درخت حوزه‌های تخصصی

Background: Researchers have always been interested in the focus of attention and the quiet eye. However, the effect of distance of attentional strategy in different anxiety conditions has remained unclear.Aim: The purpose of this study was to determine the effect of attentional strategies on gaze behavior and the performance of dart throwing in novices under anxiety conditions.Materials and Methods: The participants were 42 female, Alzahra University students, aged 18-35 years. Participants with high trait anxiety (score higher than 24) were excluded using the Sports Competition Anxiety Test through a state anxiety questionnaire. Participants were randomly divided into two groups of high and low-trait anxiety. They performed the dart-throwing task counterbalanced in four different attention strategies (distal external attention, proximal external attention, internal attention, and control). The participants in the high-anxiety group were told that if they performed each throw correctly, they would receive a cash prize, and the low-anxiety group performed the throwing without anxiety and any instruction. At the same time as dart throwing, gaze behavior data was recorded with an eye tracker device. After the anxiety manipulation, the individual's anxiety was measured with Competitive State Anxiety Inventory-2.Results: The results showed that the low-anxiety group performed better than the high-anxiety group (P=0.01). Also, external attention had a lower radial error in both high and low-anxiety groups. No significant difference was found in the average duration and number of fixations between different attentional strategies and groups. The comparison of the mean showed that in the low anxiety group, the fixation duration in the external attention strategy was longer, and in the high anxiety group, the fixation duration in the external attention and control strategies was longer than other strategies.Conclusion: The present study supported the preplanning hypothesis, attentional control theory, and inhibition hypothesis, but was inconsistent with the restricted action hypothesis. These results showed the importance of the effect of anxiety on gaze behavior and performance in directing future research.

This study aimed to identify the factors influencing the modification of hesitant customers’ mental models in sports clubs. The research employed a qualitative approach, and data were analyzed using thematic analysis. Data were collected through interviews, and the study's validity and reliability were confirmed based on the criteria of credibility, transferability, dependability, and confirmability. In total, 13 interviews were conducted with experts, including university professors, managers, and coaches of sports clubs, continuing until theoretical saturation and data adequacy were achieved. The collected data were then analyzed through open, axial, and selective coding. The findings revealed 56 basic themes, which were organized into 14 structured themes and 5 overarching themes. The structured themes included specialized knowledge, adaptation, synergy, environmental management, customer management, task organization, customer acquisition, communication and follow-up, accountability, design and development, quality enhancement, neuromarketing, mental model recognition, and advertising. The overarching themes encompassed expertise, management, communication, services, and marketing. To modify the mental models of hesitant sports club customers, it is essential to focus on the identified indicators, thereby creating conditions that encourage these customers to engage with sports clubs.