درخت حوزه‌های تخصصی

The purpose of this study was to identify effective drivers in the future of sports businesses in Khorasan Razavi province. The participants included experts in management, marketing and sports businesses. The interviews were conducted by snowball method and continued until the theoretical consensus, and finally after 18 interviews we reached the theoretical consensus. For statistical analysis SPSS software and Mick Mac software were used. The results of cross-impact analysis based on MDI and MII matrices showed that supportive drivers, marketing drivers, as well as drivers of creativity and innovation play an important role in improving system relationships. In addition, the three groups of propellants having the highest and the least impact included economic divers, (educational divers) and customer-oriented divers respectively. On the other hand, propellants such as; Cultural drivers, communication drivers, and managerial drivers are more influenced than being influential. Finally, it was the propulsion of manpower that lacks a key and important role in the formation of sports businesses in Khorasan Razavi province, but they should not be forgotten completely. It is suggested that in order to develop more sports businesses in Khorasan Razavi province, these items should be on the agenda to achieve a bright future in sports in the province.

The purpose of this study is to investigate the factors affecting sport tourism marketing mix. The research method was descriptive – correlation and the statistical sample consisted of 265 sport tourists attended at Azadi stadium in Tehran for watching a football game between Esteghlal and Persepolis that were selected through clustering technique. The research instrument was a questionnaire developed by Shonk (2006). The face and content validity was approved by sport management experts and the reliability was verified by Cronbach’s alpha (α=0/89). The SPSS16 was used for description of variables, and LISREL software was used for conducting Confirmatory Factor Analysis. The result showed that “product” had the most effect on sport tourism marketing mix. “Physical evidences” was the next important variable influencing sport tourism marketing mix. Moreover, “promotion”, “people”, “process”, “price”, and “place” had significant effects on sport tourism marketing mix. According to the results it can be concluded that according to sport tourists’ view point, “product” and “physical evidences” had more importance. Product includes quality of sport contests and its’ related components, and physical evidence refers to the quality of sport stadium and its’ related factors. Also, other variables such as promotion, people, process, price and place had significant effect on the sport tourism marketing mix that should be taken in granted in sport tourism management context.

Background : Low back pain (LBP) can cause changes in muscle activity in affected individuals, making it difficult for them to contract their muscles effectively and engage in physical activities. Manual chiropractic techniques have been proposed as a potential solution to improve muscle orientation and function in individuals with LBP. Aim: The purpose of this study was to investigate the effect of manual techniques on maximum muscle activity electromyography, functional disability, and pain in women with non-specific chronic low back pain. Materials and Methods: Twenty women between the ages of 30 and 50, who had been experiencing NSCLBP for over three months with no history of spinal surgery or postural abnormalities, and were able to perform daily activities after providing consent, were recruited from a sports medicine clinic to participate in the study. In the pre-test, the Oswestry Disability Index (ODI) was used to assess functional disability, and the Visual Analogue Scale (VAS) was used to assess pain levels. Additionally, the maximum muscle activity of the multifidus and lumbar quadratus lumborum (QL) was measured using EMG. Chiropractic manipulation techniques were then implemented in the experimental group, with three sessions per week for six weeks, within the clinic. The same tests were repeated in the post-test. The ANOVA test was used to compare the chiropractic and control groups, with a significance level of α ≤ 0.05. Results : The study results indicate that chiropractic manual techniques were effective in reducing lumbar EMG activity ( P = 0.0001), reducing pain index ( P = 0.002), and improving functional disability ( P = 0.001) significantly. Conclusion : The study findings suggest that six weeks of chiropractic manipulation techniques can induce a feeling of relaxation, reduce pain, and passively strengthen the lumbar muscles. These improvements in muscle condition and functional disability may lead to a reduction in pain experienced by individuals with NSCLBP.

