درخت حوزه‌های تخصصی

Purpose:  In recent years, it has become more necessary to seek and apply new strategies to strengthen the foundations and diversification of economic activities in rural areas. Accordingly, in the context of the new theories of sustainable development, one of the approaches that is of great importance for the growth and sustainability of businesses in today's complex environments is branding. Therefore, the main purpose of this study was to identify businesses with branding potential in Turkmen Sahara of Golestan province in Iran. The overwhelming limitations of product marketing are supporting the declining revenues of traditional sources in dealing with competitive markets as well as trying to expand, making available and identifying regional products with a branding approach Design/methodology/approach: In this study, we first identified and localized the branding indices and then identified the brand-liable products in the region using the Additive Ratio Assessment (ARAS) method in multi-criteria decision making. Findings: The results showed that among the indicators of brand products in rural areas, satisfaction index with weight of 0.095 was put in the first place followed by adaptability with weight of 0.091, quality-orientation approach with a weight of 0.086 and valuable with a weight of 0.081. Also, among the common businesses and products in the region, cotton cultivation with a coefficient of 0.971 was the first priority followed by carpet weaving with a coefficient of 0.966, traditional foods with a coefficient of 0.952, Turkmen horse breeding with a coefficient of 0.943 and eco-tourism with a coefficient of 0.924 for planning the branding of products and services based on Brand Explanatory Indexes and using ARAS method. Practical implications: The study provides a perspective on the process of branding products and services in rural areas. Originality/value:  This paper makes two major contributions: first, the introduction of branding indicators for rural businesses, and second, applying decision making models in the process of branding products and services with brand potential in rural studies.

Purpose: Evaluation of zoonotic diseases have existed since the beginning of human life on earth, but in recent decades it has become much more important. Today, zoonotic diseases not only important in health area, but also in international economics and politics are also special place are important. the main objective of the present article is to assess the impact of the physical quality livestock building on the development of human and animal health in rural areas. Methodology: In this regard, a survey method has been used. After applying the Cochran formula, 382 questionnaires were prepared in the form of a form and a questionnaire. case study is rural regions of Firouzeh county. For measure the research hypotheses, Binomial test and Linear Regression and TOPSIS has been used. Therefore, the research method is descriptive and analytical. Results: Binomial test results show that the villages are unfavorable in terms of physical quality of livestock buildings. Linear regression results show that increased physical quality of livestock buildings has a direct impact on the development of livestock and human health. Also according to TOPSIS, Taghiabad village, Nayerabad and Shorab are ranked first to third in terms of the high quality of livestock buildings. Practical solutions: Provide trifle and long term loans to ranchers, making changes to the old buildings keeping the livestock according to the quality standards of the livestock building, having a regular program for washing and cleaning the livestock building, more systematic monitoring of health centers by collecting livestock excrements and preventing the accumulation of waste at public passages are suggestions that can help improve the quality of livestock building and human health. Significance of the Study: Regarding the approach to physical quality and its impact on the development of human health and livestock in rural areas and in terms of the area studied, this research has been the first research on the health of animals and humans in rural areas (Firouzeh villages).

