درخت حوزه‌های تخصصی

The introduction of information technology in the structure of procedural legal relations contributes to the full implementation of the principles of procedural law and optimization of civil proceedings. The purpose of this study is to develop scientifically sound proposals and recommendations for the latest concept of optimization of civil justice by means of information technology. The study of the impact of information technology in civil proceedings was conducted on the basis of integrated use of general and special methods of scientific knowledge. The optimization of civil proceedings as a system of theoretical ideas and views on civil procedural activity from the standpoint of means, methods and techniques of its improvement is considered. The basic elements of the latest concept are the provisions of the general methodological basis for studying the problem of optimization, the concept and structural characteristics of optimization, civil jurisdiction in terms of optimization and ensuring the right to due process, optimization of procedures for preparation and trial of civil cases, cassation in the system of instance review of court decisions. It has proved that the search for a harmonious combination of protective and conciliatory functions of civil proceedings, as a characteristic concept of modern procedural systems, determines the main directions of optimizing the preparation of civil cases for trial. It has established that in the reform of the judiciary of Ukraine it is important not only to digitize existing processes. The most important thing is to change the approach to justice itself, making it simpler and more accessible to all with the help of information technology. In this sense, the introduction of affordable online court involves not only the introduction of innovative technologies, but also the revision and significant simplification of procedural rules.

This paper analyses the integration of luxury, sustainability, and innovation in BMW’s i7 electric car marketing strategy. It analyses CSR procedures critically, points out changes, and stresses how they affect brand identity. Brands must develop efficient digital marketing strategies to enthrall and educate their audience. The focus of BMW’s strategy for the BMW i7 is on targeted, immersive engagement online. With social media, online advertisements, and influencer marketing, BMW hopes to develop a unified story that appeals to consumers looking for luxury and sustainability. Online video is the main form of advertising, and it is strategically shared on social media sites like Twitter, LinkedIn, Instagram, and YouTube to ensure a wide audience reach. The brand will be able to create lasting connections with its audience by utilizing the ethos of the BMW i7 by fusing the history of BMW’s brand reputation with the modernity of the digital age.