درخت حوزه‌های تخصصی

Background: In the digital age, the expansion of social media platforms has profoundly impacted various aspects of life, including family relationships.Aim: This article addresses the complex dynamics of family communication, particularly focusing on Iranian families. In this article, we study the perceptions of users and followers of family blogger pages regarding the representations of family life on Instagram.Methodology: Through interviews with users, we seek to understand their understanding of concepts such as love, intimacy, home, and marital relationships. To study how followers perceive and interpret family-oriented pages on Persian Instagram, approximately 29 qualitative interviews were conducted with three groups of respondents. These groups included users, informants, and family psychologists and counselors (couple therapists).Findings: The concept of family display helps us understand what practices are defined as "family practices" from the perspective of users and followers of family pages on Instagram. On the other hand, Hall’s theoretical model helps us understand the category of readings that users’ interpretations and perceptions of the family representation on these pages fall into. The findings reveal the evolving nature of family relationships in the digital age, particularly concerning Iranian families. The findings show that the readings of users following these pages are generally hegemonic and can be divided into three main axes: family rituals, marital relationship, and feminine power, each of which has its own sub-themes. In addition, some interviewees mentioned contrasting and negotiating perceptions.Conclusions: The results indicate that readings are complex processes shaped by the cultural contexts and lived experiences of the readers, leading to a combination of interpretations rather than a wholesale acceptance or rejection of media representations. Additionally, followers with preferred readings expressed dual emotions ranging from idealization and beautiful aspirations to feelings of alienation and dissatisfaction with their relationships.

Background: The nature of scholarly research has undergone a profound transformation in recent decades, transitioning from traditional, library-based inquiry to digitally mediated and increasingly AI-assisted methodologies. This article reflects on that evolution through an autoethnographic lens, drawing upon the author’s personal academic trajectory and long-standing engagement with satire. Aims: This article explores the evolving landscape of research, communication, and authorship in the digital age, with a particular focus on the transformative role of Artificial Intelligence. Methodology: The study employs a reflective, autoethnographic methodology combined with AI-assisted literature synthesis. Drawing on personal academic experiences and outputs from ChatGPT and Claude, the author critically examines artificial intelligence’s role in communication research and satire. This qualitative approach blends narrative inquiry with theoretical analysis to explore the epistemological and ethical implications of AI in scholarly authorship. Discussion: Reflecting on a shift from traditional library-based scholarship to AI-assisted inquiry, the author critically examines how tools like ChatGPT and Claude reshape academic and journalistic practices. The manuscript considers the integration of AI across domains such as human communication, media, sentiment analysis, and translation, while addressing ethical concerns including privacy, authorship, and misinformation. Through both anecdotal reflection and synthesized research, the text interrogates the promises and pitfalls of AI in content generation, especially in the context of satire—a long-standing interest of the author. Conclusion: Drawing on personal experience and historical theories of satire from figures like Northrop Frye, Juvenal, and Linda Hutcheon, the article positions AI not just as a technological tool but as a cultural force influencing narrative forms and critical thought. While acknowledging AI's generative capabilities, the author emphasizes the enduring need for human discernment, intellectual ownership, and critical interpretation in both academic and creative contexts.

Background: The integration of artificial intelligence into psychodynamic therapy presents a transformative opportunity to enhance mental health interventions.Aims: By consolidating evidence from diverse studies, this research underscores the theoretical and practical implications of psychodynamic AI systems and their potential to reshape therapeutic practices.Methodology: This study employs a meta-analytic approach to synthesize findings from existing research, focusing on the application of psychodynamic principles—such as unconscious processes, relational dynamics, and symbolic meaning—in AI-driven systems. Despite the dominance of cognitive-behavioral frameworks in AI therapeutic tools, psychodynamic approaches offer unique potential for fostering deeper emotional engagement and interpersonal understanding.Results: The analysis highlights advancements in AI-based systems designed to emulate psychodynamic processes and explores challenges, including technical limitations and ethical concerns. The findings emphasize the need for future research to refine AI's capacity to address complex psychodynamic phenomena while adhering to ethical standards, ensuring accessibility, and enhancing emotional intelligence.Conclusions: Ultimately, this work advocates for a balanced integration of psychodynamic principles with AI technologies to achieve scalable and effective mental health solutions.

