ترتیب بر اساس: جدیدترینپربازدیدترین
فیلترهای جستجو: فیلتری انتخاب نشده است.
نمایش ۱۴۱ تا ۱۶۰ مورد از کل ۲٬۸۶۶ مورد.
۱۴۱.

The Pandemic Benefits Reaped by Online Teaching Platforms: A Case study of Whitehat Junior(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: pandemic Online Education teaching Platforms parents Perspectiv COVID -19

حوزه‌های تخصصی:
تعداد بازدید : ۱۵۵ تعداد دانلود : ۱۴۳
Pandemic has brought all together a new environment of working and compelled all the off line educational institutions to become online educational platforms and strengthen their online resources. We need to understand online platforms as universities, institutes, schools, colleges or any educational institute which are working online and providing degrees, certificates, diplomas for several courses and programs. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teachers perspective. Literature review has showed the gap in exploring the turnaround strategies inspired by the parent’s perspective for online education especially with respect to young children (Age group 8 to 12 years). Apart from literature review and analysis of secondary data from websites and search engines, qualitative research was undertaken to know about parent’s views in general about the online platforms and particularly about WHJ (White Hat Junior). The focused group discussion and the indepth interviews revealed very useful information with regard to Online educational platforms and especially WHJ in relation to Covid -19 times. Findings relate to awareness, acceptability, perception change, costs, safety issues, etc. It has brought out elaborately in this case based research, how parents expectation may impact the turnaround strategies of their wards’ online educational platforms. In different researches related to online education and Covid -19, investigations addressed student’s perspective or teacher’s perspective.
۱۴۲.

Online Education as a New Normal: Are We Ready for this New Teaching and Learning Mode?(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Covid-19 pandemic Online education Teaching and Learning Outcome Graduate Quality

حوزه‌های تخصصی:
تعداد بازدید : ۲۲۸ تعداد دانلود : ۱۸۸
The spread of COVID-19 pandemic starting in late 2019 has changed the way we conduct our teaching and learning activities especially in Higher Education Institutions (HEIs). Since March 2020, classes have been conducted via online platforms. As a consequence, students missed the campus life, teamwork has been given less emphasis, fieldwork, industry visits and community service have been put aside, and most importantly the achievement of the learning outcomes towards a certain extent has been compromised. The implications of these changes need to be highly considered as they might affect the quality of graduates. This paper intends to discuss the impact of COVID-19 pandemic on the education system and highlight some potential solutions that can be considered by the academics and the top management of HEIs to address the negative repercussions of the current practices. Some research implications are also highlighted in the paper.
۱۴۳.

بررسی نقش مدیریت ارتباط با مشتری در رابطه بین مدیریت دانش مشتری و توسعه محصول جدید (نمونه پژوهش: شرکتهای صنعتی فعال در بخش پلاستیک)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: توسعه محصول جدید دانش مشتری مدیریت ارتباط با مشتری مدیریت دانش مشتری

حوزه‌های تخصصی:
تعداد بازدید : ۱۸۲ تعداد دانلود : ۱۸۸
در این پژوهش تلاش شده است تا تاثیر مدیریت ارتباط با مشتری (CRM) در رابطه بین مدیریت دانش مشتری (CKM) و توسعه محصول جدید (NPD) بررسی شود. این پژوهش از نظر هدف کاربردی و از نظر ماهیت توصیفی-پیمایشی است. جامعه آماری پژوهش شرکت های فعال استان خوزستان و آذربایجان غربی می باشد که از بین آن ها 169 شرکت به عنوان نمونه انتخاب شده اند. ابزار جمع آوری داده ها پرسشنامه استاندارد بوده است. در پرسشنامه مورد استفاده ابعاد متغیر مدیریت دانش مشتری شامل دانش درباره مشتری، از مشتری، و برای مشتری به ترتیب بر اساس مقیاس های بوچنوسکا (2011)، موسی خانی، حقیقت و ترک زاده (2012)، و شامی زنجانی و نجف لو (2011) سنجیده شده است. ابعاد متغیر مدیریت ارتباط با مشتری نیز شامل اطلاعات، ارزش، و ارتباطات چندکاناله به ترتیب بر اساس مقیاس های کوهلی و جاورسکی (1990)، جارویس، و همکاران (2003)، و جیندال، و همکاران (2007) سنجیده شده است. همچنین متغیر محصول جدید بر اساس مقیاس کوپر و کلین اشمیت (1995) سنجیده شده است. جهت تجزیه و تحلیل اطلاعات از روش حداقل مربعات جزئی و نرم افزار SmartPLS استفاده شده است. بررسی پایایی داده ها با استفاده از آزمون ضریب آلفای کرونباخ و پایایی مرکب نشان داد که کمترین مقدار آلفای کرونباخ مربوط به متغیر دانش از مشتری با مقدار 775/0 و کمترین مقدار پایایی مرکب مربوط به متغیر دانش از مشتری با مقدار 843/0شده است و از این رو پایایی همه متغیرهای آزمون مورد تایید قرار گرفته شد. بررسی نتایج پژوهش نشان داد که ضریب مسیر CKM-CRM و CKM-NPD به ترتیب دارای مقادیر 833/0 و 612/0، ضریب مسیر CRM-NPD دارای مقدار 774/0، و اثر میانجی CRM بر رابطه CKM-NPD مقدار 648/0 شده است که همه موارد درسطح خطای 5 درصد معنی دار است. این یافته ها چندین پیامد مهم علمی و عملی دارند و از این رو پیشنهاد می شود شرکت ها اهمیت مدیریت ارتباط با مشتری را در فعال سازی استعداد مدیریت دانش و توسعه محصول جدید مورد توجه ویژه قرار دهند.
۱۴۴.

