درخت حوزه‌های تخصصی

Purpose: The purpose of this research was to provide a model for choosing the best content for the activity of service guilds.Method: In inferential statistics, the K-S test is used for the normality of research hypotheses. For this purpose, Pearson's correlation coefficient and linear regression tests have been used through SPSS 21 software, and the best content generated using genetic algorithms and forbidden search were introduced.Findings: Analysis of research and implementation results with two collective intelligence algorithms shows that Instagram has a positive and significant effect on all four dimensions and thus leads to the success of the service classes that have used Instagram.Conclusion: In this article, a combination model of genetic algorithm and forbidden search algorithm was chosen for users so that the best content, which of course does not contain malicious ads and cookies, etc., is introduced for the continuation of the service industry.

Modeling the implementation of organizational ambidexterity as an organizational ability in alignment and efficiency in response to market demands and simultaneously adapting to environmental changes through innovation and discovery of new solutions can help improve the performance of the aforementioned organizations. The purpose of this research is to design a two-level organizational model in the branches of the Tejarat Bank of Isfahan province to identify the important indicators. in current research, the research method is a descriptive survey, and researcher-made questionnaires were designed based on the Fuzzy Dimetal method and the fuzzy network analysis process, these indicators have been prioritized by 36 senior employees of Isfahan Tejarat Bank using the combined technique of Fuzzy Dimetal and fuzzy network analysis process. based on the output of the above table, it indicates that the index of organizational managerial competence and loose relations, and finally attraction and employment were introduced as the most effective positive and negative indicators. the indicators of human resources of the organizational ambidexterity model, which mainly refers to the organizational and individual culture, indicate the influential role of the internals of individuals and organizations in the implementation of a new concept. In the strategic indicators, the existence of a flexible structure for the implementation of ambidexterity has been emphasized. From the aspect of social capital, the significant point is the high priority of the index of revision of social processes and components in the total indicators of ambidexterity in the organization. This means that in the initial stages of the implementation of dualism, it is necessary to review the processes and equipment to discover exploitation and exploration opportunities, plan to follow up on these opportunities at the same time, and formulate a model of ambidexterity in different parts of the bank.

This research studied the Damavand mountain as a unique geological phenomenon in Amol County, Mazandaran Province with a special view on its role in sustainable tourism development. The methodological process was based on: the inventory and preliminary selection of geosite, a semi-quantitative geosite assessment, and the application of the strengths, weaknesses, opportunities, and threats (SWOT) matrix to establish geotourism development strategies within a sustainability framework. Based on studies done, Damavand mountain is a real geosite with high geo-touristic potential which include: water fall, hot spring, glacier,volcanic crater which are a geological heritage with outstanding scientific, cultural, touristic ,industrial,and educational values. According to the results of the IELIG method in this study, the geosite of Damavand has ‘very high’ interest values considering their scientific, academic, and tourist interests and has the necessary conditions for geotourism development. The SWOT analysis reveals that travel itineraries that combine cultural heritage elements and geosites could offer a real alternative for the region’s sustainable development through geotourism.

Eco-friendly product usage is a defining trend in consumer purchase intentions during this decade. Younger, tech-savvy consumers are often more sensitive to environmental concerns when purchasing products due to the abundance of information available on social media platforms. In the food and beverage industry, this trend has led many younger consumers to prefer purchasing eco-friendly, sustainable cutlery for food and beverage consumption. With online social commerce platforms selling eco-friendly utensils readily available, a larger group of consumers, primarily young adults, seem to purchase these products impulsively due to various factors. The four independent variables proposed in this study that seem to influence the online impulse buying behavior of young adults toward these eco-friendly products are fear, serendipity, electronic word of mouth (eWOM), and website quality. Convenience sampling was utilized to gain a greater understanding of the targeted consumer group, using a 5-item Likert scale to collect data from respondents. The validity and reliability of the questionnaire items were further confirmed using statistical methods, namely average variance extracted (AVE), composite reliability (CR), and Cronbach’s alpha. The hypotheses were tested using AMOS software (version 24) through confirmatory factor analysis (CFA) to tabulate the results. Based on the study conducted, it is concluded that fear and eWOM do influence the online impulse buying of eco-friendly food utensils among young adults in Kuala Lumpur. It is further suggested that elements such as fear and eWOM play a significant role in online impulse purchases of eco-friendly utensils, as young adults rely heavily on social media marketing. This reliance contributes to these consumers’ growing concern for their future, prompting them to be more environmentally conscious.