درخت حوزه‌های تخصصی

Purpose- This study aims to examine the delivery and quality of rural tourism services from the perspective of managers of eco-lodges in Guilan Province, Iran. It also seeks to identify the key reasons behind the lack of adoption of service quality standards by these managers. The significance of the topic lies in its contribution to sustainable tourism development, enhancement of rural residents’ quality of life, and improvement of tourist satisfaction. Design/methodology/approach- This applied research employed a descriptive-analytical approach. Data were collected through both library and field methods. The statistical population included all licensed eco-lodges in Guilan Province (126 units), which were studied using a census method. Data collection was carried out using the standard SERVQUAL questionnaire. The data were analyzed using SPSS version 26 through descriptive statistics, one-sample t-tests, factor analysis, and the Friedman test. Findings- The results revealed a significant gap between the current quality of services and the desired standards in the eco-lodges of Guilan. Most managers perceived the official service quality standards as inefficient or impractical. The primary reasons cited included inadequate infrastructure, insufficient training, and weak supervisory systems. Research limitations/implications- The study is limited to a single province and reflects solely the managers’ viewpoints. Future research is recommended to include the perspectives of tourists and regulatory authorities. Additionally, developing and localizing service quality assessment models tailored to the characteristics of rural accommodations is suggested. Practical implications- To enhance service quality, the study recommends providing training programs for managers, improving tourism infrastructure, revising service quality indicators, and strengthening monitoring and evaluation systems. Showcasing successful models from other regions can also help increase the efficiency of eco-lodges. Originality/ value- By focusing on the perspectives of service providers as key stakeholders, this study offers a novel contribution and can serve as a reference for policymakers, tourism practitioners, and investors aiming to improve rural tourism service quality.

Purpose- To examine the architectural and economic strategies of rural business spaces from the perspective of experts. Design/methodology/approach- In synthesis of literature review, after reviewing 47 articles found, the relationships between variables in first relation between R.B.S & R.B.A: The components were extracted & converted to 8 components based on the Roberts synthesis method. But since the main unknown of the research was Architecture & speciology of the building, according to the gaps extracted 8 types of architecture were compiled & the axial coding & 8 research content was extracted from it. Then the content-target-table was generated.  In the current step, since theoretical foundations were insufficient, a combined research method was used & the Delphi research method was used in this phase of research. The study community had 41 elite subjects (rural-urban-architectural-entrepreneurial). To analyze the data collected based on the Q factor analysis extracted results & ultimately the most influential factors on the RBS & RBP from each of the specified spatial attributes. The results of the study indicate that in total, 3 categories are emphasized, 5 categories in the 2nd priority, 3 categories are not generally approved by this community, but in some factors it is emphasized. Findings- In response to the research question of what the classification and perspective of the community of experts are on the architectural strategies of rural business spaces, there are 7 views in this regard: Requirements for multi-purpose spaces (second activity): separate, isolated, sanitary, and Indigenous (12.67%); Second activity in the form of multi-purpose buildings or increasing the area for the construction of a sales place in rural buildings (11.49%); The sales Place is equipped with isolation (10.07%); Sanitary and isolated interior architecture (cultivation space) (8.06%); Indigenous model of Health and isolation (7.85%); Reconstruction of old buildings by equipping, and separating and increasing the business area (7.68%)  and etc. Reseach limitation/implications- Interdisciplinary and lack of coherent studies and literature on Rural Business Architecture (R B A) and multi-purpose & hybrid building and architecpreneure (architecture + entrepreneurship). Originality/value– Research started with the hypothesis of multifunctionalization of production spaces, but ultimately concepts such as health & reducing the penetration of the second activity pest were given priority over multifunctioning & combining activities. There for the priority of health concepts & sales & second activity is the innovation of this research.

Purpose- The model of sustainable human development goes beyond sustainable development and has been adopted as the global development charter for the twenty-first century. Development should consider the needs of the current generation in addition to being sustainable. The impact of empowering members of society, particularly educated youth, can be significant. Skills-oriented and applied scientific training deals with aspects of human resource capabilities that are developed based on knowledge, skills, and attitudes. The implementation of applied scientific education in a way that is useful in the direction of economic development is critical. Assessing the need of society for a type of education that can be useful is important, but so is the method of providing that education.  Design/methodology/approach- One of the research's key questions is whether graduates of applied scientific education were successful in achieving their goals of economic development and job acquisition. The students at the Applied Science University are the focus of this research. The challenges of a lack of suitable businesses, as well as the existence of skill training centers that operate in the three sectors of agriculture, services, and industry, are the reasons for choosing this province. They can help the people. A questionnaire-based survey is the research method used in this study. Students from scientific research centers and theoretical foundations were asked to answer questions on a questionnaire designed to achieve the research objectives. Finding- According to the surveys conducted, only 3.24% believe that the current skill education system is adjusted and designed with the characteristics of the rural community, as well as improving skills and improving social life conditions, respectively 4.04 and 3.99% of the most important motivations for studying in applied scientific universities based on the results of the analysis were based on the information collected from supplementary questionnaires. In addition to that, the examination of the efficiency and performance of the skill training system in different dimensions (curriculum and content, facilities and equipment) shows that "attachment and sense of belonging", "strengthening of urban behavior" and "desire of young people to transform from village to city" are three It is a case where the respondents believe that applied science education contributed to their improvement.

Purpose- This study examined the effects of non-revenue water (NRW) on organisation running costs and customer satisfaction. The intention was to describe the NRW's effects on the MUWASA's performance as a case study. Specifically, it identified factors prompting non-revenue water; described the NRW effects on organisation running costs; and examined the level of customer satisfaction towards service provision.Design/methodology/approach- A purposive sampling technique was used to pick respondents for the household survey and key informant interview. The study included 100 respondents (70 connected customers and 30 employees of the authority). MUWASA serves 5 zones of the municipality; therefore, the study obtained 70 connected customers from the five zones of the authority. The household survey and the key informant interviews (KII) were the main data collection methods, the survey technique was used to collect data from 100 respondents and seven were involved in key informant interviews.  Descriptive and inferential statistics and content analysis were used in data analysis.Findings- The findings have indicated that NRW affects the water utility revenue collection, and organisation running costs, which jeopardizes customer satisfaction with the organizational service delivery. Originality/value- Based on the National Water Policy of 2002 which aims at achieving sustainable, effective, and efficient development and management of Water Supply and Sanitation one of its objectives is to create an enabling environment and appropriate incentives for the delivery of reliable, sustainable, and affordable water supply and sanitation services. Therefore, the findings of this study are a catalyst for the improvement of the set policy objectives and enhance interventions where necessary.