Digitalization of Business Development Marketing Tools in the B2C Market(مقاله علمی وزارت علوم)

کلیدواژه‌ها: digitalization Marketing Business Retail B2C Market social media

حوزه‌های تخصصی:
تعداد بازدید : ۳۳۲ تعداد دانلود : ۲۱۹
With the development of a new stage of the industrial revolution, the importance of digitalization of business development tools is growing. The purpose of this article is to study the applied aspects of digital marketing tools usage for business development in the B2C market. To achieve the purpose and objectives of the study general and special methods are used: comparative analysis of the results of economic and statistical surveys; method of expert assessments by questionnaires using a 5-point Likert scale. The concordance coefficient was used to determine the consistency of the experts' opinions taking into account the related ranks in method of expert assessments. According to the results of the research, it is established that the Ukrainian business of the B2C sector was actively mastering digital marketing tools. The analysis of penetration level of digital technologies in the development of trade business showed the emergence of basic conditions for updating marketing tools to influence the B2C market. There is a rapid coverage rate of multi-purpose use of the Internet among consumers and businesses; gradual growth of digital skills among practitioners; positive dynamics of development of interactive services in the trade sphere. However, the level of use of the retail businesses websites remains low in many spheres of customer service. An important trend of the current development stage of the consumer market is the usage of business Internet platforms designed for mass dissemination of information. Effective marketing channels of interaction with consumers include social media (social networks, blogs or microblogs, websites with multimedia content, knowledge sharing tools), websites, e-shops, and sales via mobile devices. According to the results of expert evaluation, foreground digital technologies, which are able to bring business to a qualitatively new level of interaction with consumers and the provision of trade services have been identified. These are artificial intelligence and cognitive technologies, BigData, Internet of Things (IoT), and cloud computing. The structural and logical scheme of research of digital marketing tools is used for business development which includes two stages is offered. In the first stage, trendwatching, benchmarking and evaluation of internal opportunities for the use of digital marketing tools are performed. In the second stage, three components of digital readiness of business are defined: technological; competence; institutional. The obtained results form the basis of further research to determine the priorities of adaptive digital business behavior for the productive use of existing digital opportunities.
۱۴۵.

Speech Enhancement using Greedy Dictionary Learning and Sparse Recovery(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Sparse representation Greedy Dictionary Learning Singular Value Decomposition Orthogonal Matching Pursuit Quantization

حوزه‌های تخصصی:
تعداد بازدید : ۱۹۸ تعداد دانلود : ۱۳۶
Most real-time speech signals are frequently disrupted by noise such as traffic, babbling, and background noises, among other things. The goal of speech denoising is to extract the clean speech signal from as many distorted components as possible. For speech denoising, many researchers worked on sparse representation and dictionary learning algorithms. These algorithms, however, have many disadvantages, including being overcomplete, computationally expensive, and susceptible to orthogonality restrictions, as well as a lack of arithmetic precision due to the usage of double-precision. We propose a greedy technique for dictionary learning with sparse representation to overcome these concerns. In this technique, the input signal's singular value decomposition is used to exploit orthogonality, and here the ℓ1-ℓ2 norm is employed to obtain sparsity to learn the dictionary. It improves dictionary learning by overcoming the orthogonality constraint, the three-sigma rule-based number of iterations, and the overcomplete nature. And this technique has resulted in improved performance as well as reduced computing complexity. With a bit-precision of Q7 fixed-point arithmetic, this approach is also used in resource-constrained embedded systems, and the performance is considerably better than other algorithms. The greedy approach outperforms the other two in terms of SNR, Short-Time Objective Intelligibility, and computing time.
۱۴۶.

