درخت حوزه‌های تخصصی

Purpose- This study aims to examine the delivery and quality of rural tourism services from the perspective of managers of eco-lodges in Guilan Province, Iran. It also seeks to identify the key reasons behind the lack of adoption of service quality standards by these managers. The significance of the topic lies in its contribution to sustainable tourism development, enhancement of rural residents’ quality of life, and improvement of tourist satisfaction. Design/methodology/approach- This applied research employed a descriptive-analytical approach. Data were collected through both library and field methods. The statistical population included all licensed eco-lodges in Guilan Province (126 units), which were studied using a census method. Data collection was carried out using the standard SERVQUAL questionnaire. The data were analyzed using SPSS version 26 through descriptive statistics, one-sample t-tests, factor analysis, and the Friedman test. Findings- The results revealed a significant gap between the current quality of services and the desired standards in the eco-lodges of Guilan. Most managers perceived the official service quality standards as inefficient or impractical. The primary reasons cited included inadequate infrastructure, insufficient training, and weak supervisory systems. Research limitations/implications- The study is limited to a single province and reflects solely the managers’ viewpoints. Future research is recommended to include the perspectives of tourists and regulatory authorities. Additionally, developing and localizing service quality assessment models tailored to the characteristics of rural accommodations is suggested. Practical implications- To enhance service quality, the study recommends providing training programs for managers, improving tourism infrastructure, revising service quality indicators, and strengthening monitoring and evaluation systems. Showcasing successful models from other regions can also help increase the efficiency of eco-lodges. Originality/ value- By focusing on the perspectives of service providers as key stakeholders, this study offers a novel contribution and can serve as a reference for policymakers, tourism practitioners, and investors aiming to improve rural tourism service quality.

Purpose- This research examines the impact of social factors on the sustainability and success of rural entrepreneurship in the eastern border of Zayandeh River, Isfahan, Iran. Design/methodology/approach- Using a qualitative grounded theory approach, data were collected through semi-structured interviews with 40 key stakeholders, including rural entrepreneurs, local managers, agricultural jihad managers and experts, entrepreneurship experts, and rural development specialists. MAXQDA software was used for data analysis. Findings- The findings of this research show that trust, support, social participation and teamwork are very important for the success and sustainability of rural entrepreneurship. Mutual trust between entrepreneurs and communities, active participation in economic initiatives and joint efforts, increases innovation, productivity and adaptability in rural businesses. In addition, cultural norms and local power dynamics significantly influence entrepreneurial behaviors. Practical implications- Policymakers should prioritize strengthening local financial institutions, fostering entrepreneurial culture, and adopting participatory methods for designing and implementing entrepreneurship programs. These measures can help to increase the economic capabilities of rural communities. Creating equal opportunities for all members of society and rebuilding trust between rural communities and government institutions is necessary and mandatory. This trust can lead to improved collaborations and effective partnerships. Also, strategies to remove the cultural barriers of entrepreneurship are also necessary to create a suitable environment for innovation and growth and to encourage more people to engage in entrepreneurial activities. Originality/value- This study contributes to the existing literature by providing an integrated conceptual model of social factors affecting the sustainability of rural entrepreneurship. It enhances understanding of the social dynamics that shape entrepreneurial ecosystems in rural areas, particularly areas facing environmental and economic challenges. The obtained insights can provide effective policies and interventions aimed at promoting sustainable rural entrepreneurship in similar contexts. 

Purpose- The ongoing research endeavors to identify and critically analyze the paradigmatic rural development model embedded within Iran's spatial planning frameworks. As innovative philosophical perspectives in rural development emerge, the necessity of examining and understanding the foundational principles guiding these initiatives has become increasingly vital. This importance is recognized from a theoretical perspective and in practical efficiency and effectiveness, particularly relevant for geographers engaged in spatial analysis. Design/methodology/approach- The research aims to contribute valuable insights to enhance rural development strategies and inform effective spatial planning in Iran by exploring these dimensions. The research strategy uses a mixed-methods approach, allowing for the selection of various methods that are aligned with the overall research objectives. Initially, the qualitative content analysis method was employed. Data collection utilized several tools, including observation, document analysis, and questionnaires. A non-probability sampling technique was applied, and one document was selected from each of the nine study areas. Researchers needed to consider multiple criteria during judgmental sampling, such as clustering levels, time units, geographic units, and the number of document samples, alongside consultations with academic experts. The document analysis, grounded in qualitative content analysis, aimed to objectify findings. Findings- The research revealed that critical characteristics of the paradigmatic model for rural development in the provincial SSP include "objective ontology," "positivism epistemology," "Separate praxis," and "ethics." The findings indicate that the degree of alignment between the selected SPP and the paradigmatic model of retrogressive rural development is rated at 3.73. This score suggests that the retrogressive perspective remains dominant despite advancements in "ideological" and "institutional" reforms. Originality/value- Consequently, the characteristics associated with the paradigmatic elements of rural development have regressed within the SPP framework.

