four dimensions of brand identity associated with volleyball and football clubs and the sense of belonging fans experience toward their clubs. Furthermore, this sense of belonging influences fans' attitudes and behavioral intentions regarding the products and services offered by their preferred clubs' sponsors. The study recommends that sports marketing managers and club administrators consider the social interests of fans and facilitate the formation of specialized clubs to foster interaction among supporters. Such initiatives could enhance customer engagement and help achieve marketing objectives. Consequently, it is imperative for managers to develop a nuanced understan

Background: Both of transcranial direct current electrical stimulation (tDCS) and neuromuscular training (NMT) have used to relive motor deficits in neurological disease.Aim: We decided to investigate augmenting effect of tDCS and NMT to improve static and dynamic balance and gait parameter in autism spectrum disorder (ASD).Materials and Methods: 24 children with ASD aged 6-10 years old were randomly assigned to one of three groups: NMT+ sham, anodal tDCS, and NMT + tDCS. NMT consisted of 10 sessions motor training (each for 40 min). tDCS training was performed with 1.5 mA on left primary motor cortex for 20 min. Pre-test and post-test evaluations included static and dynamic balance and gait parameters (length and width of stepping and speed of gait).Results: Although improvement of variables were seen in all groups, but in post intervention comparison, combined group was better in static and dynamic balance and gait parameters than two other groups. NMT was more effective than tDCS only in dynamic balance.Conclusion: Our findings were indicated tDCS enhance NMT effect on neuromuscular function in ASD, so regarding the augmented effect in combination of NMT and tDCS, it can be considered in rehabilitation of motor deficits in these children.

Background: Autism Spectrum Quotient (AQ) functions as an evaluative instrument designed to assess traits associated with autism. Variances exist within the brain of individuals on the autism spectrum. Moreover, certain exercises have the potential to impact specific regions of the brain. Aim: This study aims to investigate how the program training of this study impact Autism—Spectrum Quotient. Materials and Methods: Forty-two children aged 7-10 years with ASD were recruited to participate in this study. These children were randomly divided into two groups: the control group (N=10, 7.80±1.35 years) and the experimental group (N=32, age: 8.16±1.16 years). The experimental group underwent an 8-week training program. The Autism Spectrum Quotient (ASQ) questionnaire was used to assess the participants' scores in the pretest and posttest. This questionnaire consists of five subscales: social skills, attention switching, attention to details, communication, and imagination, as well as a total score. Results: Based on the results, the program training had an impact on attention to detail (P=0.017) and social skills (P=0.057). However, there was no significant difference between the pretest and posttest scores for attention switching (P=0.096), communication (P=0.07), and imagination (P=0.161). Conclusion: Based on the results, we can conclude that the program had a small but significant effect in terms of quantity. Due to the specific and unique structure of the brain, it takes time to achieve a substantial impact.

Background: The SARS-CoV-2 virus is viewed as one of the defining crises of the current era, with various adverse ramifications for sports performance. Aim: The objective of the present study was to investigate the effect of aerobic exercise and caffeine supplementation on the cognitive performance and balance of college student-athletes recovered from COVID-19. Materials and Methods: Forty male student-athletes aged between 18 to 25 years from the Imam Khomeini International University of Qazvin were randomly assigned to four groups: 1. exercise + caffeine supplementation, 2. aerobic exercise + placebo, 3. aerobic exercise, and 4. control, in a pre-test post-test design. The Shapiro-Wilk test was used to check the normality of data distribution and covariance analysis was used for inter-group comparison. Results : The ANCOVA analysis showed significant differences in cognitive performance and balance among the four groups ( P <0.05). Pairwise comparisons using the Bonferroni post-hoc test showed statistically significant differences in cognitive performance and balance between the aerobic exercise + caffeine group versus the aerobic exercise + placebo group (P<0.05) and the aerobic exercise versus the control group ( P <0.05). Also, there was significant differences in mean cognitive performance and balance indices between AE+CAF versus CONT ( P <0.005) and AE+CAF versus AE ( P <0.005). Conclusion: The results of this study show that aerobic exercise with caffeine supplementation can improve cognitive performance and balance of student-athletes recovered from COVID-19.

Purpose: The world is getting old. Alzheimer's disease is a progressive disease, which in case of no intervention, this ratio reaches 4 more advanced stages in people over 85 years old. Some methods have shown that they can be effective in preventing and slowing down the course of the disease. The purpose of this study was to investigate the role of aerobic exercise program on the quality and some physiological parameters related to sleep in the elderly with Alzheimer's disease. Method: 22 elderly people with Alzheimer's disease were randomly divided into two groups of 11 people: aerobic exercise and control. The subjects in the aerobic training group practiced three sessions every week for twelve weeks and each session lasted for 45 minutes. The sleep quality of the subjects was evaluated by the Pittsburgh Sleep Quality Questionnaire (PSQI). Physiological variables related to sleep (TG, TC, LDL, HDL) were also measured by blood sampling before and after twelve weeks of aerobic exercise Results: The results showed that the sleep quality of the subjects improved by 31% in the Pied Heroi group, which was statistically significant. In addition, there was a significant improvement in the changes of TG (p=0.034), TC (p=0.017), LDL (p=0.006), and HDL (p=0.016) in the aerobic training group. The results of the independent t test also showed that there was a significant difference in sleep quality between the aerobic training and control groups. However, no relationship was observed between changes in sleep quality and changes in physiological variables related to sleep. Conclusion: It can be concluded that twelve weeks of aerobic exercise improves sleep quality along with some physiological parameters related to sleep in the elderly with Alzheimer's disease and will be useful as a way to treat sleep problems in the elderly.

Background: Transcranial alternating current stimulation (tACS) is a non-invasive method that offers a potential solution to reduce the effects of aging on brain function. Aim: The aim of this study was to investigate the effect of offline tACS over the supplementary motor area on bimanual coordination in elderly people. Materials and Methods: Thirty-one women aged of 60-75 years were selected as convenience. They were assigned to 2 conditions: tACS and Sham, in random order, with one-week interval between conditions. After pre-test, each participant completed four trials of 5 min using Purdue pegboard task. Concurrently, participants received beta tACS with a current intensity of 1 mA. Immediate retention test, transfer test, and delayed retention tests after 48 hours and 1 week were conducted. A 2(condition) x 4(test) ANOVA with repeated measures was performed on gain scores. Results: The main effects of condition and test were significant ( P <0.0001). The Bonferroni tests revealed the significant improvement of bimanual coordination in the tACS condition compared to the sham condition in all retention and transfer tests ( P <0.05). Conclusion: The findings highlights the potential use of offline beta tACS over the SMA as a modulatory factor for enhancing bimanual coordination in the elderly women.