Digitalization of Biocluster Management on Basis of Balanced Scorecard(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Bioeconomy digitalization Biocluster Strategic Management balanced scorecard Forecasting

حوزه‌های تخصصی:
تعداد بازدید : ۱۹۱ تعداد دانلود : ۱۳۵
The article is devoted to the digitalization of biocluster management on the basis of a balanced scorecard. It is proved that a biocluster, as a local model of business concentration that integrates environmentally oriented enterprises, through a combination of traditional and new technologies, resource saving and diversification of the range of environmental products, is able to satisfy various customer requests in one place and time, to ensure competitive advantages and integration into the world economic space. The concept of applying a balanced scorecard in the strategic biocluster management was formed. The technology of formation and mechanism of implementation of the balanced scorecard and digital data processing technologies into the management information system of strategic biocluster management was proposed. The digital outline of the strategic program for transferring the mission and strategy of the biocluster to the mode of effective use, capacity building and development was formed. The scorecard for strategic management of the biocluster was developed, the study of the dynamics of which allows to determine the strengths and weaknesses of the biocluster, to identify tolerance and resilience to changes in the business environment, to identify ways to achieve the set development goals.
۱۴۷.

Analysis of Diabetes disease using Machine Learning Techniques: A Review(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Machine Learning diabetes Classifiers Prediction Classification

حوزه‌های تخصصی:
تعداد بازدید : ۱۶۵ تعداد دانلود : ۱۲۹
Diabetes is a type of metabolic disorder with a high level of blood glucose. Due to the high blood sugar, the risk of heart-related diseases like heart attack and stroke got increased. The number of diabetic patients worldwide has increased significantly, and it is considered to be a major life-threatening disease worldwide. The diabetic disease cannot be cured but it can be controlled and managed by timely detection. Artificial Intelligence (AI) with Machine Learning (ML) empowers automatic early diabetes detection which is found to be much better than a manual method of diagnosis. At present, there are many research papers available on diabetes detection using ML techniques. This article aims to outline most of the literature related to ML techniques applied for diabetes prediction and summarize the related challenges. It also talks about the conclusions of the existing model and the benefits of the AI model. After a thorough screening method, 74 articles from the Scopus and Web of Science databases are selected for this study. This review article presents a clear outlook of diabetes detection which helps the researchers work in the area of automated diabetes prediction.
۱۴۸.

شناخت اینرسی نوآوري در شرکت هاي دانش بنیان و پیامدهاي آن؛ تحلیل عوامل پیشایندي و پسایندي با نقشه شناختی فازي(مقاله علمی وزارت علوم)

کلیدواژه‌ها: نوآوری اینرسی اینرسی نوآوری شرکت های دانش بنیان

حوزه‌های تخصصی:
تعداد بازدید : ۱۹۳ تعداد دانلود : ۲۰۸
در محیط متلاطم جهان امروز، اگر شرکت یا سازمانی قابلیت انطباق با تغییرات و تحولات جهانی را نداشته باشد، محکوم به سقوط و نابودی است. بنابراین شرکت ها و سازمان ها، اگر خواهان آن هستند که بقای آن ها تهدید نشود، باید خلاقیت و نوآوری را به عنوان کلیدواژه اصلی راهبردها، برنامه ها و سیاست های اصلی خود بپذیرند. از این رو پژوهش حاضر با هدف شناخت و فهم اینرسی نوآوری در شرکت های دانش بنیان انجام شد. این پژوهش بر پایه پژوهش آمیخته و به صورت کیفی و کمی است که از نظر هدف، کاربردی و از حیث ماهیت و روش، توصیفی پیمایشی است. جامعه آماری پژوهش مدیران و اساتید شرکت های دانش بنیان هستند که به عنوان خبرگان، نظرات آن ها در بخش کیفی و کمی پژوهش مورد بررسی قرار می گیرد. اعضای نمونه آماری این پژوهش به وسیله روش نمونه گیری هدفمند انتخاب گردیدند. در بخش کیفی پژوهش ابزار گردآوری اطلاعات مصاحبه نیمه ساختاریافته است که روایی و پایایی آن با استفاده از ضریب CVR و آزمون درون کدگذار و میان کدگذار تایید شد. ابزار گردآوری اطلاعات در بخش کمی نیز پرسشنامه است که روایی و پایایی آن با استفاده از روایی محتوا و آزمون مجدد تایید شد. در بخش کیفی، داده های کیفی بدست آمده از مصاحبه با استفاده از نرم افزار Atlas.ti و روش کدگذاری تحلیل شد و عوامل ایجاد کننده اینرسی نوآوری در شرکت های دانش بنیان ایران شناسایی شدند. به علاوه در بخش کمی پژوهش، با استفاده از روش FCM عوامل ایجاد کننده و همچنین پیامدهای اینرسی نوآوری درشرکت های دانش-بنیان ایران اولویت یابی شده و مهمترین عوامل ایجاد کننده و پیامدهای اینرسی نوآوری در شرکت های دانش بنیان شناسایی شدند. نتایج پژوهش نشان دهنده آن است که حاکمیت فرهنگ تقلید به جای فرهنگ نوآوری، گرفتاری به سندروم آرتروز فکری، ترس و روحیه محافظه کارانه، انجماد فکری و استفاده از تجربیات قبلی در حل مسئله جدید، مهمترین عوامل ایجاد کننده اینرسی نوآوری هستند همچنین چهار عامل از جمله، کاهش کارایی و بهره وری، ضعف در یادگیری و حل مسئله، اخذ تصمیمات نامطلوب و مخاطره بقای سازمان و پدیدایی انسداد و بن بست استراتژیک پیامدهای بسیار مهم اینرسی نوآوری در شرکتهای دانش بنیان هستند.
۱۴۹.

