درخت حوزه‌های تخصصی

The development of information and communication technologies changes how many industries and services operate. Those changes are also concerning all sectors of the travel industry, although some more than others.  Mobile access to the internet allows consumers to purchase through transaction-based applications such as e-ticketing, QR-code services, Bitcoin, E-wallet, and using a third party like PayPal.  E-Wallet is predicted to be one of the future's most successful payment modes but has achieved limited acceptance in developed countries to date. Similarly, this service is considered new in Malaysia.  Utilizing Davis' Technology Acceptance Model, this study examines the factors contributing to E-Wallet's adoption among the millennial tourist in Kuala Lumpur.  Using the self-administrated questionnaires, data from 100 respondents were collected and analyzed using SPSS.  The finding revealed that perceived ease of use of E-Wallet among millennial tourists proved to be the most substantial cause besides the significant positive relationships found from other variables such as perceived usefulness and social influence in the context of millennium tourists.  However, perceived credibility was found not related to the adoption of E-Wallet.  These findings have important theoretical and practical implications, particularly for the development and marketing of E-Wallet service, which will support the long‐term success of mobile commerce.

This study focuses on the consumer experience of telecommunications service quality in Malaysia. Malaysia's penetration rate has gone over 100 percent, meaning that each person in Malaysia has at least one account registered with the telecommunications provider. Telecommunications industry competition is becoming fierce as there is a limited market available to share among the industry players. This study used a quantitative approach, using a questionnaire to collect data through random sampling. One hundred and fifty available respondents received, using SEM-PLS analysis. Results indicate that customers are more concerned with service quality and trust than brand image and price. Brand image and price did not impact consumer loyalty. One of the critical factors is that the facilities and packages provided are approximately the same price ranges for almost similar coverage areas. The service provider will use the outcome for their ongoing long-term plan.

Digital Transformation has not been foreign to people in emerging economic growth, especially SME entrepreneurs in developing countries such as Malaysia. Digital transformation adoption is a way for an enterprise to improve the use of technology in a better way. But as the digital revolution has been evolving, there are still a few entrepreneurs who neglect it. The purpose of the present study is to investigate the factors affecting the adoption which is (competitive pressure, technology advancement, cost minimization, and environmental influence) on digital transformation adoption among SMEs in Malaysia. The relationship also consists of a moderating effect which is environment shock (pandemic covid-19) between the independent variable and dependent variable. The study also provides some knowledge for a deeper understanding of digital transformation and a guide to all SME entrepreneurs and others.

The Internet of things has become an interesting area of research in the last few years due to its ability to make human life simple and easier. Quality of Services (QoS) has gained a lot of importance due to the increasing popularity of the technology. QoS metrics help the IoT users to understand and express their requirements for the selection of services provided by IoT. Researchers in this field have come up with different types of architectures to provide a better view and define all the functions of the technology. In this paper, we have defined a few of the architectures and QoS metrics related to these architectures.

Learning effective segment depictions and resemblance measures are fundamental to the recuperation execution of a substance based picture recuperation (CBIR) structure. Regardless of wide research tries for a significant long time, it stays one of the most testing open gives that broadly impedes the achievements of real-world CBIR structures. The key test has been credited to the extraordinary "semantic hole" subject that happens between low-level photo pixels got by technologies and raised close semantic thoughts saw by a human. Among various techniques, AI has been successfully analyzed as a possible course to interface the semantic gap in the whole deal. Impelled by late triumphs of significant learning techniques for PC vision and various applications, in this paper, we try to address an open issue: if significant learning is a longing for spreading over the semantic gap in CBIR and how much updates in CBIR endeavors can be cultivated by exploring the front line significant learning methodology for learning feature depictions and likeness measures. Specifically, we explore a structure of significant learning with application to CBIR assignments with a wide game plan of definite examinations by investigating front line significant learning methodologies for CBIR endeavors under moved settings. From our exploratory examinations, we find some encouraging results and compress some huge bits of information for upcoming research.

The article considers the main aspects of using the tools of the system organization of logistics flow management in the field of tourism, in terms of digitalization of logistics services. The research is based on experience in the transformation of the tourist product, it is perception by consumers, modern technologies, digital channels and logistics tools. The analysis showed that the organization of tourism based on a systematic approach, when service providers, tour operators, travel agencies and end users are elements of a single information system. The essential features of tourism logistics considered, basic tactics and tools related to the concept of digital logistics service. It established that digital tools of logistics services implemented with the identification of the main tourist services: food, accommodation, transportation, sightseeing, shopping, recreation and entertainment, education, management and research.

The purpose of this study is theoretical and methodological substantiation, deepening of the conceptual provisions and development of the scientific and practical recommendations on the formation of mechanisms for crime prevention in the border regions of the southern of Ukraine. The relevance of this study is due to the need to solve the problem crime by introducing precautionary measures in the border regions of the southern of Ukraine (Bondarenko et al., 2021).The study proved the direct dependence of the level and intensity of crime on the proximity of areas to areas of significant social and criminological tension, to areas of instability and armed conflict, which contributes to the militarization of the population and increasing psychological preparedness for conflict and its antisocial methods (Iatsyshyn et al., 2020). It is established that in the border regions of the south of Ukraine the growth of criminal crime for the studied period significantly exceeds the data for Ukraine. The threats to irredentism and separatism, international terrorism, organized crime of a transnational global scale are real for the southern regions of Ukraine: economic smuggling, smuggling of weapons, ammunition and means of terror, drug trafficking, unregulated migration, trafficking in human beings and their organs. Priorities for Ukraine have been set task of crime prevention: introduction of the newest technologies of protection of a law and order, attraction of scientific and industrial potential of regions, establishment of coordination and interaction between subjects of maintenance of frontier safety at all levels (frontier, national, interstate and international) and cross-border interaction with the international organizations of fight against organized crime. Based on international experience, crime prevention measures in the border regions of southern Ukraine are proposed in the following areas: general social precautionary measures; special criminological precautions;international cooperation in the development of cross-border cooperation;introduction of automated security systems and crime prevention; informational and educational activities of formationlegal culture among the population and the public

