درخت حوزه‌های تخصصی

Purpose- The widespread use of virtual platforms has become a common practice in present management, and rural areas are identified as a sector that can greatly benefit from this technology. Statistic data in the field of communication and information technology exhibit a significant increase in internet access in rural areas, a trend that is on the rise globally. The successful implementation of smart village initiatives in Asia shows a promising way to improve life in rural areas, overcome existing challenges, prevent the collapse of social structures, and counteract the problem of rural exodus. It can be argued that by advancing information technology and smart village initiatives, life quality in rural areas can be positively impacted.Design/methodology/approach- The research population comprised the entire statistical community of four districts in Kalar County. Three villages were randomly selected from each district, resulting in a total of 150 samples from 262 households, using the Cochran formula with a 5% error rate. The reliability of the questionnaire was confirmed through content validity and Cronbach's alpha.Finding- The results of this study indicated that the existing infrastructure for smart village development in the rural areas of Kalar County is in an unsatisfactory condition. Additionally, the level of knowledge and information of residents regarding the smartification process in the study area is insufficient. Moreover, the effectiveness of this emerging process in improving the life quality for the local population was not as impactful as expected. The driving and inhibiting factors affecting the development of smart villages in Kalar County do not align with optimistic expectations hindering the desired outcomes.

Purpose-Various factors influence changes in rural lifestyles, with one of the most important being rural-urban linkages. The aim of this paper is to examine the role of rural-urban linkages in changing the lifestyle of rural households across three dimensions: social, economic, and cultural. Design/methodology/approach- The research method is descriptive-analytical, and data collection was conducted through library research for theoretical studies and via questionnaires for the field study. The statistical population includes the villages of the Lasht Nesha district in Rasht County. A sample of 360 respondents was selected using Cochran's formula and a simple random sampling method. Data were analyzed using linear regression and multivariate regression tests. Finding- The research findings regarding the linear relationship between rural-urban linkages and changes in rural household lifestyles revealed a significant relationship between these two variables. Additionally, the results showed that the most significant impacts of rural-urban linkages were in the cultural, social, and economic dimensions, respectively. Specifically, in the cultural dimension, consumerism and cultural and linguistic changes were most prominent; in the social dimension, changes in clothing and behavior; and in the economic dimension, materialism, wealth accumulation, and income generation experienced the greatest changes.

Purpose- The main purpose of this research is to identify and analyze the performance of the two dimensions of tourism namely supply and demand to achieve agricultural tourism development in the rural areas of Zarivar Wetland in Marivan County as a capable destination in the field of agricultural tourism.Design/methodology/approach- This qualitative research has delved into documentary sources to collect data in the theoretical phase, and conducted purposeful interviews with the Delphi group (decision-making Delphi) in the field phase to identify effective obstacles. The Delphi group included 26 individuals of development authorities, tourism activists, local tourism entrepreneurs and informants as well as experts of rural development and tourism in the region. It was conducted applying grounded theory technique.Findings- The findings showed that the effective factors on the development of agricultural tourism in the region are in the form of two levels related to the development of mass tourism and specialized in the field of agricultural tourism. In the public sector related to the development of mass tourism, weakness in tourism infrastructures and services, weakness in marketing, weakness in training, protecting and diversifying the attractions, weakness in planning, monitoring and performance of governmental institutions, inappropriate business space and weakness in the needs and performance of tourists including 68 variables were identified as the main factors. In the specialized field and related to the development of agricultural tourism, , funding and financial flow, specialized advertising and highlighting, empiricism and creativity orientation, planning and management and traditional agriculture in the form of 34 variables were identified as the most important and effective obstacles of its development and expansion.Practical solutions- Changing the view of regional development and tourism managers to a systemic vision in tourism management and then changing the procedure in emphasizing the development of mass tourism in Zarivar Wetland and emphasizing the expansion of tourism with agricultural as well as paying attention to the villages on the edge of the wetland to present in the tourism market of the region are vitally important.Original/value- In today's era, according to the changes in the tourism market in attracting tourists with special motivations and taking the distance of the tourism market from mass tourism, the development of agricultural tourism can play as an important advantage in the field of rural tourism of Zarivar wetland and attract more tourists and increase their longevity.