The Innovative Technique of AD/AC and ZP/ZR Appraising of Malaysia’s Zakat Fund Practice in The Presence of Covid-19 Pandemic: The Case of Fully, Partially and Non-Privatized State Zakat Institutions(مقاله علمی وزارت علوم)

نویسنده:

کلیدواژه‌ها: Zakat funds Zakat institutions efficiency Sustainability Covid-19 pandemic

حوزه‌های تخصصی:
تعداد بازدید : ۹۰ تعداد دانلود : ۹۸
Technology innovation affects both the public and private non-financial sectors, the zakat institution (Islamic social finance) included. The institution uses an online system to communicate with zakat payers and zakat recipients to ensure its effectiveness in terms of collection and distribution. This research focuses on the adoption of a technique known as AD/AC and ZP/ZR, which is mainly utilized by partially and non-privatized State zakat institutions in Malaysia. To this end, three (3) techniques pertaining to appraising the performance of Malaysia’s Zakat institutions in managing Zakat funds were established. The analysis also includes the adverse impact of Covid-19 pandemic on the performance of zakat collection of the respective zakat institutions in Malaysia. In this relation, a quantitative approach was adopted using the primary and secondary data collected from JAWHAR and various states’ zakat institutions. By utilizing a technique of online data collection and applying the AD/AC as well as ZP/ZR methods, the performance of Malaysia’s zakat institutions is appraised. Furthermore, with the help two (2) ratios and eight (8) scenarios the performance of the innovative technique of AD/AC and ZP/ZR for zakat collection and disbursement, efficiency and sustainability of zakat institutions in Malaysia were evaluated. The results show that most zakat institutions, particularly those that deal with zakat payments, have begun to use the technique AD/AC and ZP/ZR within their organizations. The performance of zakat institutions in all states in terms of zakat distribution and disbursement do not have a consistent trend for the period 2016-2020. However, there is still a dearth of technology being used for zakat disbursements and fund reporting. From the observed data, with 2016 being the exception, for each remaining year, a state in Malaysia is ranked as the best technology performer or the most efficient. Selangor - fully privatized state (2017), Pulau Pinang - fully privatized state (2018), Federal Territory - partially privatized state (2019) and Negeri Sembilan-partially privatized state (2020) are the most efficient for the respective year. The sustainability of each zakat institution in Malaysia in the presence of Covid-19 pandemic was ascertained as well. Interestingly, contrary to the efficiency result, all non-privatized states (Kedah, Sabah and Kelantan) and one partially privatized state (Negeri Sembilan) were sustainable in coping with Covid-19 pandemic, while all fully privatized states (Selangor and Pulau Pinang) were not. Overall, it was conjectured that the technique AD/AC as well as ZP/ZR would help to improve the operations of zakat institutions to become more efficient and successful in distributing zakat fund to the poor. However, as zakat collecting and distribution involved millions of records, its management is still debatable by all parties.
۱۵۰.

Assessing the performance of Co-Saliency Detection method using various Deep Neural Networks(مقاله علمی وزارت علوم)

کلیدواژه‌ها: CNN Co-Saliency detection SGDM Adam RMS VGG19 Inceptionv3 ResNet MobileNet and PoolNet

حوزه‌های تخصصی:
تعداد بازدید : ۱۵۹ تعداد دانلود : ۱۰۷
Co-Saliency object detection is the process of identifying common and repetitive objects from the group of images. Earlier studies have looked over several state-of-art deep neural network methodologies for co-saliency detection approach. The Deep CNN approaches rely heavily on co-saliency detection due to their potent feature extraction capabilities both deep and wide. This article assess the performance of several state-of-art deep learning model (VGG19, Inceptionv3, modifiedResNet, MobileNetV2 and PoolNet) for the purpose of co-saliency detection among images from benchmark datasets. All the models were trained on   70% part of the dataset and remaining were used for testing purpose. Experimental results show that modified ResNetmodel outperforms getting 96.53% accuracy as compared to other state-of-the-art deep neural network models.
۱۵۱.

