سیاست های مدیریتی و اجرایی گردشگری فرهنگی هنری، شاخص مقایسه ای شرکتهای گردشگری تهران(مقاله علمی وزارت علوم)
منبع:
مطالعات هنر اسلامی سال ۱۹ زمستان ۱۴۰۲ شماره ۵۲
666 - 687
حوزههای تخصصی:
Competitiveness of tourism destinations and competitiveness in the travel and tourism industry in general, has become a vital factor for maintaining life and growth in the global market in the face of increased leisure and rising levels of surplus income, according to the Organization for Economic Cooperation and Development Competition Acceptability is the ability of a country to produce goods and services to offer in international markets and at the same time maintain and improve the level of income of citizens in the long run. Therefore, considering the importance of the issue, this study examines the competitive advantage indicators of tourism companies in Tehran and provides a comprehensive and efficient model. The type of research was applied in nature and based on analytical method.The results showed that the seven factors of the model in the present study have a significant effect on the competitiveness of tourism companies in Tehran. The positive sign of regression coefficients also indicates a direct effect between variables; this means that if the seven factors mentioned are improved, the competitiveness of tourism companies in Tehran will also be improved. Also, according to the results, the evidence indicates that out of 19 factors identified in the present study, only 7 factors (strategy, service quality, image, customer loyalty, customer satisfaction, value and financial performance) were confirmed.