Background: The rapid growth of computer technology in recent decades suggests that people today, in addition to print media, have many electronic information items that need to be managed appropriately and have increased the use of personal computers.Aims: This Researches descriptive and analytical based on the purpose of applied Research, and in terms of data collection and nature and comparison between the activities of personal information management and two measures of knowledge and skills has been presented.Methodology: The statistical population includes the students of Jundishapur University of Medical Sciences in Ahvaz in the academic year 2017-2018. To determine the statistical population, the sampling method was used by determining the total number of students 1300 and using the Karjesi-Morgan table, the approximate number of the sample was determined to be 297. The data collection was done using the questionnaire of 2012 and in order to analyze Pearson and Spearman correlation tests and AMOS and SPSS software were used.Results: The results of the survey show that knowledge and skill variables have a significant and positive effect on personal information management, and age, level of education, and school of study have a significant and positive effect on personal information management.Conclusions: The results of the research show that the status of personal information management of medical students in Jundishapur Ahvaz has a positive and meaningful effect based on the knowledge and skills of the students. According to the changes made in the management of personal information activities, it can be said that the difference in the amount and amount created in the variables of personal information management can be seen. The main reasons for this can include not having enough time, work pressures and lack of familiarity with the activities required for personal information management.

Background: As companies are increasingly committed to sustainability practices in all their activities, they also have the increasing opportunity to communicate it to strengthen the brand through various means. One of them is undoubtedly represented by social media.Aims: This paper examines the communication of fashion sustainability through social media, and in particular its visual dimension, by undertaking a content analysis of over 600 Instagram photos of two Tunisian brands that are visibly exposed on the sustainability front.Methodology: Statistical analysis of this communication based on image, caption and hashtag is used to provide interesting insights into the elements that underlie effective online sustainability communication and, more specifically, on visual social media. Three theories are used to explain this topic namely Speech Act Theory, Color Theory, and Technology for Environmental Action Model (TPAM). Nine themes related to sustainability and fashion were extracted from the images of two sustainable brands “Shab Kids”, “Triiiza” and “Tommy Hilfiger” accompanied by their captions and hashtags.Finding: Our findings contribute significantly to understanding the elements used in visual communication of sustainable fashion brands on social media. For brand-generated content, we selected two eco-responsible Tunisian brands elected by “ileycom” (online marketplace) that declare themselves sustainable and are known in the fashion industry and among consumers for their orientation towards sustainable practices. Sustainable brands engage consumers in a conversation about sustainability, which can strengthen brand identity and create an emotional connection with the audience.Conclusion: It is essential for brands to communicate sustainability while taking full advantage of social media platforms like Instagram. Our study analyzed various communication elements on Instagram such as single image, multiple images, hashtags, and captions.

Background: Over the past few decades, the rapid expansion of cross-border e-commerce has reshaped global trade, acting as a key driver of economic transformation. As a crucial aspect of globalization, e-commerce has facilitated the integration of businesses into international markets, reducing geographical barriers and transaction costs while fostering economic development.Aims: The present study aims to examine e-commerce and its role in economic transformation from a business management perspective.Methodology: The research employs a descriptive survey method, with a statistical population comprising all students and graduates in the fields of e-commerce and business management in Bandar Abbas. Using a convenience sampling method, a total of 203 individuals were selected as the study sample. A researcher-developed questionnaire with a reliability coefficient exceeding 0.8 was distributed among the participants. Data analysis was conducted using descriptive and inferential statistical methods, specifically the T-test, through SPSS version 22.Findings: The findings revealed that the T-test statistic for the role of e-commerce in accelerating economic transactions was 73.7, its impact on inflation in the global economy was 54.9, and its contribution to facilitating transactions was 65.5, all statistically significant at a 95% confidence level (P<0.05).Conclusions: E-commerce plays a significant role in enhancing the speed of economic transactions, influencing inflation in the global economy, and facilitating trade from a business management perspective.

