درخت حوزه‌های تخصصی

In today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. This research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? This query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with the goal of achieve to volume effect on effectiveness of public advertisement. Results show that reason of effectiveness of chosen urban advertising (billboard) of last 15 years in the world (2000-2015) is -due to public audience of commercial advertisement and services- using volume display in the amount of 86.7% which among this number 83.3% of them have interacted with around environment space.

The present research has been done with the aim of determine the relationship between intellectual capital and employee performance of Ports and Maritime Organization. Statistical population of the present study includes head office employees of Tehran Ports and Maritime Organization. The statistical population is 140 people, 103 samples were selected according to Morgan table. In this research, field study and the standard questionnaire of intellectual capital of Bontis (1998) and employee performance of Hersey and Goldsmith (1980) have been used as data collection tools, In order to describe the data, descriptive statistics to analyze the data and Kolmogorov Smirnov test and Pearson's correlation coefficient have been used to evaluate the research hypotheses .Statistical analysis has been done by using SPSS software. According to the results of this research there is a significant relationship between the dimensions of intellectual capital (human capital, structural capital, relational capital) with the performance of Ports and Maritime Organization, and intellectual capital and its dimensions was not assessed at desirable level in the Ports and Maritime Organization with an average rate of 3.224 as well as the performance of employees was not assessed at desirable level in the Ports and Maritime Organization with the Average Rate of 3.468 .

Today country success in economic, social, political , cultural and tendencies are the hostages and pawns of coherent and dynamic didactic system and approved; The education and didactic programs for qualification improvement and dynamism need to evaluate and scrutiny quantitatively and qualitatively. Current study started with the goal of presenting faculty competency evaluation for the reason of qualitative improvement of Islamic Azad University. Research in term of how to collect and compilation the data is descriptive- survey and in term of goal and target type is practical that by doing general scrutiny in literature and subject history and past, we drawled the theoretical frame and conceptual model in this study. Nominee educational members opinions (faculty members (self- assessment), supervisors (superiors), students (clients) of Fars stat Islamic Azad different universities, are the research society. In this research with researcher evaluation in 24 active units in Fars state, approximately 125000 persons examined. That sample volume selected by the clustered random sampling method (kerjesi and Morgan formula), 380 persons, for the reason of collecting dates we used a researcher questionnaire that its validity confirmed by the specialists and its stability calculated by using the Kronbakh’s Alfa method 0.84.Researche questionnaire includes effective component in competency in five general axis, collects the data. Then with using 360 degree evaluation method, executed. For the data analysis me used descriptive statistic method and elicitation statistic (fact oral analysis, vilkakson and Friedman) that the results of the study as follows: 1.drawing the model of competency evaluation of faculty (main dimension of evaluation indexes of faculty competency’s).2.in the field of evaluation of current situation from the dimensions and competence skill parameters, ethical values, role, personal, favorable status exists. But in the performance and functional dimension and its subcomponents unfavorable status and lower than average level evaluated and the results of ranking of evaluation of dimensions of competency’s of faculty in order the most priority is related to skill dimension and the least priority is related functional and performance dimension.