مطالب

Background and Objective: It should be noted that the effect of educational computer games on the accuracy and concentration of students depends on several factors, including the type of game, content, design, and duration of use. This research was conducted to investigate the effect of educational computer games on the accuracy and concentration of eighth-grade female students in Kerman. Methods: Quasi-experimental research method and pre-test-post-test design with a control group were used. The statistical population of the research was all female students in the eighth grade of secondary school in Kerman City in the academic year 2022-2023 and a sample of 80 people was selected in the form of two classes of 40 people from the society by multi-stage cluster sampling method. Two Toulouse and Pieron accuracy questionnaires (1911) and Savary & Oraki concentration questionnaires (2015) were used to collect pre-test-post-test information and computer game software was used as an experimental practice. Results:Data analysis was also done with the statistical method of analysis of covariance and using SPSS19 software. The results showed that computer educational games have been effective in improving the accuracy and concentration of students in the experimental group compared to the control group. Conclusion: Therefore, due to the flexibility of the structure of educational computer games and their non-linear organization, the motivational features of computer games and the benefit of learning rules and principles such as immediate reinforcement, they can contribute to increasing concentration and accuracy.

The advancement of artificial intelligence (AI) and its growing societal importance are reshaping decision-making processes and policy analysis roles. This study examines the readiness of manufacturing companies in Malaysia to embrace AI technology, considering its potential to enhance decision-making, productivity, quality control, job automation, and data analysis. Focusing on the Technology, Organization, and Environment (T-O-E) readiness framework, the research investigates the relationship between these dimensions and AI adoption readiness among manufacturing companies in Shah Alam, Selangor, Malaysia. AI adoption readiness serves as the dependent variable, while technological, organizational, and environmental readiness dimensions act as independent variables. The study applies the T-O-E framework to AI readiness and proposes a framework for assessing AI readiness at the manufacturing level. It identifies factors influencing readiness within the technological, organizational, and environmental dimensions, including relative advantage, compatibility, resources, competitive pressure, top management support, and government regulations. Through rigorous analysis, patterns, trends, and correlations are revealed, highlighting a significant link between the T-O-E readiness dimensions and AI adoption readiness. Notably, organizational readiness emerges as a key driver of AI adoption in Malaysian manufacturing companies. The results of this investigation have broad implications, offering suggestions to improve organizational preparedness and unlock AI’s potential benefits for businesses in the industrial sector. Additionally, the research lays the groundwork for further studies on AI readiness across various industries and international contexts. As AI becomes increasingly integrated into manufacturing processes, adaptive businesses gain competitive advantages on a global scale. These advantages include increased productivity, informed decision-making, streamlined quality control, improved customer satisfaction, and potential contributions to economic growth. The study concludes by recommending strategies to reinforce organizational readiness and emphasizes the need for future research to deepen understanding of AI adoption readiness in the manufacturing industry. The integration of AI technology offers benefits such as enhanced productivity, decision-making, quality control, and customer satisfaction, granting businesses a competitive edge in the digital landscape and increasing stakeholder interest.

Online review sites and social media platforms have become crucial sources of information for consumers, greatly influencing their purchasing behavior and decision-making, especially in the food and beverage industry. However, not many studies have been carried out to understand how social media influences customers’ purchase intentions at fast-food restaurants. This paper examines the growing influence of social media attributes on purchase intentions, with a focus on the Malaysian context. Previous studies highlight the increasing importance of social media platforms as marketing tools and their impact on customers’ purchase intentions. The research explores the relationship between habit and informativeness and their influence on purchase intentions among young adults in fast-food restaurants. A purposive sampling method was utilized to gather data from 142 fast-food customers through a cross-sectional online survey. The research hypotheses were analyzed using the partial least square structural equation modeling. Key findings found that habit and informativeness have a significant positive impact on customers’ intentions to purchase at fast-food restaurants. The study contributes to the existing literature by highlighting the growing influence of social media on consumer behavior in the context of fast-food restaurants. It adds to our understanding of how social media platforms serve as effective marketing tools, particularly among young adults, and how they can influence purchase intentions. By understanding the interplay of habit, informativeness, and purchase intentions, businesses can develop more effective marketing strategies and foster stronger relationships with their customers.