درخت حوزه‌های تخصصی

In the era of internet technologies, to provide wireless communication and transfer the information in seconds from one place to another has arrived because of the need to consume information technologies. All users desire to quickly access the smart world’s life and interact with the entire world socially. This paper proposed an environment for the safe and secure smart patient’s room connected to the WSN, BAN, and RFID. All the data will be transferred to the session key, secure and contains the patient’s information. The network connected through WSN and data will be sent through the session key to make an smart hospital’s patient cabin. The small token is there that will be transferred throughout the network to get authenticated by each network. This proposed scheme is secure enough to overcome the drawbacks of the other protocol in such a way as to make the protocol more secure from the entire adversary’s attack may occur.

Purpose: The purpose of the research was to understand the cross media electronic marketing process. In fact, with the emergence of virtual organizations, social network media marketing has become a basic need for the possibility of movement and continued developmentMethod: this research conducted using Grounded theory analysis. Snowball or targeted sampling is utilized to gather the required data. The qualitative part of this study was conducted based on the viewpoints of 24 university professors, marketing activists, experts, elites, managers, and employees of insurance companies. Collected interviews were analyzed in MAXQDA software. To achieve this goal, the collected interviews are evaluated using different coding methods as the main process. The interviews were entered into the MAXQDA software. Coding in data theory methodology is a process of conceptual abstraction by assigning general concepts (codes) to individual occurrences in the data.Findings: Based on the analysis, 104 primary codes, 18 core categories have been identified in 6 categories of the foundation's data. With the emergence of electronic commerce, organizations are changing their business. The proposed model shows that the digital era has changed the expectations of customers from communication with brands. Before social networks, mass media communication channels such as television and radio to brand managers. It allowed them to communicate with consumersConclusion: In the present research, based on the participants' viewpoints, the categories of management factors challenge, financial potential, communication potential, customer characteristics and welfare and comfort, finally, marketing techniques have been identified and it has been related to another broader category called causal conditions. Information technology and targeted marketing were identified as background conditions. Environmental factors and psychological factors of the clients were identified as intervening conditions. Research strategies include business improvement, knowledge and education, and finally innovation and creativity. Outcomes include customer loyalty, sustainability in customer relationships with the product and social media, beneficial word-of-mouth and viral advertising, customer satisfaction, and purchase intent.

"Organizational culture" is a shared and relatively stable pattern of basic values, beliefs, and convictions in an organization. Considering the importance of organizational ethical culture in the country, and especially in public and private organizations, also considering the role of culture as a guarantee of stability in this organization. This descriptive-analytical research aims at identifying and leveling the factors affecting the organizational ethical culture in the audit firm by applying The Pairwise comparisons ISM method was performed.Method:For this purpose, by using the studies and research done in the past and also benefiting from the opinions of fifteen university professors and employees of the auditing organization, the factors affecting the organizational culture were investigated and after the final approval, 9 factors were selected. In the next steps, these factors are used in the research with the interpretive structural modeling technique and with the method of ISM pairwise comparisons and EXCEL software.Findings:Finally, among the investigated factors on "organizational ethical culture", five general levels were classified. The "Working pressure" was selected as the first level. At the second level, the parameters of "performance measurement system", "power structures", and "incentive and punishment systems" were confirmed. The third level also includes "management of educational programs" and "organizational norms". The fourth level is dedicated to "Employee Behaviors". Finally, the fifth level, the most influential parameter of "Organizational Ethical Culture", was declared to be trusted.