محمدعلی رنجبر

In the contemporary world, media do not merely play the role of reflecting events and realities, but havebecome active agents in reproducing and constructing social reality. This situation, explained in Jean Baudrillard's theory of the "hyperreality" or "era of acute reality," reflects a fundamental transformation in citizens' perceptual patterns and the profound impact of media representations on cultural, social, and political beliefs and attitudes. In Iran, these developments have posed significant challenges to the process of realizing and sustaining perspectives aligned with the ideals of the Islamic Revolution, including distortion of goals and slogans, unrealistic narrations, widespread dissemination of misinformation, selective representation of historical facts, the formation of media-driven movements, and the expansion of organized propaganda. This study, relying on Baudrillard's theoretical framework of hyperreality and employing semi-structured interviews, seeks to answer the fundamental question of what strategies the Islamic Republic of Iran must adopt to realize a desirable political outlook in the era of hyperreality. The research findings indicate that a deep understanding of the transformations in the new lifeworld, the design and application of universal symbols compatible with the logic of hyperreality, intelligent engagement with new cultural authorities, narrative power and priority in storytelling, attention to media balance and honesty, creating narrative coordination and synergy among media outlets, and institutionalizing behavioral and verbal integrity among officials are among the key requirements for achieving a desirable political outlook within the context of acute reality.