درخت حوزه‌های تخصصی

Purpose - Niche tourism refers to how to use a particular tourism product tailored to the needs of a particular segment of the market. Places with niche tourism products are able to achieve a high position and consolidate their future position in the tourism market. This type of tourism helps distinguish tourism products by creating an image of the destination and helping compete in the increasingly crowded environment of the tourism market. This paper investigates and analyzes the niche tourism attractions in Ghaleh Rudkhan tourist destination village using activity-based segmentation, the attitudes of the host community in dealing with niche tourism development, and the ability to implement tourism projects and socio-economic factors influencing tourism development in the region, which eventually offers solutions to overcome the current and potential challenges in the study area. To collect the data, interview-based methods, focus group interviews, individual observations and analysis of the documents obtained from different sources were used. Design/methodology/approach - A questionnaire was designed and distributed among 383 tourists and 190 rural employees. The data of this study were mainly evaluated using thematic and content analysis methods. Besides, we have also introduced the niche tourism potentials and tourism activities in the region. Finding - The results show that thanks to the economic and social opportunities, local communities support tourism development in Ghaleh Rudkhan; however, the challenges associated with tourism marketing, event management, uncertainty of private sector investors and environmental issues must be addressed through a participatory approach.

Purpose- Rural-Local Marketing is a significant knowledge that has been associated with agricultural marketing, so the purpose of this concept is to separate the marketing of agricultural products and its lexical depth with a concept beyond the value chain in agriculture. Therefore, the event of rural-local marketing is not involved in production and supply and seeks to discover the dominant spatial patterns on distribution of rural products. Design/Method/Approach- According to this approach, 230 scientific sources (as a sample society) have been examined from the English language sources continuously and focusing on rural-local marketing. From the evaluation of the obtained research sources, a description of the literature in the field of rural-local marketing was presented, and then the communication between rural settlements among these societies with the suburbs and the center with the periphery was explored. Among the set of sources, 22 scientific concepts with the highest frequency were obtained, which were extracted and categorized by the statistical method of confirmatory factor analysis, including: rural marketing, local marketing, spatial model, network model, and integration. In the next steps, the content of all 230 scientific sources was measured with five factors, which tells the distribution learner of time periods and their spatial distribution. Findings- In abstracting the extracted concepts from the research, the details of ten-year and annual time periods, their spatial distribution on the scale of continents and countries have been dealt with in detail and can be identified by drawing the indicator spectrum on the world map, then the mentioned concepts which extracted from scientific sources were criticized and interpreted. In this regard, the leading countries in the field of rural-local marketing include India, the United States, England, and China, and in the next stage, Iran. One of the emphasis of this common study was the Integrated Marketing Communication (IMC).

Purpose - Achieving balanced development and spatial justice with much emphasis on competitive advantages has been constantly the main concern among planners and policy-makers to reduce inefficiency, inequality, polarization, and fragmentation in the spatial structure of different countries. Fulfilling such goals demands the knowledge of local potentials and the way to exploit them in a correct manner. Therefore, this study aimed to identify competitive advantages and levels of living in the study area, and then assess the effective drivers of balanced regional development (BRD) based on local competitiveness using future studies. Design/methodology/approach- An analytical-exploratory applied method was used to reflect on the rural areas and the researchers working on regional planning in Ardabil Township, Iran, were the statistical population. The sample size was thus determined to be 30 individuals using the snowball sampling method (via theoretical saturation). The data were also collected by a Delphi questionnaire, library method, documents, statistics, and initiatives. To analyze the data, Micmac software, the Geographic Information System (GIS software), Microsoft EXCEL, and the Morris method were employed. Finding- Analyzing the research findings associated with the variables as determinants with direct influence showed that among 23 variables in this study, 13 cases were within direct influence-dependence scope or condition but only 12 variables prioritized respectively as policy stability, executive regulations/procedures, price stability and predictability and intervention logic, monopoly prevention, unfair concessions or rents and competitions, removal of administrative barriers to business through delegation approach, effective deterrence of criminal laws and prosecutions in the judicial system, innovation/initiative flow, prevention of biased perceptions of laws by relevant stakeholders, distribution system and marketing status, effective market demand, administrative procedures and business information transparency, willingness to buy foreign goods, as well as auditing and taxing regulations/procedures as determinants had the highest influential power, that is, they constituted the drivers of BRD. Research limitations/implications - Among the most important limitations of the present study was no access to the statistics of all cases and the unwillingness of a number of executive organizations and bodies in Ardabil Township to cooperate. Furthermore, the pivot strategies in this research were established based on local development and BRD strategies. Practical implications - To meet the objectives of BRD planning in the rural areas of Ardabil Township, the key role of the 12 main variables mentioned here should be taken into account. Such variables have high influence and low dependence on BRD improvements in the study area and they are of top priority in planning for BRD based on local competitiveness in the rural areas of Ardabil County, Iran. Originality/Value - Little research has thus far assessed the effective drivers of BRD based on local competitiveness using future studies. Amongst the advantages of the present study, the comprehensiveness and impediment of its research criteria stand out.