Effects of the Pandemic on the Adoption of E-Wallets Among Young Adults in Malaysia(مقاله علمی وزارت علوم)

کلیدواژه‌ها: E-wallet Adoption Performance Expectancy Effort Expectancy Social influence Facilitating conditions compatibility

حوزه‌های تخصصی:
تعداد بازدید : ۱۴۶ تعداد دانلود : ۱۷۵
The rapid growth and advancement of electronic devices and technologies in the FinTech industry empower new innovative products and services. The covid-19 pandemic could have a devastating effect on Malaysia’s economy, but it has offered additional opportunities for the E-wallet segment of the Fintech business to thrive. The E-wallet segment of FinTech is one of the latest innovations that is currently growing as there is a need for contactless payments during the pandemic situation. The main objective of the study is to examine the factors affecting e-wallet adoption among young adults in Malaysia. A sample of 200 responses was analyzed using Smart PLS 3.0. The findings revealed that the factors of “performance expectancy”, “effort expectancy”, “compatibility”, and “social influence” have a positive and significant impact during the pandemic; however, the factor of “facilitating conditions” has no significant impact on the adoption of the E-wallets. The study substantiates the key and important variables of adoption in order to develop and evolve E-wallet providers' existing services. Particularly, due to the increasing importance of e-commerce, E-wallet service providers are urged to focus on the system's interoperability, which encourages individuals or customers to use the strategy.  They should include unique features that allow customers to accept the service, trust its benefits and feel comfortable using the technology. The study is useful to the E-wallet providers to improve the existing services. The findings also guide the companies offering E-wallets to enhance the usage and adoption of their services.
۱۵۲.

A New S-Box Design by Applying Bat Algorithm Based Technique(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Cryptography Block Cipher S-box Nonlinearity Bat algorithm

حوزه‌های تخصصی:
تعداد بازدید : ۱۹۶ تعداد دانلود : ۱۳۹
Substitution-boxes (S-boxes) are very important nonlinear components used for achieving strong confusion for enhancing cryptographic security in most of the block ciphers. Designing cryptographically strong S-boxes has been a major research domain for the designers of symmetric crypto systems. In the proposed research work, Bat Algorithm based swarm technique is proposed to design strong S-boxes.  Cryptographic strong S-boxes are obtained by the developed swarm technique. Authors analyze cryptographic strength of the obtained S-box by evaluating properties like Bijectivity, Nonlinearity, Bit-Independence Criterion, Linear Probability and Differential Uniformity. The obtained performance parameters for the designed new S-box by the swarm technique are compared with some recently reported S-boxes in the literature. The designed S-box has good cryptographic strength. The designed S-box has good cryptographic strength like nonlinearity = 110.75 and average Strict Avalanche Criterion (SAC) value = 0.506. For the constructed S-box, most of the Differential uniformity components are 4 and shows uniform distribution approximately. The proposed new S-box is also free from the fixed points.
۱۵۳.

Stress-Testing Technologies of Financial Stability of Financial Corporations: Aspect of Insurance Companies(مقاله علمی وزارت علوم)

کلیدواژه‌ها: insurance company risk Financial Stability Stress Testing technologies Insurance Rates Reinsurance

حوزه‌های تخصصی:
تعداد بازدید : ۱۳۳ تعداد دانلود : ۱۳۶
The purpose of the article is to perform stress-testing technologies of the financial stability of an insurance company based on the constructed mathematical model of the insurance company's activity, which would meet the established requirements (adequate reproduction of the main parameters of the insurance company's functioning; taking into account the stochastic nature of insurance processes; flexible management of model parameters describing company's behaviour; the ability to influence the intensity of flows; suitability for algorithmization and construction of computational simulation model. The relevance of this study is due to the need to address the problem of changes and complications, the growing variety of strategies and products implemented by insurance companies. There is a need for innovative methods to assess and monitor the vulnerability of these institutions to various types of risks. One of these methods, which is gaining widespread recognition both among regulators and financial corporations, is stress testing. It has been established that stress testing as a risk management tool is used both to assess the insurance company's readiness for a crisis situation, and to develop a plan of adequate measures to counteract and eliminate its negative impact. The development and application of the proposed mathematical and simulation model of stress testing of the financial stability of the insurance company allows to solve issues of ensuring sufficiency of capital level, control of financial stability and solvency, reliability of efficiency of activities, taking into account the probabilistic nature of insurance activities, various typical insurance risks and time horizons.
۱۵۴.

