درخت حوزه‌های تخصصی

Brands are considered one of the most valuable intangible assets. Branding is the idea of creating a unique feature to differentiate and is one of the essential components in tourism programs and the important tools for urban tourism development in different aspects of economic, social, cultural, environmental and physical. In this study, it is tried to investigate the impact of the global brand on the development of the tourism economy of the Damghan city. LESREL software had been used for this purpose . The research method was descriptive - analytic and of application type. In this study, data collection was done through SPSS and questionnaire distribution and library studies. The results of analysis of an agent for investigation of features (awareness, loyalty, image, perceived quality) on particular value of the pistachio brand in Damghan city indicated that the collected data were well supported the pattern and the overall indicators showed proper adequacy of the pattern by the data .Also after reviewing the second - order factorial analysis, it was found that all the factorial loads were meaningful and support the indicators and variables well. The investigations outcome of the impact rate of pistachio global brand on the development of tourism economy using T- test, showed that the acquired average is more than mean 3, and acquired meaningful level 0.000at level of 0.95 Indicated the high impact of pistachio particular brand on tourism economic development in Damghan city. Studying the results of direct and indirect effects of the global brand of pistachio in urban tourism development in economical dimensions using Path analysis test, showed that due to the acquired Betas, it is indicator of direct impact of global brand of pistachio on development of tourism industry in Damghan city.

Pak-Iran relations are of great importance for both states. There have been some stumbling blocks in bilateral relations: India-Iran ties, Sectarianism, Jundullah, and the Taliban are all factors that have harmed relations in the post-9/11 era. However, the changing regional dynamics provide for opportunities following the U.S. withdrawal from Afghanistan. This research looks into the factors that did not allow the relationship to grow altogether despite the existing potential in the post-9/11 period. The growing India-Iran ties, their North-South Transport Corridor, and the Indian plan to include Chabahar in it are causing concern in Islamabad. This mistrust needs to be bridged to augment cooperation. Moreover, the U.S. withdrawal from Afghanistan and the China-Iran comprehensive cooperation agreement are good developments for both Pakistan and Iran to turn the relationship into a closer partnership. The changing dynamics in the region provide opportunities for both the states to adopt.