Purpose- Due to its special geographical location in the arid and semi-arid climate belt of the world, Iran suffers from water scarcity and limited usable water resources, notably considering the population growth and increasing demand for water and food. High water consumption in agriculture as one of the main water use sectors is estimated as 90% of total water, thereby necessitating consideration of water conservation methods. However, there are a number of barriers to use the current water conservation practices. Thus, the present study aims to investigate the barriers to equipping agricultural lands with the new irrigation technologies in Shahrabaad rural district, Bardaskan city. Design/methodology/approach- This is an applied study in terms of purpose and descriptive-analytical in terms of method, carried out using the random sampling method. The sample size was 338 households in the research area which was determined using Cochran's formula. Data were collected based on field and library studies. The validity of the questionnaire was confirmed by university professors and experts. The reliability coefficient of the questionnaire was 0.78 using Cronbach's alpha coefficient. Moreover, the TOPSIS fuzzy model was used to rank the villages in terms of the effect of barriers to using the new irrigation technologies, and SPSS software was used for analyzing the research questions. Findings: Results showed that the economic dimension was the most important barriers to using the new irrigation technologies. In addition, low-socioeconomic status of the farmers and small loans are the most prominent barriers to equipping agricultural lands with the new irrigation technologies in the research rural district. Research limitations/implications - unavailability of statistical information when referring to the agricultural jihad and the governor’s office, and completing the questionnaire, depending on the subject at the village level, is one of the main challenges of the present study. Practical implications - Given the specific research findings, it is necessary for agriculture and water policy-makers take serious measures concerning the incentive (low-interest and long-term loans, micro-land integration and the like) and punitive (imposing restrictions on traditional land users and stipulating other supports to change the irrigation method) instruments, because otherwise water restriction and the consequences of water scarcity will be challenging in  many areas and even may lead to a serious crisis. Originality / value: This study is prima facie significant in terms of statement of the reasons for the barriers to equipping agricultural lands with the new irrigation technologies from the users' perspective and then, in terms of a more detailed analysis of the research findings to change the implementation of traditional irrigation methods.

Purpose- Considering that a diversified economy can lay the proper groundwork for improving quality of life, the present study investigates and analyzes the efficacy of diversification on rural households’ quality of life. Design/methodology/approach - The study is descriptive-analytical and its population consists of rural settlements in Golmakan Dehestan, Chenaran County. “Economic activities diversification” is the independent variable of the study which is quantified in two agricultural and non-agricultural aspects, using 14 indicators. “Rural households’ quality of life” is the dependent variable which is quantified in three social, economic and physical-environmental aspects, using 48 indicators. Questionnaires were handed to 258 rural families in 15 villages and the average score of each indicator was considered as the score of each of the villages studied. The validity of the questionnaire was established through confirmatory factor analysis (65.72%) and its reliability was established by Cronbach's alpha (0.83). Findings - The results of the step-wise regression show that diversity of non-agricultural activities has a meaningful influence on the variation of the dependent variable (rural households’ quality of life), such that a change of one standard deviation in non-agricultural activities leads to a change of 0.6 of standard deviation in rural households’ quality of life. Therefore, non-agricultural activities are influential in improving the economic conditions of families, and consequently raising quality of life among rural families. Research limitations/implications - Among the limitations of the study, the dispersed area that the villages are located in, the long distance between some villages, and the unwillingness of rural households for filling out the questionnaire can be mentioned. According to the role of non-farm activities on improving quality of life, suggestion of the study is to improve non-farming economy in rural areas. This, naturally, requires more attention to national macro-policies along with localization and necessitates implementation of successful global models regarding diversification of non-farming economy in rural areas. Originality/Value- A review of the studies regarding economic activities diversification in Iran and the world shows that, at the time of this writing, none has dealt with the influence of economic activities diversification on rural families’ quality of life.

Purpose- The present study aims at establishing border markets with the purpose of legalizing the deals and economic boom, employment, and promoting life standards in border areas. The main purpose of the present study is to analyze the physical and economic effects of border markets on the development of rural areas. Design/methodology/approach- The present study is an applied study with regard to nature, and descriptive-analytic with regard to methodology. The population of this study includes the villages in the city of Agh-Ghala; 7 villages were selected as the sample, and the data was collected through researcher made questionnaires (383 questionnaires according to Cochran formula). Data analysis was done using Friedman, Chi square, Wilcoxon, and one sample t-tests in SPSS. Findings: Developing border markets leads to improvement in economic and physical indices in rural areas. The most effects were found on the quality of new-built houses, and the fewest effects were found on rural facilities and infrastructures. Border markets had important effects both on economy and culture of rural residents. The only component indicating insignificance was the effect of border markets on the reduction of unemployed people in the society, which is because of lower market boom during recent years and lack of free zones. Research limitations/implications- Spatial dispersion of the villages, limitations in obtaining information, and concerning about questionnaires being completed are some of the issues. Practical implications- Through planning and shift in attitudes in economic issues, sufficient attention will be paid to less considered needs of the residents of border areas; and the rural physical and economic indices will be improved through creating border markets. Originality/value- Border markets and their development can lead to the improvement and promotion of life quality of the residents of border areas and the population willingness to stay.

