درخت حوزه‌های تخصصی

Purpose: The main objective of this study was to provide a model of Internet TV development in Iran using marketing approach. Methodology: The present study was applied-developmental in terms of objective and exploratory sequential mixed in terms of nature. The statistical population was in the qualitative section was composed of professors and specialists of Internet TV, as well as experts and activists in this department. The experts were identified by purposeful and snowball sampling, which according to the adequacy of the data, a total of 25 experts were interviewed. The statistical population in the quantitative section was 384 ordinary and Internet TV audiences in Isfahan. In the qualitative section, the interview was used as a data collection tool and in the quantitative section; a 58-item questionnaire was used. The research method in the qualitative section was thematic analysis and in the quantitative section, the researcher used the structural equation approach and Smart PLS software. Findings: The results showed that the identification of components and elements of a model of Internet TV development and the relationship between these components and elements by marketing approach led to the development and promotion of Internet TV, by providing and facilitating the necessary conditions and facilities will make more audiences interested in using these services, and finally the result of this study is to provide an appropriate model for the development of Internet TV by marketing approach. Conclusion: The results obtained from the structural equations were evidence that all the designed equations in the qualitative section are approved and all components of the model have significant relationships with each other.

Purpose: Considering the role and importance of self-learning in academic success and performance, the present study was conducted with the aim of constructing of self-learning assessment tool in the university. Methodology: The present study in terms of applied purpose and in terms of how it was performed, it was cross-sectional. The population and sample of the research in the first part were the professors of Islamic State and Islamic Azad universities of Tehran and Gilan provinces in the academic year 2019-2010, from which 60 people were selected by multi-stage cluster sampling method. And in the second part, the students were from the same universities, from which 450 people were selected by multi-stage cluster method. Based on literature review and interviews with professors, 91 items were designed in six dimensions: Hitagogic ability, self-regulation, critical thinking, knowledge management, adult education, and learning styles. To evaluate the face and content validity of experts, to evaluate the construct validity by exploratory factor analysis and to evaluate the reliability of Cronbach’s alpha coefficients in SPSS software version 19. Findings: The findings showed that according to experts’ opinion 15 items were removed and the final form of the scale had 76 items. Also, the results of confirmatory factor analysis showed that the self-learning assessment scale in the university had six factors of Hitagogic ability, self-regulation, critical thinking, knowledge management, adult education and learning styles that reliability through Cronbach’s alpha coefficient for all factors above 0.70 and for the whole scale was 0.932. Conclusion: According to the results of this study, the self-learning assessment scale in the university had appropriate psychometric indices and can be used as a suitable and valid tool in other studies to assess self-learning.

Purpose: The aim of this study was to compare the effectiveness of family therapy program based on attachment and emotion on anxiety disorder and behavior of gifted adolescents. Methodology: The research method was quasi-experimental with pretest-posttest design with two experimental groups. From the statistical population of students studying in gifted schools in Tehran, 40 people were randomly selected and randomly assigned to two groups. The research questionnaire included Achenbach (1994) internalization problems. Family therapies based on attachment and emotion was applied for ten sessions of the research groups. Research data were analyzed using repeated measures analysis of variance and SPSS software. Findings: The results of repeated measures analysis of variance showed that the post-test scores of anxiety disorder and behavior in the attachment-based family therapy group were significantly lower than the emotion-based family therapy group (P10.001). Couple comparison also showed that the effect of attachment-based family therapy program on anxiety disorder and behavior is stable (p <0.01). Conclusion: The results showed that the effect of attachment-based family therapy was significantly greater than emotion-based family therapy. In addition, attachment-based family therapy has a significant and lasting effect on reducing the behavioral disorders of gifted adolescents. Therefore, in order to improve the mental state and especially the anxiety disorder and behavior of gifted adolescents, an attachment-based family therapy program can be used

Purpose: The aim of this study was to develop an educational leadership model based on the teachings of Islam. Methodology: The present study was fundamentally-applied and in terms of data collection method, it was a mixed (qualitative-quantitative) exploratory research. The statistical population in the qualitative part of the research was Islamic experts who using purposive sampling method, 12 people were selected as the sample size. In the quantitative part, the statistical population included all principals and deputies of non-governmental schools in Tehran, of which 281 were selected using stepwise cluster random sampling and Cochran’s formula. Data were collected by two methods: information was collected by referring to the Quran, Nahj al-Balaghah, Imam Sajjad’s treatise on law and sufficient principles) and field (researcher-made questionnaire). The validity and reliability of the instrument were evaluated and confirmed in two parts: quantitative and qualitative. The collected data were analyzed in the qualitative part by meta-combined method using MAXQDA coding software and in the quantitative part by confirmatory factor analysis using Lisrel-V8.8 software. Findings: The results showed that among 112 indicators, three dimensions and twelve components are involved in developing a model of educational leadership based on the teachings of Islam, which are: the dimension of religiosity with the components of religiosity and divine help; The dimension of self-balance: the components of self-discipline, wonder-breaking and dignity-enhancing; The dimension of labor relations: components of organizational leadership, responsibility, trust building, heart writing, tolerance, participation, and central justice. Conclusion: The findings also showed that the model had a good fit.

