درخت حوزه‌های تخصصی

The purpose of this study was to investigate the effect of scenario planning on strategic innovation considering the mediating role of strategic thinking and strategic flexibility. This research is applied in terms of purpose and descriptive survey in nature. The statistical population of the study is the manufacturing companies of Bushehr province. In order to determine the sample size, the test-software method (G-Power) was used. Based on this, 222 observations were calculated. Using a simple random sampling method with the online survey, 176 questionnaires were finally received by the researchers. Data analysis was performed using the structural equation method and Smart PLS 3 software. Research findings showed that scenario planning has a positive and significant effect on strategic innovation. The mediating effect of strategic flexibility and strategic thinking in the relationship between scenario planning and strategic innovation is also significant. The present study expands the management literature by filling in research gaps. Organizations today need to change their past strategies to be able to understand and meet customer needs faster and more competitively than other competitors.

Purpose: The purpose of this study is to evaluate the impact of marketing strategies on entrepreneurial risks and determine their ranking. It is possible to rank marketing strategies to make the best decision to deal with the risks facing businesses. Methodology: Based on preliminary studies conducted on SMEs in Iran, a four-part questionnaire with a five-point Likert scale was provided to entrepreneurs and managers of SMEs in Tehran. Data related to 20 questionnaires were analyzed using SPSS software. Cronbach's alpha method was used to determine the reliability of the questionnaire. Finding: The results reveal that financial strategies, customer, relationships and online marketing do not have the same effect on entrepreneurial risks and we can rank them. Also, in examining the impact of business strategies on risks, the results showed that planning strategy has the greatest impact on reducing credit, operational and liquidity risks whilst relationship strategy has the greatest impact on reducing market risk. Online marketing strategy has the least observed effect on reducing credit risk and operational risk, and direct marketing strategy and financial strategy have the lowest effect on reducing liquidity and market risks. Conclusion: The effect of business strategies on reducing entrepreneurial risks is confirmed and we can rank strategies based on their impact on the risks facing businesses. Entrepreneurial risks can be reduced by using marketing strategies, and in conditions of uncertainty, the use of knowledge and expertise of marketing consultants can lead to improved decisions of entrepreneurs, resulting in sustainability and growth of businesses.

According to the study of Fang and his colleagues in 2021, in order to reduce the fall of the stock market, companies pay attention to trading strategies and behavioral financial perspective, which have evaluated the assumptions and goals set in this regard; But there may be a gap in this path that prevents the connection or effect between the above variables, which is discussed in this study. This study aims to determine the effect of quantitative trading strategies on the fall of the stock market according to the perspective of behavioral finance (case study: companies admitted to the Tehran Stock Exchange). In order to analyze the research hypotheses, the statistical population was selected from 2016 to 2021 and for 6 years and included listed companies; the statistical sample was selected by elimination method and 90 companies. The research method used is a descriptive-analytical method and historical research data was collected and classified by referring to the financial statements and financial reports of the companies admitted to the Tehran Stock Exchange. The panel data method was used to analyze the statistical data; And in the analysis section, descriptive statistics, inferential statistics and various relevant tests were performed and data analysis was done using Eviews version 9 software. According to the analysis of the regression model, the findings of the research show that the main hypothesis has been confirmed and it was found that quantitative trading strategies have a negative and significant effect on the fall of the stock market according to the behavioral financial perspective of the companies admitted to the Tehran Stock Exchange. So that in this research, based on the t-statistics, the effectiveness of both special hypotheses (fall-timing and movement-reverse) was determined, and according to the mediating variable of behavioral financial perspective, they can also play a positive and significant role in reducing the fall of the stock market to be.