مطالب

Aurhor: Neil ArcherTitle: The Social Network: Youth Film 2.0Year of Published: 2023130ppIn EnglishISBN: 978-0367753115Dimensions: 13.8 x 0.76 x 21.6 cmCountry of Origin: IndiaPacker: RoutledgeCinema and Youth Cultures series

Background: The emergence of amateur critics and vernacular reviewers as non-institutional cultural voices is one of the consequences of social media's development and widespread use.Aims: This study aims to better understand reviewers and their types by examining how they establish critical authority in comparison to institutional critics and their potential influence on cultural valuation.Methodology: This subject is explored through the rhetorical analysis of their linguistic strategies. The research draws theoretically on existing literature regarding cultural criticism and review in social media. Methodologically, it combines qualitative content analysis and rhetorical analysis, emphasizing identifying Aristotelian persuasive elements within the data, including ethos, pathos, and logos. The study sample consists of 350 Instagram posts gathered from 30 film review pages.Findings: The findings indicate that most reviewers adopt a consumer-oriented perspective, distancing themselves from institutional critics. They have also emphasized using Instagram's affordances, particularly its interactive and participatory features, to construct their cultural authority. Furthermore, they have employed rational and emotional appeals in alignment with presenting "summaries and supplementary movie information" and expressing "emotional appeal and affective experience of consumption". These strategies, along with the reviewers' focus on "addressing the audience's emotional needs", "personal growth and self-improvement", and "less dependence on institutional critics", reflect their disinterest in delving into deeper levels of critical evaluation and rhetorical directness in constructing their authority. In the final section of the article, the impact of reviewers on cultural valuation is further discussed, distinguishing three types: "film-style bloggers", "cinema influencers", and "critical reviewers".Conclusions: Based on the results, the first two types of reviewers demonstrate how Instagram’s platform-specific features primarily shape critical authority. While diverse reviewers enhance access to information, they often marginalize critical evaluation and cultural value in favor of consumerism and commercial competition. Only "Critical Reviewers" have successfully integrated critical evaluation with Instagram’s affordances through distinct rhetorical strategies, emphasizing the need to increase their numbers in the era of digital media.

Reflection on Javad Tabatabai's views concerning Iranshahri political thought, along with certain critical remarks, constitutes the central focus of the present article. This article initially addresses the position of the discourse on Iranshahri thought and political thought within the entirety of Tabatabai's research project. Subsequently, following brief references to the characteristics of Iranshahri thought as its foundations, the elements (sing. mofrad) of Iranshahri political thought, based on these foundations, are extracted and inferred from his works.The most significant elements of Iranshahri political thought, according to Tabatabai, can be identified as follows: 1. Ideal kingship possessing divine farr (charisma/glory). 2. The institution of vizierate. 3. The absolute, but not autocratic, nature of Iranshahri monarchy. 4. Realism, expediency, and the precedence of observing justice over Sharia (religious law). 5. Unity in diversity centered on the institution of kingship. 6. Tolerance. 7. The education of princes and future rulers. 8. Law as the will of God, enacted by the royal institution as God's representative on earth. 9. Religion as a part of national affairs and in service of national interests. 10. Emphasis on the disorders of the age as a negative aspect of the rearticulation of Iranshahri political thought in the Islamic era.The ahistorical nature, subjective interpretation (tafsir bi'l-ra'y), imposition of presuppositions onto historical reality, ideological character, and the disregarding or omission of events and ideas contrary to his viewpoint are the most significant shortcomings in Tabatabai's views on Iranshahri political thought.