درخت حوزه‌های تخصصی

The hotel industry in Qeshm Island is rapidly expanding. An important component in the hotel industry is the human resource. Tourists do not just come for the facilities and attractions, they want to be treated right and well and that is why a good command of the English language is always regarded as an asset for personnel in the tourism industry. This study was conducted to study and analyze the impact of one of the English skills, i.e., speaking of staff in hotels on attracting tourist in Qeshm Island. In order to so, data was collected from 25 foreign tourists in a hotel as Marina Hotel, regarding their expectations and perceptions of their stay about personal qualities of the hotels’ staff in different positions. The results obtained from the expectations of the guests indicated that the role and importance of the ‘English language proficiency’ in the tourism industry is relative to job function. ‘English language proficiency’ is more expected from those who often come into direct face-to-face contact with hotel guests such as the reception staff and it is more expected for the hotel management personnel as well. For other hotel staff, such as food & beverage and housekeeping staff, other qualities are expected more than ‘English language proficiency’ by hotel guests.

One of the regions which has many potentiality and capabilities for developing Tourism from natural aspect is Galugah county. Unfortunately, Tourism sources are useless due to incorrect programming. Accordingly, general objectives of this research were identifying strong and weak points, opportunity and possible threats for developing Tourism. Also, identifying of current Tourism position and, presenting suitable methods for developing potential capabilities of Tourism in Galugah county were the objectives of present study. The research model was applied and goal oriented and the research method was survey-descriptive. The necessity information was collected through field and library methods. A questionnaire was also used for collecting data. Moreover, techniques of QSPM, SWOT were used to describe the research information. Statistical population samples were selected from authorities’ community. Since the authorities were busy people and not always available in Galugah county, only 30 questionnaires were distributed among them. Results analysis of this research showed that among external and internal factors i.e. pollution of environment and river and extinction of plants species under the influence of pollution and O2 i.e. suitable climate for developing natural Tourism efforts in summer were the most important and influential factors. Cold temperature of the region in summer (W3) and existence of unique amusement places (S5) such as Amarg were recognized as effective and most leading factors among internal factors on Tourism development of Galugah county. Presenting methods of the third process showed that a comparison of total grades for attractiveness of methods and ST3 method i.e. initiating new occupational opportunities on the basis of natural potentials and rich culture of regions inhabitants by protecting region cultural identity and nature had the highest score in this process.