درخت حوزه‌های تخصصی

  Today, fashion as the most dominant consumption phenomenon, has led to consumerism lifestyle, which is considered as the most harmful lifestyle regarding environmental destruction. Now, the most important question in the future is how can lifestyles be directed to survival and continuity? Sustainable development with the slow-fashion movement in the clothing industry seeks to change the social attitude towards consumption. Hence, the present study has focused on the capabilities and challenges of shared clothing as one of the strategies of sustainable development in the field of clothing for the consumption, under the cultural conditions of our country, using the survey-field method. The statistical population of this study included 300 women aged 18-40 years in Tehran, who were selected by random sampling method. The tool was a researcher-made questionnaire. The questionnaire questions were designed in two parts of the audience's preferences regarding sharing and shareability in the form of 14 open and closed questions. Data were analyzed by Pearson correlation and one-way analysis of variance (ANOVA) using SPSS 22 . The results revealed that 55% of the respondents were willing to share clothing with others and 45% were not. Respondents who agreed with sharing were also asked about the criteria for sharing, where 67% of sharing was in the form of donation and charity, followed by an average of 59% of helping protect the environment. Also, at 95% confidence level, a significant relationship was found between degree of education and environmental protection.

Purpose- The purpose of the current research is to present a community-based tourism model in the mountain villages of Nowshahr County in Mazandaran province.Methodology- This research was conducted in two stages. In the qualitative part, a semi-structured and in-depth interview was conducted with 20 tourism activists, handicrafts and university experts with a theoretical and targeted method, and the analysis of the interviews was conducted with a Grounded Theory method. The classical grounded theory was done with the help of MAXQDA software. In the quantitative part Lawshe index have been used and in order to test the paradigm model, the final questionnaire was distributed among 384 people of Kojur mountain villages in a cluster and available method. In the last stage, by using Smart PLS software the structural model was examined. Findings- The community-based tourism model of mountain villages obtained in this research includes six components. Causal factors include two "Mental" and "Behavioral" components, contextual factors include three "Group", "Family" and "Individual" components, intervening factors include four "Infrastructural" and "Political-Law" components, "Economic" and "Socio-Cultural", strategies including four "Developmental", "Marketing and Product", "Financial" and "Educational" components and finally the consequences including three "Social-Cultural", "Environmental" and "Economic" components. Also, the main phenomenon in this model was "passion for action".Practical implications- Considering the problems of tourism in the mountainous villages of Kojur region, it is possible to develop community-based tourism by reducing the obstacles identified and strengthening the contexts by adopting development strategies, marketing and product, finance and education and created positive consequences.Original/value- By knowing and gaining insight into the formation process of community-based tourism in Kojur mountain villages and its effective factors and consequences, it is possible to develop better and more effective this type of tourism in the region.