Digital entrepreneurship

The global spread of internet technology and the associated advancements are making it easier for women entrepreneurs to manage the work-family boundary. However, there is a need for more research on digital entrepreneurship (DE), especially on how different degrees of DE influence the success of work-family boundary management (WFBM). This study explores the effect of extreme, moderate, and mild pursuit of DE on women’s abilities to manage the boundary between work and family. This study uses a quantitative research method and collected data from 312 women entrepreneurs. The results show that DE enables women entrepreneurs to manage the work-family boundary. We found that with extreme DE, women are more likely to experience high levels of cross-role interruption behaviours and perceived boundary control, while with moderate DE, women experience high levels of identity centrality of work and family roles. Therefore, this study contributes to the literature on women’s DE by investigating different degrees of DE and its effects on work-family boundary management. The study also contributes to the literature on WFBM through examining the dynamics of DE in enabling women entrepreneurs to manage work-family boundaries to different extents. Therefore, this study captures the interplay between DE and managing work-family boundaries, which facilitates our understanding of women entrepreneurship and the role DE has in enabling the agentic potential of entrepreneurial actors.

This study aims to explore the role of e-commerce platforms in facilitating market entry for emerging entrepreneurs, examining the benefits, challenges, and overall impact of these platforms. This qualitative study utilized semi-structured interviews with 25 emerging entrepreneurs to gather in-depth insights into their experiences with e-commerce platforms. The interviews focused on various aspects of platform usage, support and resources provided, challenges faced, and the outcomes of utilizing these platforms. Data were analyzed using NVivo software to identify key themes and subthemes, with theoretical saturation guiding the data collection process. Five main themes emerged from the data analysis: (1) E-commerce Platform Usage, encompassing platform selection, initial setup, features and tools, user experience, and integration with other systems; (2) Support and Resources, including educational resources, financial support, technical assistance, marketing support, and networking opportunities; (3) Challenges and Barriers, such as technical issues, financial barriers, competition, and regulatory issues; (4) Outcomes and Impact, highlighting business growth, market access, brand development, and diversified revenue streams; and (5) Entrepreneurial Experience, covering the learning curve, work-life balance, community support, motivation and goals, and adaptability. E-commerce platforms play a crucial role in enabling market entry and supporting business growth for emerging entrepreneurs. These platforms provide essential infrastructure, tools, and resources that simplify business operations and enhance market reach. However, entrepreneurs face challenges related to technical issues, financial constraints, competition, and regulatory complexities.