درخت حوزه‌های تخصصی

Stress is a fundamental response of the body to various environmental pressures, impacting physical and mental health across age groups. After birth, infants enter a phase known as the Stress Hyporesponsive Period (SHRP), during which their physiological responses to stressors are significantly diminished. This stage is crucial as it shapes how individuals respond to stress later. Research indicates that the type and severity of stress experienced during the SHRP can have long-lasting implications, affecting stress reactivity in adulthood. Consequently, there is growing interest in utilizing exercise and physical activity as tools to mitigate the effects of stress. Various sports strategies and exercise regimens are adopted by health professionals to manage both physiological and psychological stressors. Notably, exercise has emerged as an important therapeutic option for various medical conditions, contributing to improvements in individuals’ mental well-being and physical fitness. Moreover, the objectives of this research extend beyond mere treatment; they also involve the enhancement of individuals' physiological traits. This study examines the scientific literature over the past decade regarding the Stress Hyporesponsive Period and analyzes research articles. By focusing on the relationship between exercise and stress response, this research aims to fill existing gaps and explore new pathways for understanding the interactions between physical activity and stress responses.

The aim of this study is to analyze the influence of green marketing communication on green purchasing behavior for sporting goods, taking into account the mediating role of consumer attitudes. This study is application-oriented in terms of its purpose and descriptive-survey-based in terms of its nature, taking into account the characteristics of the statistical population. Furthermore, this study falls into the category of correlation research, as it examines the relationships between variables. The statistical population of the study was consumers of sporting goods. The Morgan table was used to determine the sample size, and given the large statistical population, the maximum sample size of 384 individuals was used using the available sampling method. Standard questionnaires were used to collect the information, and the data required for this study were collected using questionnaires: pricing Van Westendorp (1976), educational level Correia et al. (2023), advertising and sales promotion Haghighat (2013), purchase intention Kim (2008), and consumer attitude Mustafa et al. (2007).  In this study, the partial least squares method was used to analyze the hypotheses with SmartPLS3 software. To evaluate the external validity of the model, reliability tests including Cronbach's alpha coefficient and composite reliability, content validity, convergent validity, and divergent validity were examined, and all tests were confirmed. The results show that the components of green marketing communication have a direct and significant impact on green purchasing behavior and that a strong correlation was found between the attention of consumers of sports products to the green marketing communication of companies and green purchasing behavior. In addition, the positive effect of the mediating variable of consumer attitude on the relationship between green marketing communication and green purchasing behavior was confirmed. Based on the results, it can be concluded that the need for green marketing and a change in consumer attitudes toward an environmentally friendly lifestyle have a strong influence on green purchasing behavior.