Purpose- To examine the architectural and economic strategies of rural business spaces from the perspective of experts. Design/methodology/approach- In synthesis of literature review, after reviewing 47 articles found, the relationships between variables in first relation between R.B.S & R.B.A: The components were extracted & converted to 8 components based on the Roberts synthesis method. But since the main unknown of the research was Architecture & speciology of the building, according to the gaps extracted 8 types of architecture were compiled & the axial coding & 8 research content was extracted from it. Then the content-target-table was generated.  In the current step, since theoretical foundations were insufficient, a combined research method was used & the Delphi research method was used in this phase of research. The study community had 41 elite subjects (rural-urban-architectural-entrepreneurial). To analyze the data collected based on the Q factor analysis extracted results & ultimately the most influential factors on the RBS & RBP from each of the specified spatial attributes. The results of the study indicate that in total, 3 categories are emphasized, 5 categories in the 2nd priority, 3 categories are not generally approved by this community, but in some factors it is emphasized. Findings- In response to the research question of what the classification and perspective of the community of experts are on the architectural strategies of rural business spaces, there are 7 views in this regard: Requirements for multi-purpose spaces (second activity): separate, isolated, sanitary, and Indigenous (12.67%); Second activity in the form of multi-purpose buildings or increasing the area for the construction of a sales place in rural buildings (11.49%); The sales Place is equipped with isolation (10.07%); Sanitary and isolated interior architecture (cultivation space) (8.06%); Indigenous model of Health and isolation (7.85%); Reconstruction of old buildings by equipping, and separating and increasing the business area (7.68%)  and etc. Reseach limitation/implications- Interdisciplinary and lack of coherent studies and literature on Rural Business Architecture (R B A) and multi-purpose & hybrid building and architecpreneure (architecture + entrepreneurship). Originality/value– Research started with the hypothesis of multifunctionalization of production spaces, but ultimately concepts such as health & reducing the penetration of the second activity pest were given priority over multifunctioning & combining activities. There for the priority of health concepts & sales & second activity is the innovation of this research.

Purpose- The model of sustainable human development goes beyond sustainable development and has been adopted as the global development charter for the twenty-first century. Development should consider the needs of the current generation in addition to being sustainable. The impact of empowering members of society, particularly educated youth, can be significant. Skills-oriented and applied scientific training deals with aspects of human resource capabilities that are developed based on knowledge, skills, and attitudes. The implementation of applied scientific education in a way that is useful in the direction of economic development is critical. Assessing the need of society for a type of education that can be useful is important, but so is the method of providing that education.  Design/methodology/approach- One of the research's key questions is whether graduates of applied scientific education were successful in achieving their goals of economic development and job acquisition. The students at the Applied Science University are the focus of this research. The challenges of a lack of suitable businesses, as well as the existence of skill training centers that operate in the three sectors of agriculture, services, and industry, are the reasons for choosing this province. They can help the people. A questionnaire-based survey is the research method used in this study. Students from scientific research centers and theoretical foundations were asked to answer questions on a questionnaire designed to achieve the research objectives. Finding- According to the surveys conducted, only 3.24% believe that the current skill education system is adjusted and designed with the characteristics of the rural community, as well as improving skills and improving social life conditions, respectively 4.04 and 3.99% of the most important motivations for studying in applied scientific universities based on the results of the analysis were based on the information collected from supplementary questionnaires. In addition to that, the examination of the efficiency and performance of the skill training system in different dimensions (curriculum and content, facilities and equipment) shows that "attachment and sense of belonging", "strengthening of urban behavior" and "desire of young people to transform from village to city" are three It is a case where the respondents believe that applied science education contributed to their improvement.