مطالب مرتبط با کلیدواژه

Speech act theory


۱.

Oral Requests in Advanced Level English Coursebooks and English Movies: An Evaluative Study(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Conversation analysis Politeness Request Nonverbal/Verbal goods and services Speech act theory

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Concerns over the phony nature of textbooks and artificiality of their contents in reflecting authentic language have been raised by a number of researchers. It has been argued that many language teaching programs result in the failure of learners of English to successfully communicate in the target language. The problem with these programs is that there is no general agreement about the success of these materials in developing the pragmatic competence necessary for interlocutors’ mutually intelligible communication[D1] . Hence, this study explored communicated requests for nonverbal/verbal goods and services (RNGS/RVGS) in the dialogues of 5 textbooks and 8 English movies. The utterances of the textbooks and movies were evaluated on six criteria deriving from research on speech act theory, politeness, and conversation analysis. These included whether the textbooks discussed second pair parts, the forms of requests, the context of request occurrence, the nature of the devices through which the requests are mitigated, and multi-turn request forms. The results of the analysis revealed that, except for re-requests and dispreferred responses of RNGS,textbooks’ strategies including forms, face, contexts of RVGS, and strategies of RNGSwere not realized through adequate examples compared to their variants in movies.Most importantly,except for bald on record, internal mitigators of RVGS, external mitigators, and direct and indirect forms of RNGS, the other request strategies in the textbooks showed less variety than those of their counterparts in the movies. Internally mitigated RVGS were the onlystrategies variouslyexploited in the textbooks.The findings revealed that textbook designers should improve their instructional materials by incorporatingmore accurate samples of communicated requests in their future textbooks.
۲.

The motivational language of the Holy Quran: A pragmatic analysis of promises and threats(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Speech act theory felicity conditions Quran language promise threat

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Studies in literary religious discourses, including recent Quranic studies, suggest that speech act theory provides the researchers with variable pragmatic tools to interpret meanings that are constructed upon the intention of the speaker. This study draws upon speech act theory (SAT) to analyse the two ubiquitous speech acts of promise and threat in the Holy Quran. Employing the speech acts of promise and threat in the Quran to the detailed analysis of felicity conditions, this study, while arguing for the compatibility of SAT to the language of Quran, concludes that the main impetus behind the speech acts of promise and threat is creating the motivation in the addressees to conduct good and avoid evil deeds; therefore, the rules and conditions that drive the illocutionary force of promise and threat perfectly align with the motivational language of the Holy Quran.
۳.

The Speech Act Force in the First Encounter Between Satan and Humans in the Qur'an: A Cognitive Approach(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Holy Qur'an Satan Speech act theory Searle force schema

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Based on the cognitive perspective of Johnson (1987) regarding Searle's speech act theory, each utterance carries different types of metaphorical forces. These forces are reflected in the container of the utterance, its impact on the listener, the intensity level, and the speech's external effects. Using this cognitive viewpoint to explain Searle's theory, the present study analyzes the report of the Holy Qur'an about the conversation between God and Satan and between Adam and Satan in the first encounter between Satan and Adam. Examining the corpus of 60 verses showed that three schemata of compulsion, removal of restraint, and blockage can be seen in the mentioned speech acts. God blocks Satan's compulsion force in arguing for his superiority over humans and his reasoning is refuted. God's declarative force, which is a compulsion force schema, can be observed in expelling Satan from the place of angels. On the other hand, Satan's speech acts are representative/assertive and commissive, without any real effect. The strong commissive force of Satan to mislead most humans is nullified for the audience of the Qur'an with God's force of removal of restraint. At the end of the battle and on the Day of Resurrection, contrary to all previous cases, Satan's words with humans lack force, which shows that he is in an inferior position.
۴.

Communicating Sustainable Creativity: A Visual Content Analysis on Instagram

نویسنده:

کلیدواژه‌ها: brand generated content Color theory Image Speech act theory Stogram Sustainability visual content analysis

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Background: As companies are increasingly committed to sustainability practices in all their activities, they also have the increasing opportunity to communicate it to strengthen the brand through various means. One of them is undoubtedly represented by social media.Aims: This paper examines the communication of fashion sustainability through social media, and in particular its visual dimension, by undertaking a content analysis of over 600 Instagram photos of two Tunisian brands that are visibly exposed on the sustainability front.Methodology: Statistical analysis of this communication based on image, caption and hashtag is used to provide interesting insights into the elements that underlie effective online sustainability communication and, more specifically, on visual social media. Three theories are used to explain this topic namely Speech Act Theory, Color Theory, and Technology for Environmental Action Model (TPAM). Nine themes related to sustainability and fashion were extracted from the images of two sustainable brands “Shab Kids”, “Triiiza” and “Tommy Hilfiger” accompanied by their captions and hashtags.Finding: Our findings contribute significantly to understanding the elements used in visual communication of sustainable fashion brands on social media. For brand-generated content, we selected two eco-responsible Tunisian brands elected by “ileycom” (online marketplace) that declare themselves sustainable and are known in the fashion industry and among consumers for their orientation towards sustainable practices. Sustainable brands engage consumers in a conversation about sustainability, which can strengthen brand identity and create an emotional connection with the audience.Conclusion: It is essential for brands to communicate sustainability while taking full advantage of social media platforms like Instagram. Our study analyzed various communication elements on Instagram such as single image, multiple images, hashtags, and captions.