نقش واسطه ای تسهیم دانش در تاثیر جو نوآورانه بر رفتارهای نوآورانه (نمونه پژوهش: معلمان شهر کاشان)(مقاله علمی وزارت علوم)

کلیدواژه‌ها: جو نوآورانه رفتارهای نوآورانه تسهیم دانش معلمان آموزش و پرورش

حوزه‌های تخصصی:
تعداد بازدید : ۲۶۵ تعداد دانلود : ۲۳۵
درک اهمیت رفتار نوآورانه و خلاقانه معلمان در مدرسه، موضوع حیاتی و چالش برانگیزی برای مسئولان آموزش و پژوهشگران می باشد، زیرا مدارس به عنوان اجتماعات یادگیری حرفه ای وظیفه دارند حامی رفتارهای نوآورانه باشند. در واقع، از آنجایی که از مدارس و معلمان انتظار می رود دانش آموزانی را تربیت نمایند که در آینده، نیروی کاری خلاق و نوآور باشند، اهمیت رفتار نوآورانه معلمان به عنوان عاملان تغییر و الگوی دانش آموزان در این مسیر، امری مبرهن است. لذا هدف پژوهش، بررسی تاثیر جو نوآورانه بر رفتارهای نوآورانه معلمان با نقش واسطه ای تسهیم دانش بود. پژوهش حاضر از نظر هدف، کاربردی و از نظر اجرا، توصیفی-همبستگی بود. جامعه آماری، شامل معلمان شهر کاشان به تعداد 3252 نفر بود که با استفاده از فرمول کوکران و به روش نمونه گیری تصادفی طبقه ای 351 نفر به عنوان نمونه انتخاب شدند. جهت گردآوری داده ها از سه پرسشنامه جو سازمانی نوآورانه سیگل و کایمر (1978)، تسهیم دانش واندن هوف و دریدر (2004) و رفتار نوآورانه کانتر (1988) استفاده شد. روایی پرسشنامه ها به صورت صوری و سازه (تحلیل عاملی تاییدی) انجام شد. از طریق ضریب آلفای کرونباخ، پایایی پرسشنامه جو نوآورانه 88/0، رفتار نوآورانه 90/0 و تسهیم دانش 77/0 بدست آمد. تحلیل داده های پژوهش با استفاده از نرم افزارهای آماری SPSS و اسمارت در دو سطح توصیفی و استنباطی انجام گردید. نتایج نشان داد میانگین جو نوآورانه (96/2) کمی پایین تر از حد متوسط (3)، میانگین رفتار نوآورانه (95/3) بالاتر از حد متوسط (3) و میانگین تسهیم دانش (11/4) بالاتر از حد متوسط (5/2) بود. ضرایب مسیر نشان داد جو نوآورانه با (425/0=Beta، 001/0=P) روی رفتار نوآورانه، تسهیم دانش با (15/0=Beta، 002/0=P) روی رفتار نوآورانه و جو نوآورانه با (40/0=Beta، 001/0=P) روی تسهیم دانش معلمان، تاثیر مثبت و معنادار دارد و نقش میانجی تسهیم دانش، در تاثیر جو نوآورانه روی رفتار نوآورانه معلمان تایید شد. در واقع، هنگامی که معلمان جو سازمان را جوی حمایتی و حامی نوآوری ادراک می کنند، تمایل بیشتری به تسهیم دانش و تبدیل دانش ضمنی به دانش آشکار خواهند داشت و در حقیقت، بستری مناسب برای توزیع دانش بین معلمان فراهم می شود، تبادل اطلاعات صورت می گیرد و همین مسئله، زمینه ساز و پتانسیل بالقوه ای است برای بروز رفتار نوآورانه.
۱۵۵.

Social Media Value Creation Practices and Interactivity of Electronic Word of Mouth Systems(مقاله علمی وزارت علوم)

کلیدواژه‌ها: social media Value Creation Social media marketing Consumer engagement Online shopping

حوزه‌های تخصصی:
تعداد بازدید : ۲۱۰ تعداد دانلود : ۱۶۶
The main drivers of value creation in a ‘brand community’ are social networking, community engagement, impression management, and brand use. Marketers are therefore interested in determining which factors affect the value creation practices. This study examines the impact of the Interactivity of Electronic Word of Mouth (EWOM) systems on value creation practices in a brand community, which in turn influences the loyalty of the customers. In this regard, a conceptual model was developed and tested by the researchers of the current study. The results indicate that perceptions of the users regarding the interactivity of EWOM systems, highly impact only three of the four value creation practices including community engagement practices, impression management practices, and brand use practices. Furthermore, the researchers found that collective value creation practices could significantly and directly enhance brand loyalty. Several theoretical contributions and managerial implications were also discussed
۱۵۶.

