درخت حوزه‌های تخصصی

Purpose- the present study was conducted with the aim of evaluating and measuring the realization of creative village indicators in Nair County, to provide grounds for creative class of rural community, audience and consumers of creative products outside the village environment by relying on ecological lifestyle processes. Design/methodology/approach- the present theoretical study is conducted with applied purposes using the descriptive-analytical method. The statistical population of the study is 33 villages in Nair County with more than 50 households, having a total of 2937 households. The sample size was estimated to be 340 people based on Cochran's formula. Distribution of the number of samples in the villages is determined in ratio with their population. In order to examine the subject in six dimensions of flexibility, innovation, promotion, risk taking, leadership and participation, 43 indexers were used in a combined manner, based on the studies of other researchers. The face validity of the questionnaire was confirmed by the panel of experts and specialists in this field and the reliability coefficient was calculated for the questionnaire at 0.723. Also, the opinions of 30 experts and specialists were used to give weight to indicators and indexers of the creative village through Swara weighting technique during two stages. The results show that, the average indices of creative village are not in a favorable situation. Findings- the results of single sample t-test indicated that, the total average of the creative village indicator was 2.993 and rural creativity in the study area is at a weak level and is vulnerable. The results of CODAS technique from the leveling of 33 villages showed that, 2 villages are at the optimal level and 17 villages are at the weak level. Among them, the villages of Golestan and Saqqechi were in the highest level and the villages of Qare Tape and Meymand were in the lowest level of creativity. Originality/value- In the present study, the rural creativity was examined from the viewpoints of both local community and experts using various techniques. And through several referring to experts and specialists, the importance of each index and their prioritization were checked and their accuracy was ensured. Also, most of the conducted studies have examined rural creativity in the field of tourism, while the present study has investigated rural creativity and its realization in general and in all fields.

An important and less considered category such as the sociological characteristics, especially the individualistic tendencies of the tourist host society has a significant role in the view and satisfaction of tourists. Therefore, various aspects of individualism should be considered in analyzing and explaining the potential of the tourism host society. In this study, an attempt has been made to recognize the sociological effects of tourism on the citizens of Tehran by emphasizing individualistic tendencies from the perspective of residents and officials and to evaluate and analyze the opinions of tourists and tourism experts about the impact of these tendencies on tourism. The research method in this type of research is analytical, descriptive and survey, which is proportional to the type of data, non-parametric statistical tests are used to analyze the data. From the perspective of residents, officials and tourists, the research findings indicate that personal norms such as situational factors, attitudes of people in the tourism host community affect the satisfaction of tourists, as well as selfish orientations are inversely affected.