Background: A key claim and fundamental assumption of feminist thought is that many traits commonly perceived as female are not inherent or genetically determined, but are instead products of historical and social conditioning. This perspective argues that even in contemporary societies, persistent anti-female stereotypes limit women’s ability to fully exercise their rights. For instance, the historical exclusion of women from political life, potentially driven by male power dynamics, has fostered the misconception that women lack interest in political engagement.Aims: This research seeks to investigate this hypothesis: does Internet-based social networks help to increase women's political participation?Methodology: Employing a qualitative approach, this study synthesizes data from diverse sources– including case study of Clubhouse, and peer-reviewed academic literature– to explore to what extent are women interested in political action under free and equal conditions? To this end, we selected the Clubhouse platform. We then monitored and analyzed women’s behavior before and after a sensitive national political event, the 2021 (1400 AH) presidential election.Findings: The findings indicated that, contrary to our initial hypothesis, the Clubhouse platform’s open environment did not significantly enhance women’s political participation or stimulate greater interest in political topics. Women largely remained engaged with content related to entertainment, family life, cooking, and music.Conclusions: This viewpoint aligns with the tendency to view gender-related issues as stemming from inherent, natural differences rather than socio-historical constructs.

Background: The visual turn is one of the most important features of contemporary culture. Therefore, in climate change communication, images can play a crucial role in conveying environmental messages. Environmental advocates use the potential of visuals to deliver part of their messages to their audience. However, only a limited number of studies have focused on the visualization of climate change communication. Given the characteristics of social media, free from the constraints of mainstream media, they can serve as a suitable platform for visualizing climate change messages.Aims: Despite Iran's role in greenhouse gas emissions and the engagement of environmental activists, no research has been conducted on the role of images in conveying climate change messages on Iranian social media. Therefore, the main question of this research is: How do Iranian users on social media platform X frame climate change through images, and within what discourses?Methodology: To answer the question of the research, a combination of quantitative and qualitative visual discourse analysis was applied to 500 images in 2023.Findings: Studies on the visualization of climate change messages have predominantly focused on developed countries. The findings reveal that Iranian users have addressed climate change through four key discourses: scientific, political, ecological, and protest. Furthermore, the results show that visual discourses have been seen globally in Persian X and it has addressed the present tense and the framework of the consequences.Conclusion: In general, the public's attention to climate change in Iranian society reflects the dynamism of the environmental movement in Iran and the growth of environmental literacy among Iranian social media users.

This qualitative study examined the perspectives of Iranian clinical interns on the future of artificial intelligence in healthcare, with a focus on perceived opportunities, challenges, and the readiness of medical professionals for AI integration. A total of 64 clinical interns were recruited through snowball sampling from teaching hospitals across Tehran. Data were collected through semi-structured interviews and analyzed using thematic analysis to identify key insights regarding the participants' views on AI technologies in clinical practice. The findings revealed a general optimism about the potential of AI to enhance diagnostic accuracy, streamline workflows, and improve patient outcomes. However, participants expressed concerns about ethical dilemmas, such as the impact of AI on clinical decision-making autonomy and patient privacy. Many interns highlighted the need for AI to complement rather than replace human judgment in medicine. Additionally, most participants identified significant gaps in their training regarding AI, emphasizing the necessity for curriculum reforms to better prepare future clinicians for working alongside advanced technologies.

Background: The world is rapidly becoming more intelligent, and AI is penetrating many fields, including international affairs. Based on this, we will soon witness the emergence of a new generation of embassies, namely AI embassies.Aims: This article answers the main question: "What are the prerequisites and requirements for using AI in embassies?"Methodology: This research, conducted using a qualitative approach and socio-technical theory, examines changes around embassies and operational experiences in this area and concludes that ambassadors need to align with modern developments to succeed in their diplomatic missions.Findings: The research findings indicate that a comprehensive and accurate understanding of the developments in the host country and benefiting from AI suggestions for developing relations with the government and people of the host country are among the advantages of AI embassies. Security issues and the need for skilled human resources are some of the challenges of AI embassies. Finally, the main achievement of this article is to provide an operational framework for the responsible use of AI in embassies.Conclusion: Designing and implementing an artificial intelligence strategy, ensuring data quality and security, empowering embassy staff, and continuous monitoring and evaluation are the most critical components of this proposed framework.

