درخت حوزه‌های تخصصی

Purpose: In this research, the influencing factors on the behavior of human resources in the marketing department and human resource management policies and their relationship with the strategies of this department have been examined in order to identify the factors that are related to the superior performance of this department. Methodology: The data collection tool was semi-structured interviews were conducted using a combination of purposive (judgmental and quota) and theoretical sampling. In this regard, there were 36 elites in the statistical population of this research. Data analysis was done in three stages open coding, axial coding, and selective coding, and based on that, a qualitative research model was presented. Findings: The results of the research led to the extraction of 669 open codes, 160 concepts and 40 categories in the form of a paradigm model include the central category (strategic management of human resources in marketing, culture, improvement and correction, coherent and aligned systems), causal conditions (control of destructive effects), strategies (job satisfaction, commitment, trust, perceived organizational support, motivation, justice, reward, employee participation, loyalty, empowerment, empowerment, green insight into human resources and marketing), the prevailing context (demographic characteristics, psychological characteristics, organizational structure, strategy, organizational culture and supply, technology in use). Conclusion: finally outcomes (superior performance, organizational citizenship behavior, key work behaviors and production axis, the effects of human resource strategies, environmental thinking and green performance) were presented.

Purpose: The integration of visual and verbal modes in educational materials, particularly in school textbooks, plays a chief role in enhancing the learning experience. Thus, the present study aimed to analyze the intersemiotic complementarity of verbal and visual modes in three English school textbooks from two countries with different policies toward English education at public schools, Iran and Malaysia. Methodology: Employing a qualitative descriptive approach, this study analyzes the intersemiotic complementarity within English school textbooks used in the first grade of high school in Iran and Malaysia, focusing on three selected textbooks: Prospect 1 (Iran), Form 1 (Malaysia), and Pulse 2 (Malaysia). The analysis was guided by Royce's (1998) framework for intersemiotic complementarity, with a particular emphasis on the ideational metafunction. This involved examining the coherence between visual representations (images) and textual content (dialogues) to assess how these elements complement each other in conveying educational content and facilitating learning. Findings: The analysis revealed a marked disparity in the integration of visual and verbal modes between the textbooks from the two countries. Iranian textbooks, specifically Prospect 1, demonstrated a significant disconnect between images and text, often leading to confusion and potentially hindering students' learning. In contrast, the Malaysian textbooks (Form 1 and Pulse 2) exhibited a high level of intersemiotic complementarity, with images effectively supporting and enhancing the textual content, thereby facilitating a more cohesive and comprehensible learning experience for students. Conclusion: The study demonstrates the importance of cohesive integration of visual and verbal elements in textbooks to support effective learning, highlighting the need for strategic multimodal design in educational materials. By ensuring a cohesive integration of visual and verbal elements, textbooks can become more effective tools in enhancing comprehension and improving learning outcomes. This research contributes to the growing discourse on multimodal education, suggesting pathways for future investigations into the optimization of textbook design for enhanced educational impact.