The Effect of COVID-19 on Information Technology (IT) Marketing and Digital Business in Global Market(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Information Technology Marketing Advertising COVID-19 pandemic

حوزه‌های تخصصی:
تعداد بازدید : ۲۱۹ تعداد دانلود : ۱۹۸
The worldwide Covid-19 epidemic while affecting numerous places, has had a profound effect on virtual advertising and advertising and, globally, in the provinces and at the neighborhood level. except, this effect for the most element become positive, in contrast to what has seen in exclusive sectors which include economy, human sources, etc., whilst contamination reasons a variety of incapacity amongst clients and advertisers alike, in phrases of welfare, social work, inflation, business, and many others., the equal shifted conduct goes as a long way as running. , investing strength, getting into self-schooling, adopting new programs from the internet, expanding social and hygiene concerns, retaining distance strategies from complete regions, internet-based media willpower, get right of entry to online sources, etc., and this has greatly impacted the display and endorsed efforts. The moral movement has moved past the PC and digital international, which places open doors for advertisers and products to connect with clients more efficiently than ever before. With the arrival of expanded online media and the call for pc-generated content material, the evolved Media have given advertisers a part of the monetary freedom. At the equal time, this has, in turn, enabling advertisers to be extra proactive and to engage with the public at the same time as appearing excessive excellent demonstration programs. The purpose of this study is to explore, investigate, and recognize the effect of coronavirus on the digital market and businesses.
۱۵۷.

Information Systems in Fiscal Administration and Modeling of Excise Tax(مقاله علمی وزارت علوم)

کلیدواژه‌ها: information systems Fiscal Efficiency Tax Administration Excise Tax Functions of the Excise Tax Modeling Methods Brewing Industry

حوزه‌های تخصصی:
تعداد بازدید : ۱۸۰ تعداد دانلود : ۱۲۲
The purpose of the article is to substantiate the fiscal role of the excise tax by studying its information and functional potential and to model the dynamics of its payment by the brewing industry. Excise tax occupies a special place in a tax system of each state because, in addition to significant fiscal importance, it has a considerable regulatory impact on the production and consumption of certain categories of goods. Based on information systems in the article analyses and monitors the indicators of the excise tax payments on goods produced in Ukraine on the example of a particular enterprise in the brewing industry. By means of the initial data analysis of autocorrelation functions of volumes’ indicators of the accrued excise taxes on beer the expediency of modelling realization of such indicator dynamics on the basis of ARIMA model is proved. The analytical and statistical approaches to the formation of models for the implementation of forecast for the calculation of excise tax on beer of brewing industry enterprises are improved. The proposed approach is based on the values of autocorrelation of balances and partial autocorrelation, as well as methods of analysis of time series with gaps, which allows to use it in the economic activity of enterprises to make forecasts for the calculation and payment of the excise tax. This will produce financial effects for the brewing industry in terms of cost optimization and minimization of the excise tax risks.
۱۵۸.

الگوسازی بعد دانشی در نظام نوآوری با رویکرد فراترکیب و دیماتل خاکستری(مقاله علمی وزارت علوم)

کلیدواژه‌ها: بعد دانشی نظام نوآوری دیماتل خاکستری فراترکیب مدیریت دانش نظام نوآوری یادگیری و پژوهش

حوزه‌های تخصصی:
تعداد بازدید : ۲۶۲ تعداد دانلود : ۲۴۹
پژوهش حاضر به بررسی مدل ها و ادبیات علمی حول نقش دانش در نظام نوآوری به استخراج مدلی از بعد دانشی نظام نوآوری جهت ارائه در یک سازمان نظامی پرداخته و نحوه تعاملات بین اجزای مدل را کشف می نماید. پارادایم تحقیق تفسیری، با رویکرد کاربردی و توسعه ای، با استراتژی قیاسی- استقرائی و روش آمیخته شکل گرفته است. جمع آوری داده های پژوهش بصورت کتابخانه ای و میدانی و روش نمونه گیری بصورت نظری بود. جامعه آماری این پژوهش در بخش کیفی مقالات علمی موجود در پایگاه های پژوهشی بودند و به صورت تمام شمار مورد بازبینی قرار گرفتند. در بخش کمی نیز جامعه آماری شامل خبرگان حوزه نوآوری و تحصیلکردگان دانشگاهی بودند. در این پژوهش ابزار گرداوری داده شامل بررسی اسناد و مدارک و همینطور ماتریس ورودی روش دیماتل در قالب پرسشنامه مورد استفاده قرار گرفتند. جامعه پژوهش در بخش کیفی شامل اسناد علمی مشخص با روش نمونه گیری نظری مورد بازبینی قرار گرفت. همینطور در بخش کمی جامعه پژوهش خبرگان این حوزه با روش نمونه گیری هدفمند مورد توجه قرار گرفتند. در این پژوهش با استفاده از رویکرد فراترکیب مبتنی بر رویکرد باروسو و ساندلوفسکی که شامل هفت گام اساسی است و کنکاش پژوهش های گذشته که با توجه به معیارهای ورودی شامل مقالات علمی با درجه مشخص و بعد از سال 2000 میلادی ، مفاهیم استخراج شده و در نهایت اجزای بعد دانشی نظام نوآوری شناسایی شدند. این اجزا که پس از غربالگری منابع، از 48 منبع گرداوری گردیدند، در قالب 84 کد استخراج گردید که در بطن ده مضمون اساسی جای دهی شدند. این مضامین در قالب مقولات سه گانه پژوهش، یادگیری و مدیریت دانش بعد دانشی نظام نوآوری را شکل دادند. مدل استخراج یافته طی یک پرسشنامه توسط 10 نفر از خبرگان یک سازمان نظامی مورد نظر قرار گرفته و بومی شد. در ادامه با استفاده از روش دیماتل به بررسی نحوه اتصال اجزا و بررسی کنش های متقابل بین آن ها در بین خبرگان یک سازمان نظامی پرداخته شد. اعتبار پژوهش در بخش کیفی با روش حیاتی و کاپای کوهن و در بخش کمی با مراجعه به خبرگان مورد تایید قرار گرفت. نتایج نشان داد که دو متغیر "مقدمات یادگیری" و "صیانت از دانش" به عنوان عواملی که بیشترین میزان مجموع اثرگذاری و اثر پذیری را دارا هستند( به ترتیب با مقادیر 2.0841 و 1.5240) در مجموعه عوامل به عنوان بازیگران مهمی شناخته می شوند. همچنین دو متغیر "مقدمات یادگیری" و " آموزش" دارای بیشترین مقدار تاثیر گذاری خالص(کسر میزان اثرگذاری از اثر پذیری) در مجموعه این عوامل، به ترتیب با مقادیر 0.9726 و 0.2763، را دارا بودند. از این رو این دو عامل به عنوان بیشترین تحریک کننده مجموعه عوامل به شمار آمده و نیاز است در طرحریزی ها مورد توجه قرار گرفته شوند.
۱۵۹.

