درخت حوزه‌های تخصصی

Digital communication technologies could play a pivotal role in the realm of learning, entertainment, and education for children, and could significantly affect the nature of commercial relations with children. The use of media as new communication technologies for children over the past decade has hosted many researches. The present study aimed to determine the effect of advertising literacy education on 6th-grade primary school female students' critical thinking skills in facing the media commercial messages in the city of Dezful in 2019-2020. The population consisted of all the 6th-grade primary school students in the city of Tehran, of which 60 students were selected using the random clustering method and randomly assigned into two groups of experiment and control. The tool used in this study was Cornell Critical Thinking Test (CCTT), and analysis of covariance was used to analyze the data. The results showed that advertising literacy affected students' critical thinking. The effects on students' inductive reasoning, deductive reasoning, and observational analysis of advertising messages, credibility, and hypothesizing power were found significant.

Purpose : This aim of present research was designing an effective professional ethics model in training from the perspective of heads and deputies of education of Tehran province. Methods : This study in terms of purpose was applied and in terms of implementation method was mixed (qualitative and quantitative). The research population in both qualitative and quantitative sections was the heads and deputies of education in 2019-20 academic years. The research sample in the qualitative section according to the theoretical saturation principle was 40 people who were selected by purposive sampling method and in the quantitative section according to Cochran's formula were 230 people who were selected by multi-stage cluster sampling method. The research instruments were the semi-structured interview and a researcher-made questionnaire whose psychometric indicators were confirmed. Data were analyzed with using methods of open, axial and selective coding, exploratory factor analysis and structural equation modeling in SPSS and LISREL software. Finding : The results of both qualitative and quantitative sections showed that effective professional ethics in training had 40 indicators and 9 components including self-efficacy, scientific responsibility, individual ethics, managerial factors, organizational factors, job ethics, extra-organizational factors, social responsibility and belonging to scientific society. Also, the effective professional ethics model in training had a good fit and all 9 components had a significant effect on the mentioned model (P <0.05). Conclusion : According to the results, planning to improve the effective professions ethics in education is necessary by experts and planners. As a result, they can enhance the components of self-efficacy, scientific responsibility, individual ethics, managerial factors, organizational factors, job ethics, extra-organizational factors, social responsibility and belonging to scientific society