Purpose: The aim of this study was the role of political actors in the process of brain rotation in the educational system and model presentation. Methodology: In terms of nature and purpose, the present study was in the field of applied research, which was the role of political actors in the process of brain rotation in the educational system and model presentation. In this research, a quantitative research method was used. The statistical population includes all experts who have researched in the field of education, politics and sociology during the years 2019-2020 in North Khorasan province, including 522 people. Sampling method was selected through stratified proportional sampling in terms of region and using trained questionnaires, data were collected in person and the sampling volume using Krejcie and Morgan (1977) table was 192 people were selected. Data collection methods in this study were divided into two categories: library and field. In this study, an expert questionnaire was used to collect research data. In order to estimate the validity of the questionnaire, after calculating the CVR, the number 0.62 was obtained, so it was found that all the questions of the questionnaire had the necessary validity. Findings: In the model obtained in the present study, priority consists of 3 dimensions, 13 components and 52 indicators, respectively. Dimensions of research Developing a model of human resource training based on the rotation of brains in the educational system and presenting a model that is considered and deals with the main structure of the research to achieve the desired result and what was the motive and causes and effects of the components of this elite movement process. . These dimensions are: 1- Effects of pattern on elite migration 2- Factors of elite migration 3- Motivation of model providers to intervene in elite migration. Conclusion: The fact that the departure of elites from the cycle of service to society is a universal issue, in other words, this issue is not specific to a country or a group of countries. Today, developed and developing countries are grappling with this issue, but studies have shown important developments in this regard, in other words, traditionally selected people and the emergence of developing countries to the country. Developed countries migrated, but today, we are witnessing a wave of migration from developed countries to developing countries.

Purpose: The aim of this study was to identify the effective factors and consequences of influencers' behavior in social media marketing. Methodology: The present study was applied in terms of purpose and in terms of data collection was a mixed research (qualitative-quantitative). The statistical community included academic experts and social media marketing experts in the qualitative section and all Instagram users in the quantitative section. The sample size was estimated in the qualitative part with theoretical saturation (20 people) and in the quantitative part based on Cochran's formula 384 people. Purposeful sampling was used to select the sample in the qualitative part and stratified random sampling was used in the quantitative part. Data collection tools were qualitative, interview and quantitative, researcher-made questionnaire based on a 5-item scale. The validity of the questionnaire was confirmed in terms of form and content by several experts, the validity was confirmed by the calculation of the slope and the validity was confirmed by the calculation of the square root of the AVE. The reliability of the questionnaire through Cronbach's alpha for the whole questionnaire was 0.86. Structural equation tests Using LISREL and SPSS software was used to analyze the data. Findings: The results identified 10 components and 63 indicators that 4 components influencing the behavior of influencers in social media marketing including influencer attitude, influencer identity, personal branding and important social events and 6 components of the consequences of influencer behavior in marketing Social media included influencer loyalty, follower persuasion, lifestyle, advertising effectiveness, follower awareness, and entrepreneurship. Conclusion: The results showed that 7 components were considered as factors in the behavior of influencers on Instagram, including attractiveness, reliability, content, reputation, expertise, credibility and nationality of the influencer.

Purpose: The present study was conducted aimed to presenting model of empowerment elementary period managers based on components of futurology. Methodology: This study was applied in terms of purpose and combined (qualitative and quantitative) in terms of implementation method. The research population in the qualitative section was the specialists and experts of Tehran city and in the quantitative section were the primary school managers of Tehran city in the academic years of 2019-20. The research sample in the qualitative section was 12 people who were selected according to the principle of theoretical saturation by purposive and snowball sampling methods and in the quantitative section was 270 people who were selected according to the Krejcie and Morgan table by multi-stage cluster sampling method. Data were collected by methods of take noting, semi-structured interviews and researcher-made questionnaire whose face and structure validity of questionnaire were confirmed and its reliability was obtained by Cronbach's alpha method 0.88. Qualitative data were analyzed by open, axial and selective coding methods and quantitative data were analyzed by structural equation modeling in SPSS-25 and LISREL-8.8 software. Findings: The findings of the qualitative section showed that the model of empowerment elementary period managers based on components of futurology had 6 main categories, 20 sub-categories and 85 indicators. The main categories and sub-categories were included transformation management (sufficient cognition of environment, responsibility and organizational health), empowerment (strengthening teachers' careers, applying participatory management and improving relationship between managers and teachers), sense of competence (having the enough motivation, support for managers, flexibility and creative thinking), organizational structure (organizational changes, lack of resources and inadequate distribution and lack of foresight), standardization (applying knowledge management, use of feedback system and modeling) and growth and improvement (foresight, self-efficacy, risk-taking and delegation of authority).The findings of the quantitative section showed that all six main categories had a significant effect on the model of empowerment elementary period managers based on components of futurology and the model had appropriate fitness indicators. Conclusion: Based on the results, the model of empowerment elementary period managers based on components of futurology can have practical implications for education specialists and planners and can be used to improve the structure of education.

Purpose: The aim of this study was to explore the dimensions and components of empowerment and promote the position of female educational managers. Methodology: The present study was a qualitative research of contractual content analysis. The sample size included 27 written documents related to the research topic and 19 interviews with academic experts, successful educational administrators and senior administrators who were selected by purposive sampling method. Semi-structured interviews were used to collect data. To analyze interview information and documents; Inductive and content analysis methods were used. Findings: Findings from the analysis of interviews and documents showed components and dimensions to empower and promote the position of female educational managers in the field of information 3 dimensions (general, educational and managerial information), in the field of self-personality 2 dimensions (existential personality) Manager and interpersonal personality), in the political field 2 dimensions (government view and qualification), in the field of management attitude 3 dimensions (human relations management, special knowledge management and performance and efficiency), in the environmental field 4 dimensions (information from the environment, View of society, family and environmental impact) and in the economic sphere there is only one dimension of credit. Conclusion: The results showed that the most important components and dimensions for empowerment and promotion of female educational managers are: information field, personality, political, managerial, environmental and economic attitudes, respectively