Background: Many efforts have been put into using serious games for education over the past two decades. Although there are different definitions for serious games, there is a relative agreement that the education of knowledge or skills through or by means of entertainment is at the heart of every serious game. However, educational capacities of serious games and learning strategies exploited in them require further studies.Aims: Considering the capacities of Fauconnier and Turner’s Blending theory, this paper aims to show that the learning strategies in serious games can have other dimensions.Methodology: This paper employs a conceptual and theoretical analysis methodology, drawing on Fauconnier and Turner’s Conceptual Blending Theory to examine the learning strategies embedded in serious games. Additionally, it utilizes a case study approach, analyzing the serious game FLIGBY to illustrate how structural and conceptual blending contribute to creative learning.Findings: The focus point of the paper as the source of the generation of different kinds of unconscious learning processes will be conceptual blending. In the end, the paper will also introduce the serious game FLIGBY from the perspective of Fauconnier and Turner’s blending theory at both structural and conceptual levels.Conclusions: By means of blending theory, it will be discussed that the elevation of serious games to a higher level is possible; a level that will not only reduce the tiredness of serious games but also pursue a more innovative learning, happening at two levels of structural and conceptual.

Background: Despite advancements in environmental policies and education, many individuals remain disconnected from nature, leading to ecological neglect and unsustainable behaviors. Aims: This study explores the institutionalization of environmental intelligence in education, emphasizing an Iranian perspective within the context of globalization. It argues for an educational paradigm that integrates traditional ecological wisdom with contemporary learning models, fostering a holistic, experiential, and culturally grounded approach. Methodology: Using literature synthesis and philosophical interpretation, this research draws on the spiritual and ethical teachings of Attar and Rumi alongside modern educational theories, including experiential, interdisciplinary, and quantum education. Discussion: The study examines how globalization and urbanization have reshaped traditional environmental perceptions, particularly in Iranian culture, where mountains once held deep ecological and cultural significance but have become overlooked in modern urban life. Additionally, it investigates the role of global communication and virtual education in shaping environmental consciousness. Rather than proposing a replacement for existing environmental education, this study introduces a complementary framework that blends Iranian philosophical heritage, contemporary pedagogy, and digital learning. By fostering spiritual, ethical, and ecological awareness, this paradigm encourages a collective, participatory approach to sustainability. Conclusions: It envisions an education system where cultural wisdom and modern innovation work together to cultivate deep, empathetic connections between people and the environment.

The increasing digitalization of society has amplified the digital divide, particularly affecting the elderly population. As life expectancy rises globally, integrating older adults into the digital world is essential to promoting social inclusion, reducing isolation, and enhancing personal independence. This article investigates the potential of media literacy as a solution to improve IT skills among elderly individuals. Media literacy encompasses not only the technical ability to use digital tools but also the critical skills necessary to work with and evaluate digital information responsibly. The study examines barriers such as limited prior exposure to technology, cognitive decline, and socio-economic constraints, which hinder older adults’ ability to acquire IT competencies. It also explores successful interventions, including community-driven workshops, adaptive learning programs, and intergenerational training models designed to meet seniors' unique learning needs. Findings suggest that media literacy-based IT training enhances both digital proficiency and social participation among older learners. The article concludes with practical policy recommendations aimed at integrating media literacy into national education programs targeting the elderly. Future research should focus on cross-cultural evaluations of media literacy initiatives and long-term impacts on seniors' quality of life in an increasingly digital world.

Aurhor: Neil ArcherTitle: The Social Network: Youth Film 2.0Year of Published: 2023130ppIn EnglishISBN: 978-0367753115Dimensions: 13.8 x 0.76 x 21.6 cmCountry of Origin: IndiaPacker: RoutledgeCinema and Youth Cultures series