درخت حوزه‌های تخصصی

Nowadays, the tourism industry accounts for approximately 10% of the global GDP, while it only contributes 3% of the economy in Iran. Since the pressure of US sanctions increases day after day on the Iranian economy, the necessity of paying attention to this industry as a source of foreign currency is felt more than ever. The purpose of this research is to analyze the reviews of users of social commerce websites by using a combination of text mining and data mining techniques. For this purpose, the database of TripAdvisor website (TripAdvisor.com) was evaluated, and all profile information of users who commented on hotels in Iran was collected. These comments on all the content of the website, such as hotels, restaurants, and attractions, were then extracted and analyzed. The optimal number of clusters was considered four clusters by calculating the Davies-Bouldin index, namingly water therapy tourists, boutique hotels style and Iran urban tourists, travelholics and food tourists, business and health tourists. Every single cluster possesses unique attributes and features. Afterward, the association rules were further identified for each cluster according to the characteristics of each cluster and the information in the users' profiles. Finally, a solution is proposed to increase the participation of the users on the website, and targeted promotional plans are expressed in accordance with the well-known features of each cluster.

The production of counterfeit paper currencies has become cheaper because of the advancement in the printing technologies. The circulation of counterfeit currencies down the economy of a country. By leveraging this, there is a mandate to develop an intelligent technique for the detection and classification of counterfeit currencies. The intelligent techniques play a major role in the field of Human Computer Interaction (HCI) too. This paper deals with the detection of counterfeit Indian currencies. The proposed method feature extraction is based on the characteristics of Indian paper currencies. The first order and second order statistical features are extracted initially from the input. The effective feature vectors are given to the SVM classifier unit for classification. The proposed method produced classification accuracy of 95.8%. The experimental results are compared with state-of-the methods and produced reliable results.

LoRaWAN is one of the new and updated standards for IoT applications. However, the expected high density of peripheral devices for each gateway, and the absence of an operative synchronization mechanism between the gateway and peripherals, all of which challenges the networks scalability. In this paper, we propose to normalize the communication of LoRaWAN networks using a Reservation-ALOHA (R-ALOHA) instead of the standard ALOHA approach used by LoRa. The implementation is a library package placed on top of the standard LoRaWAN; thus, no modification in pre-existing LoRaWAN structure and libraries is required. Our proposed approach is based on a distributed synchronization service that is suitable for low-cost IoT end-nodes. R-ALOHA LoRaWAN gives better performance in comparison with the previous models; Pure-ALOHA LoRaWAN, Slotted-ALOHA LoRaWAN, and TDMA LoRaWAN. It significantly improves the performance of network regarding the probability of collision, the maximum throughput, and the maximum duty cycle.

In the theory of traffic flows the main characteristics are: intensity, speed, and density.  They make it possible to use hydrodynamic models. In connection with the development of modern highways and road networks, traffic flows behavior is becoming more and more complex and diverse. In particular, the B.Kerner studies have shown that the laminar solution of hydrodynamic models is poorly correlated with experimental data. Our research team is developing tools for intelligent monitoring of traffic flows on fragments of the road network with different geometries.  The paper presents a project of a client-server system, which allows obtaining, in real-time, information regarding the basic characteristics of traffic flows at the junction of any configuration using mobile devices. The automation of obtaining characteristics is based on the application of image recognition algorithms (virtual detection method).

A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to the logo of a brand during decision-making was studied. To analyze the effects of the popularity of a brand on consumers’ decision-making, visual attention of 53 undergraduate students was studied. The brands were selected from two categories of beverages: soft drinks and non-alcoholic beers. Prior to the test, the participants had declared their favorite categories. The results showed that 75% of the participants selected a popular brand of their unfavorite categories. On the other hand, the difference of fixation duration between logos of popular and unknown brands did not directly relate to the choices of the participants. Therefore, these results did not correspond with the AIDA model. Additionally, cognitive processing toward the unknown brands’ logos was more than the popular brands’ logos. Moreover, the consumers who changed their decision were subjected to more cognitive processing compared to the consumers who insisted on their selection. In contrast to the AIDA model which implies that decision-making is triggered by attention, the present study indicated that decision making can also be influenced by the popularity of the brand. This can be due to optimization of the working memory usage by the brain. Finally, these results could be helpful in creating a new brand. According to the AIDA model, the more attractive logo and package of the brand, the more chance for being selected by the customers. However, our findings emphasize the importance of the popularity of the brand.

The new paradigm of good governance has an emphasis on international transparency, and this in this study takes into account the actual impacts of organizational intelligence in policymaker organizations. This study primarily aims to design an intelligent model of transparent governance in policymaker organizations with the approach of good governance. The study is a fundamental research in terms of objectives. In the qualitative section, data collection was done through Delphi interview questions, and the statistical population was senior managers, specialists, and policymakers with targeted sampling. In the quantitative part, the population was mid-level managers and organizational intelligence experts. The random sampling method was via the Cochran formula, and 432 individuals were selected. Data gathering tools were interviews and researcher-made survey questionnaires. The content and face validity and Cronbach alpha reliability were employed. The data were analyzed by descriptive and inferential statistics, including factor analysis, regression, and structural equations. Model fit and Friedman test were employed. The findings indicated three dimensions in the proposed model design, including transparency, knowledge creation, and knowledge translation, along with six components, five subcomponents, and 23 indicators. The results suggested that there is a relatively strong and appropriate relationship between organizational intelligence and organizational transparency. Furthermore, sense-making had the highest correlation with organizational transparency. Also, the strongest predictor was the sense-making variable.

Corona Virus (COVID-19) is a major problem among people, and it causes suffering worldwide. Yet, the traditional prediction models are not yet suitably efficient in catching the fundamental expertise as they cannot visualize the difficulty in the health's representation problem areas. This paper states prediction mechanism that uses a model of deep learning called Long Short-Term Memory (LSTM). We have carried this model out on corona virus dataset that obtained from the records of infections, deaths, and recovery cases across the world. Furthermore, producing a dataset which includes features of geographic regions (temperature and humidity) that have experienced severe virus outbreaks, risk factors, spatio-temporal analysis, and social behavior of people, a predictive model can be developed for areas where the virus is likely to spread. However, the outcomes of this study are justifiable to alert the authorities and the people to take precautions.

Handwriting Analysis has been used for a very long time to analyze an individual’s suitability for a job, and is in recent times, gaining popularity as a valid means of a person’s evaluation. Extensive Research has been done in the field of determining the Personality Traits of a person through handwriting. We intend to analyze an individual’s personality by breaking it down into the Big Five Personality Traits using their handwriting samples. We present a dataset that links personality traits to the handwriting features. We then propose our algorithm - consisting of one ANN based model and PersonaNet, a CNN based model. The paper evaluates our algorithm’s performance with baseline machine learning models on our dataset. Testing our novel architecture on this dataset, we compare our algorithm based on various metrics, and show that our novel algorithm performs better than the baseline Machine Learning models.