درخت حوزه‌های تخصصی

Purpose: Analysis current goals at the gyms would answer some of the questions about the (un)continuation of physical activity (PA) and point out factors that have less attention in care and health program. This article examines women's exercise space in order to answer an important question: ‘Why most women have problems with regular PA and cannot permanently benefit from a long-term regular exercise program?’ This was a qualitative study. Method: Data collection was carried out through attendance at women's gyms and registration of symbols and symptoms and analyzed by thematic analysis (Broun & Clark, 2006). Results: Results showed that there were two main themes for women to participate in the PA which can be defined in terms of goals. Objectives called fear of obesity and overweight; and the goals of trying to be healthy and health management. However, the categories related to these two theme overlap but they are different in nature and make fundamental changes in women’s PA performance. By examining the persistence of women's participation in PA this hypothesis is raised; i.e., women’s long-term goals and regular attendance in PA is related to goals created by the health management goals and personal responsibility about their own health behaviors while irregular attendance activity is related to priorities and goals created by the fear of obesity atmosphere. Conclusions: The preliminary evidence of the presence of women in the practice confirms this claim but additional studies are needed to confirm this .

This research was conducted with the aim of presenting the Islamic marketing framework with the fuzzy Delphi approach in the consumers of sports goods in the virtual space. In terms of the objective, the present research was qualitative-exploratory and its analysis method was the fuzzy Delphi technique. The statistical population of this research included 14 professors of sports management, market evaluation, and researchers in this field, and a targeted sampling method was used. The main tool of data collection in the research was fuzzy Delphi questionnaire. Also, the current research method was carried out in 5 steps. The results of the research showed that 5 factors 1. Islamic mix (Islamic production, public benefit,  ethical product, product quality), 2. Sales (sufficient information to the customer About the goods and services of the transaction, respecting the customer and observing kindness, the need to pay attention to the satisfaction of the parties and to pay attention to the needs and desires of the customers, confronting the customer, being complacent in the sale and taking back the goods after the transaction if necessary, making the customers aware of the losses. possibility and side effects of the product, provision of skills, support, improvement of the environment), 3. Marketing planning ( legal framework, Islamic promotion and promotion, religious personality), 4. Islamic propaganda (honesty, abstinence) from false advertisements and slogans, educating customers, not hiding the defects of the product) and 5. Confronting the customer (denying betrayal to competitors and not trying to Bankrupting them, complying with ethical frameworks, not presenting false effects to attract customers from other competitors) are among the factors of the Islamic marketing framework in Consumers of sports goods in a virtual way with a fuzzy Delphi approach.