Digital marketing provides new opportunities for sports organizations to engage their audience. The current research aims to compile the Model of Digital Marketing in Iraqi Handball based on the qualitative paradigm model which is an approch of the grounded theory (GT) methodology. Semi-structured interviews were conducted with 20 participants who were sport management schoolars, experts in Iraqi handball, and online marketers. The data was analyzed using three coding phases. The findings revealed 79 concepts, 23 sub-categories, and 5 categories. The results showed a comprehensive framework for digital marketing in Iraqi handball that can significantly improve the current practices. The framework highlights strategies for content creation, social media engagement, data analytics, and audience targeting that resonate with fans. Adopting this digital marketing paradigm can strengthen relationships between Iraqi handball organizations and their audience by increasing awareness of their brand, enhancing interaction with audiences, increasing income opportunities, improving fan experience, and enhancing data insights.

Background: Low back pain is a common musculoskeletal condition that can impact a person's ability to walk and move comfortably. Pronated foot posture has been suggested as a potential contributor to low back pain, and this study examines its impact on muscle activity during gait in individuals with low back pain. Aim: This study aimed to investigate whether pronated foot alters the activity timing of trunk and lower limb muscles during gait in low back pain patients. Materials and Methods: The sample of this study included 32 men with low back pain and pronated foot. Participants were divided into control (n=15, with foot pronated only) and experimental (n=17, with both low back pain and foot pronated) groups. The experimental group did resistance training with Thera-band for 12 weeks, 3 sessions per week. A wireless electromyography system with 9 pairs of bipolar surface electrodes was used to record the electromyography activity timing of back and lower limb muscles (sample rate: 2000 Hz). Two-way ANOVA was used for statistical analysis. Results: Significant between-group differences were found at baseline onset of EMG activity timing for gastrocnemious medialis ( P <0.001), gluteus medius ( P <0.001) and erector spinae at 3rd lumbar vertebral level ( P =0.001) muscles. Results indicated significant main effects of “Time” for erector spinae at 3rd lumbar vertebral level offset ( P =0.023), significant main effects of “group” for tibialis anterior offset ( P = 0.039) and for erector spinae at 3rd lumbar vertebral level offset ( P = 0.010). Conclusion: The selected training program changed the timing of erector spinae at 3rd lumbar vertebral level in older adults with both low back pain and pronated feet during walking.

The objective of the present study was to investigate the effect of lying on the stomach on the spine angles of 13-18 year old students in Karaj. For this purpose, 105 13-18 year old students of girls' schools in District 3 of Karaj, who were accustomed to lying on the stomachs, randomly participated in the study by convenience sampling method and based on the number of study hours per day, less than 1 hour, between 1 and 2 hours and more than 2 hours placed in three groups. angles of forward head, unequal shoulder, lumbar lordosis, dorsal kyphosis and scoliosis were assessed using standard tests with high validity and reliability. The data were analyzed using one-way analysis of variance and Bonferroni test at the significance level of 0.05. A significant difference was between lumbar lordosis and forward head angle among students who were less than 1 hour and more than 2 hours accustomed to lying on their stomachs(P<0.05). But this difference was not significant for variables of uneven (dropped) shoulder, dorsal kyphosis and scoliosis(P<0.05). The students who studied for more than 2 hours a day while lying on their stomachs had abnormalities of lumbar lordosis and forward head angle. .

The purpose of the current research was to investigate and prioritize the promoting and inhibiting factors in the development of women's professional basketball in Khorasan Razavi, Iran. This is a mixed study conducted with an exploratory-analytical approach. In the qualitative part of the research, the interviewees included sports management professors, prominent basketball pioneers in Khorasan Razavi province, professional female basketball players, as well basketball boards’ managers and representatives. In the quantitative phase, the statistical population included professional female basketball players, coaches, and basketball pioneers in Khorasan Razavi. In general, 8 interviews and 134 questionnaires were collected in the research process. The qualitative data was analyzed through the content analysis method while the quantitative data analysis process was completed by using SPSS software (v. 22) and exploratory factor analysis, as well as Friedman's ranking tests. The findings of the research revealed that out of 48 items obtained as effective factors on the development of women's professional basketball in Khorasan Razavi province, 25 items were considered as promoting factors and 23 items were found as inhibiting factors. Also, based on the results of the exploratory factor analysis test, 6 promoting factors ("socio-cultural factors", "technical level", "basic factors", "expert human resources", "competition and event", and "scientific indicators") and 5 inhibiting factors ("financial issues", "motivational supportive factors", "facilities factor", "club ownership" and "management perspective”) were identified. "