درخت حوزه‌های تخصصی

Tourism has a solid link with literature; on the one hand tourism needs a literary and spiritual spirit, the tangible heritage of literature, including the birthplace and burial of literature, literary museums and other places related to writers and literary works, is always one of the most important sources of attracting tourists.The purpose of this paper is to analyze and explain planning for the development of literary tourism in Fars province. The main question of this article is that what are the literary tourism potential and resources for attracting tourists in Fars province, and especially in Shiraz, and what are the cultural reasons for planning for the development of literary tourism in this province?In addition to the main question other sub-questions are also raised in this article including that what is literary tourism? And what’s relationship has with cultural tourism? The hypothesis of the article to answer the above questions is that literary tourism is an important part of cultural tourismthat in Iranexist great emphasis on expanding it and Fars province and especially Shiraz city due to the location of the tomb of Hafez and Saadi, Khwaju Kermani, Sibawayh and ... in it shall be looked in planning for tourism development as a pole of literary tourism. The results of this article show that First, the cultural approachis considered Ruling spiritOn Tourism Planning in Iran and literature is also a valuable part of Iranian culture and the city of Shiraz and Fars province are also prominent in this regard. Planning for development of literary tourism in Shirazneed to pay attention to these areas: 1- Development and promotion of literary tourism centered on Shiraz 2- Attention to the literary tourism infrastructure in Shiraz 3- Conducting the commemoration and commemoration of literary celebrities in Shiraz.4- Marketing of literary tourism tours with emphasis on Shiraz city, with the focus of faculty and students of Persian literature. 5- Conversion of places related to literary works of Shiraz to literary tourism. 6- Protection of literary heritage of Fars province and Shiraz city 7- Specialized organization of literary tourism centered on Shiraz. Given this introduction in this article will try using of library resources and scientific and research articles as well as analysis of tourism statistics in Fars province and Shiraz pay to analyze and explain the planning potential for the development of literary tourism in Fars province.

The aim of this research is to verify the effect of environmental regulations on environmental and economic performance through the establishment of a green supply chain with the mediating role of government support and private sector participation with a green innovation approach. The research is practical and descriptive in terms of objective and data selection. The statistical population of the study is experts and pundits available in the field of the supply chain in the industrial park of greater Tehran. 136 people were selected by the non-probabilistic sampling method. Research data are collected according to a standard questionnaire. All extracted data are analyzed using SmartPls statistical software with a variance-based structural equation approach. Statistical indicators such as Cronbach's alpha Composite Reliability, criterion validity and convergence validity of mean-variance, and Fornell and Larker divergence validity have been used to explain the validity of the published questionnaire. The results of the study show that environmental regulations affected the establishment of a green supply chain with the mediating role of government support and private and public partnerships 0.228 and 0.627, respectively, affecting environmental performance. The direct effect of establishing a green supply chain on economic performance in short-term and medium-long term performance were 0.769 and 0.653 respectively. The result of the study can be deployed in green supply chain management (GSCM) at manufacturing companies, especially are located in Tehran. Through the approach of environmental regulations, government support, and the participation of companies in the profitability of themselves, the growth rate can be observed in the economic performance of the country.