Purpose- The present study aims at discovering the relationship between economic problems and limitations in Chahan rural district, and sociocultural weaknesses (with regard to the elements of peasant sub-culture). Design/methodology/approach- With regard to the purpose, it is an applied study and it is descriptive-analytical regarding its methodology. Data was collected in two ways: field and documentary. In field studies, we used questionnaires, interviews, and observations at the same time. The statistical population of the study includes 9 villages with 1121 households among 43 villages in Chahan Dehestan; and 285 households were selected as the sample using Cochran. Statistical analysis of the data was performed at two levels; at the first level, the correlation of 7 peasant sub-cultures were identified using Spearman test; and at the second level, the tests U and H were used to determine the differences among the above components in the society groups. Findings- The findings indicate that effectiveness of components like lack of innovation with significance coefficient of 0.022, extreme fatalism with significance coefficient equal to 0.020, and lack of foresight (disability to ignore immediate benefits for the sake of future benefits) with significance coefficient of 0.006 on economy was confirmed and it was proved that they limit economic sustainable development in the rural district under study. In addition, except for extreme fatalism and low level of dreams and wishes, the average of other components of peasant sub-culture are different with regard to gender, age, level of education, types of jobs, and sample villages. In general, what Rogers called a barrier to economic development in the villages in developing countries in his theory of peasant sub-culture, is not true in Chahan rural district (except for the three components whose negative effects were confirmed) but the cultural status of this society is such that it can protect and support economic sustainable development. Practical implications- Since the cultural features in the society under study support economic sustainable development (and does not prevent it), studying adaptability of economic plans with cultural status of the society and exploiting its elements smartly to facilitate the process of economic sustainable development in Chahan Dehestan is recommended. Originality/value- The present study explains the relationship between sociocultural factors (peasant sub-culture) and economic sustainable development through a combined method (qualitative-quantitative), and is the first scientific study in its kind in the studied scope

Purpose- Due to the dewatering of Karun Dam, the village of Southern Donbaleh Roud of Izeh County has been surrounded by water since 2004 until now and has been deprived of services and amenities and communication. Moreover, their access to the cities of Dehdez and Izeh has been limited. Given the importance of the issue, the aim of this study is to assess and evaluate the sustainability of development in rural areas of Southern Donbaleh Roud District. Design/methodology/approach- This research is based on the applied purpose and has an analytical- descriptive nature. Required data were collected using library and field (questionnaire) method. The area under study includes 18 villages and 1460 households. The sample size was estimated based on Cochran formula of 300 family guardians and the questionnaires were distributed among them. To analyze the data from the questionnaire, the Prometheus model (in the visual Prometheus software environment) and the fuzzy inference system (in MATLAB software) were used. Finding- Based on the Prometheus model, the villages are ranked according to three positive (Phi+), negative (Phi-) and pure flows. The villages with the highest positive minimum negative flows are in the first place, and the villages with the least positive and the most negative flows are at the last place of development sustainability. The results obtained from the Fuzzy inference system also indicate that the sustainability of the studied rural area is between the medium and low levels. Originality/value - There have been a lot of changes in spatial organization of the studied villages due to water logging of the villages. These changes have created disruptions in the system and functioning of the settlements and have affected the quality of life and wellbeing of the inhabitants. Because the construction of dams has destroyed the communicative routes between villages and the city, agricultural lands and gardens, schools, rural healthcare centers, residential houses, provincial villages and… and the villages have been left behind the dam so far. Therefore, considering the special circumstances of these settlements, the problems of these villages have been scientifically examined and addressed to planners and officials. Because, through this, the authorities and development experts gain knowledge about the opportunities and capabilities, limitations and impasse of the villages.