درخت حوزه‌های تخصصی

The purpose of this study is to design and explain the model of online advertising with an image-based marketing approach. In this regard, while reviewing the concepts of online advertising, image-based marketing (GIF marketing) and tourism using confirmatory factor analysis and structural equation modeling, we designed and explained the online advertising model with the gif marketing approach in oil and gas’s Industrial tourism hubs of Iran. The research strategy includes a combined qualitative study of content analysis, granded theory and delphi analysis and quantitative study in survey. The study population in the qualitative part includes experts in the field of advertising focusing on the tourism industry and in the quantitative part all tourists are in the oil and gas’s Industrial tourism hubs of Iran. Normal test and confirmatory factor analysis and structural equation modeling test were used to confirm the components and model. The results showed that the components (causal factors, contexts and outputs) of online advertising model with GIF marketing approach in oil and gas’s Industrial tourism hubs are in order of priority. In order to conduct open interviews and coding, 62 indicators were finally extracted. The results of model validation and model overall fit index (GOF), which has a value of 0.794, showed that the overall fit of the model is desirable and as a result, the overall model is valid and approved. Also, in Q2 index, positive numbers showed more than 0.35, which showed the high predictive power of the model.

Performance management is a systematic approach that helps to improve the organization's performance through the processes of setting strategic goals, measuring, collecting, and analyzing data, reviewing performance data reports, and applying its results. An evaluation and monitoring system in the form of performance management At the macro level, which monitors the upstream documents, development plans, etc. in the form of one-year or even fewer time schedules, and provides the necessary feedback to pave the way to achieve the vision at different structural and management levels, one of the necessities which is currently the main question of the research entitled "Which is the appropriate model for managing the performance of managers?". To achieve this goal, the factors were identified using a qualitative and quantitative combined approach. In the qualitative phase of the Systematic literature method (SLR) and Delphi technique. The articles and documents selected in the systematic literature method (SLR) were evaluated in terms of quality through the CASP method. Based on the findings, 6 factors were identified as effective factors on performance. Managers were identified as external organizational factors - internal organizational factors - individual factors - input elements - performance management processes - results. Each of these factors has been used separately or in combination in various articles and research.