درخت حوزه‌های تخصصی

Today's world has been built on the basis of competition and uncertainty, thus the role of facilitators, such as technology and information technology is undeniable. In this research developed Technology Acceptance Model to identify and prioritizing the factors affecting was used on formation of decision and behavior of customers in adoption of Internet banking of Post Bank. The statistical population consisted of all consumers of Post Bank in Tehran. Total of 400 questionnaires was distributed among community members; ultimately 384 usable questionnaires were coded and were entered into SPSS and LISREL software up to use the analysis of data. Results of factor analysis indicated proper fitting of the model and compliance of extracted factors with designed questions and explained variables in the model of the research. At the inferential statistics level also the results of using single sample T-test and ANOVA Friedman tests often were confirmed research hypotheses. Furthermore were showed the ease of application variable has the most influence on Internet banking adoption and next variables had been in order being applied, the security of private information, being pleasure existence of appropriate hardware and familiarity with Internet banking.

The aim of the present study is to Surveying the Impact of New Information Technologies on Improving Customer Relation Management considering Organizational Innovation as intervening variable (Case study: Bank Mellat of West Azerbaijan). The study is applied and descriptive in nature. All of the employee in Bank Mellat of West Azerbaijan branches were candidiate to participate in the study but using Cochran formula and stratified random sampling method, the sample size was determined as 236. To collect the data standard questionnaire were used. Using Cronbach alpha coefficient, the reliability was calculated as 0.902 which shows the good reliability. For statistical analysis purpose, SPSS and Smart Pls softwares were used. The results indicated that New Information Technologies Effected on Improving Customer Relation Management considering Organizational Innovation as intervening variable.

The problem which has been the focus of city constructors and architectures since the beginning of citizenship life is the issue of the nature of environmental quality. This study, with a review of explaining paradigms of environmental quality and by reliance on basic works, has assumed the question of nature of environmental quality an interdisciplinary concept (civic construction, sociology, psychology) and is in seek of explaining perceptive quality factors from citizens' perspective. Since the nature of this study is multidimensional and understanding of its different aspects and answering of its relevant questions bounds researcher both to test present theories and to understand mental world of his or her subjects, therefore, synthetic approach has been applied for methodology of it. It should be mentioned that Delphi method has been applied so as to obtain different indices and factors of the study. To determine the unit of sampling, multiple-stage clustering sampling method has been used in a way that between 22 regions of Tehran municipality, based on their development, first 6 regions were selected and in the next stage all the local states of those 6 regions were listed and then six local states were randomly selected. Size of the sample of this study is 200 persons. The results show that most of the perceptive factors derived from qualitative section of the research conform to factors derived from quantitative section and questionnaire. In other words factors derived from qualitative section are the same as those derived from quantitative factors. The significant point to notice in this section is that some of the derived factors from this section couldn’t be categorized by previous theories but rather they belong to the research community of this study (i.e. local states of Tehran). Thus we can state that the total perceptive criteria of environmental quality of these local states are as follows: legibility, place atmosphere, permeability, peace, tranquility, liveliness, sensational rapture, time sense, civil justice, security, human standard, sociability.