The main goal of the given research is to conduct cross-cultural analysis of financial support mechanisms in Europe in order to develop practical recommendations, focused on SME recovery, for emerging markets, in particular Ukraine. The article examines the main effects of pandemic on economy, focusing on business disruption, in particular SME. The financial flows as a response on anti-pandemic prevention measures were analyzed all over the world through digital tools, namely BI, as well as differentiation of support measures. The general fall in the main macroeconomic indicators was indicated for European countries and the deep analysis of financial support mechanisms provided by states was conducted. Taking into account research results, it was revealed that complex policy mechanisms were developed mainly by advanced economies while emerging markets, in particular Ukraine, do not have the effective mechanisms aimed at eliminating negative effects of pandemic. So, on the basis of conducted analysis the practical recommendations for emerging markets, in particular Ukraine, were developed using relevant European experience

Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public libraries crucial awareness on online marketing to market their various services, raise awareness and create a community according to each social media platform being used . This study focuses on helping public libraries in Saudi Arabia that lack the true understanding on how to implement social media as a part of their marketing plan, use social media features to create an online community and connect with their patrons to comprehend the basic marketing tools used online, and the benefits of public libraries online social presence and review previous public library marketing  implementations and methods through social media and social networking sites in building a community. Using a content analysis methodology, we reviewed the definition of marketing, marketing tools, social networking sites and previous library methods implemented on social media and the benefits of creating an online presence for libraries. We also highlighted the limitations facing libraries and an efficient method of social media engagement analysis. This study’s results indicate that public libraries in Saudi Arabia can enhance their online presence on social networking sites by implementing the correct content marketing method for each social media platform and the importance of training public library staff on the usage of social media to satisfy customer needs and therefore build a connection with patrons online which further more builds a community. organization, representation, realization and protection of interests and rights of citizens

The purpose of this study is to explore and determinants the risk management and prevention in credit card business of Malaysian commercial banks. There were five factors derived through the literature and experimental investigation that are affecting the banks due to credit card which are External Fraud Risk, Internal Operational Risk, Credit Risk of Cardholders, Science and Technology and Intermediary Agency Trades Risk. Hence, 250 respondents participated in this study from state of Selangor and Federal Capital Kuala Lumpur. The data was collected and analyzed by SPPS software and it was concluded that that External fraud risk, Internal operational risk, Credit risk of Cardholder, Science and technology are positively correlated with the Credit card business risks of commercial Banks in Malaysia. These papers have highlighted suggestion for future research to develop this study further by considering the data derived from this study by using Delphi Technique

In today’s era when a substitute for almost every product is readily available, acceptance and adoption of a new product in a market requires substantial amount of promotion. Here we formulate and analyze policies for promoting sales of a product in a market through optimal control theory problems. The market is partitioned into various segments depending upon multifarious demands of customers and promotion of the product is done segment-wise. The aim is to maximize the profits keeping in mind the demand requirements and the available budget for promotion. In order to provide a realistic model, the total available budget is taken to be imprecise. The optimal control model with fuzzy parameter is converted into crisp form using necessity and possibility constraints, and thereafter solved by using Pontryagin Maximum principle. To illustrate this technique, a numerical example is also considered by discretizing the model. The analysis also gives a deep insight of how the promotional effort should be planned by the decision makers keeping in mind the financial constrains without hindering the promotional effort at the end of the planning period. This paper mirrors the real time situation that could be faced by any industry, including that of software development, where budgets may have variable components and promotion of products may vary according to different regions and markets. The experimental data reveals that profitability can still be maximized if real-life constraints are applied in promotional planning by any industry.

Like almost all the world countries, Algeria is experiencing an exceptional state characterized by a real epidemic of Coronavirus (covid19), which has prompted all institutions (establishments, businesses, businesses, and people) precautions to curb the risks of this pandemic. To this end, the higher education sector has called on the entire university teacher and student community to turn to e-learning to ensure continuity of courses and TD. Our paper is in line with this, with a fundamental objective to analyze university teachers' behavior concerning new information and communication technologies during the health crisis of covid-19. Thus, to shed light on the main handicaps related to online learning in Algeria.

Considering the organizations’ increasing use of social media, many studies are being conducted in this area. Researchers are faced with a variety of research strategies depending on the nature of the research problem and data. If the right research strategy is not employed, the researcher will lose focus, and the time and effort spent will not necessarily serve the research objectives. When choosing a research strategy, the organization’s characteristics should be taken into consideration; otherwise, it may lead to confounding interpretations of the findings. In this regard, the present study aims to introduce an appropriate research strategy for each maturity stage of the organization under study. To this end, using systematic mapping methodology, about 256 articles published within 2011- 2021 were investigated, and the relationship between the types of research strategy used and the different stages of an organization’s maturity in using social media was reported. Specifically, by synthesizing the social sciences research methodology framework and the social media stage of the growth model, a mapping was developed between the research strategies and maturity stages. Based on this mapping, it is expected that the appropriate strategy for research at the first maturity stage is exploratory, and for the second and third stages are observational and descriptive, respectively. When the organization moves to the fourth and fifth levels, archival and causal strategies are recommended for research. Using the results of this research, researchers will be able to identify the right research strategy for the maturity stage of the organization under study and develop the appropriate research design accordingly.