Impact of Review, Reviewer and Hotel Characteristics on Ewom Helpfulness: An Empirical Study(مقاله علمی وزارت علوم)

کلیدواژه‌ها: eWOM helpfulness review parameters reviewer parameters hotel parameters Econometric Modelling

حوزه‌های تخصصی:
تعداد بازدید : ۱۶۰ تعداد دانلود : ۲۵۸
Electronic word of mouth (eWOM) has been gaining popularity pertaining to its numerous benefits and ability to be applied in various fields. It helps consumers in making informed decisions and aids service providers in delivering an enhanced service or product. Despite all these benefits, dealing with the huge amounts of eWOM is a consistent problem. eWOM helpfulness comes handy in order to address this issue. In this study, we utilize 16699 hotels related eWOM written by 1099 reviewers which are collected from TripAdvisor.com. Our main objective is to analyze which factors impact eWOM helpfulness and how. For this purpose, eight unique variables belonging to three different categories are selected (eWOM length, eWOM subjectivity, eWOM polarity, eWOM readability, eWOM recency, hotel rating, reviewer badge and reviewer helpfulness) and are analyzed using econometric modelling. Our findings show that hotel rating as well as reviewer badge and helpfulness enjoy a positive significant relationship with eWOM helpfulness. It also suggests that eWOM length, readability and subjectivity positively influences eWOM helpfulness though eWOM polarity and recency are found to have an inverse relationship with the helpfulness of eWOM. Thus, our study reports that review, hotel and reviewer characteristics impact eWOM helpfulness in different ways. This study is summarized with the discussion of theoretical and practical implications.
۱۶۰.

Artificial Intelligence Driven Human Identification(مقاله علمی وزارت علوم)

کلیدواژه‌ها: Gait Analysis Identification Background subtraction Vectorization Projec-tions Quarter-cycles Artificial Intelligence

حوزه‌های تخصصی:
تعداد بازدید : ۲۰۶ تعداد دانلود : ۱۵۰
Human Identification has been widely implemented to enhance the efficiency of surveillance systems, however, systems based on common CCTV (closed-circuit television) cameras are mostly incompatible with the advanced identification algorithms which aim to extract the facial features or speech of an individual for identification. Gait (i.e., an individual’s unique walking pattern/style) is a leading exponent when compared to first-generation biometric modalities as it is unobtrusive (i.e., it requires no contact with the individual), hence proving gait to be an optimal solution to human identification at a distance. This paper proposes an automatic identification system that analyzes gait to identify humans at a distance and predicts the strength of the match (i.e., probability of the match being positive) between two gait profiles. This is achieved by incorporating computer vision, digital image processing, vectorization, artificial intelligence, and multi-threading. The proposed model extracts gait profiles (from low-resolution camera feeds) by breaking down the complete gait cycle into four quarter-cycles using the variations in the width of the region-of-interest and then saves the gait profile in the form of four distinct projections (i.e., vectors) of length 20 units each, thus, summing up to 80 features for each individual’s gait profile. The focus of this study revolved around the speed-accuracy tradeoff of the proposed model where, with a limited dataset and training, the model runs at a speed of 30Hz and yields 85% accurate results on average. A Receiver Operating Characteristic Curve (ROC) is obtained for comparison of the proposed model with other machine learning models to better understand the efficiency of the system

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