درخت حوزه‌های تخصصی

The purpose of this study was to investigate the effect of market orientation on the job attitudes of employees in sports stores in Mazandaran, IRAN. This research was a descriptive-correlational and applied study. The statistical population consisted of all employees in Nike, Adidas, Reebok, Puma, and Majid sports store. Based on Structural Equation Modeling (SEM), the research sample included 200 subjects. Standard questionnaires were used for data collection. Linear regression and structural equation modeling (SEM) with Spss18 and Lisrel version 8.3 software have been used to investigate the research hypotheses. According to the research findings, market orientation affects employees' attitudes toward the sports stores and market orientation explains 69 percent of the variance of job attitudes. Moreover, market orientation components were effective on job satisfaction, organizational commitment, role conflict, and turnover intention. Market orientation components were also effective on job attitudes of the sports store employees. Therefore, the special attention to market orientation in promoting productivity, satisfaction and increasing commitment of employees, can be critical in achieving the goals and strategies of sports stores.

Purpose: Nowadays, the use of sports and famous athletes in advertising has become one of the most common advertising practices. Therefore, the purpose of this research was to investigate the ability of predicting the indices of attractiveness, expertise, and trustworthiness of the renowned sport endorser on the consumers' willingness to buy sporting and non-sporting goods. Method: This study was a quasi-experimental study on a sample of 150 students of sport science at Ferdowsi University of Iran. The statistical sample was divided into two homogeneous groups; for one month, one group watched the advertisements of an artificial sport product and the other group watched the advertisements of an artificial non-sport product endorsed by the famous sport personality on the telegram. Finally, the results were analyzed by completing standard questionnaires of purchase willingness (Zichkowski, 1985) and advertising celebrities (Ohanian, 1990) and simultaneous regression statistical methods. Results: The results showed that all three indices of attractiveness, expertise, and trustworthiness of the renowned sports endorser have high predictive power for the tendency to purchase sporting and non-sporting goods. Also in the sporting goods group, the expertise, and in the non-sporting goods group, the attractiveness had the highest predictive power of tendency to buy. On the other hand, there is a significant difference between the perception of the popular sport endorsing indices in advertising sporting and non-sporting goods. Conclusions: Through a promotional period for two endorsed sporting and non-sporting products, this study provides useful findings for product and service institutions to select and employ renowned athletes to endorse their products and influence consumers' purchase intention. In the text, the detailed descriptions of the expected results and discussions have been reported.

Introduction: Since people experience fatigue after anterior cruciate ligament injury during exercises, it is important to understand how fatigue affects the biomechanical movement patterns. Therefore, this study aimed to investigate the effect of fatigue on ground reaction force variables during single-leg landing in athletes with a history of an anterior cruciate ligament sprain. Methods: it was a case-control study conducted in the University Laboratory. The sample consisted of 36 male athletes who were divided into three groups: 12 people with Anterior Cruciate Ligament Reconstruction (ACLR), 12 people with Anterior Cruciate Ligament Deficiency (ACLD), and 12 people as the control group. Fatigue was induced via the repetitive sets of double-leg squats (n=8), which were interspersed with the sets of countermovement jumps (n=2) and single-leg landings (n=3) until squats were no longer possible. A 2×2 repeated-measures multivariate analysis of variance was used to detect the main effects of group (ACLD, ACLR, control) and fatigue state (prefatigue, postfatigue) on the ground reaction forces variables. Results: The results showed a significant decrease in the peak vertical force and internal-external ground reaction force in the ACLD group after fatigue. Regardless of the fatigue state, the peak vertical ground reaction force in ACLD and ACLR groups was significantly lower than that in the control group. Conclusion: The athletes with the ACL injury, regardless of the selective treatment type, use compensatory strategies to reduce the contact forces on the lower extremity, compared with healthy athletes.

The purpose of the present article is to design indicators and variables that represent the value of volleyball players. This research method is applied, which was done in a quantitative and qualitative way. The research tool was a semi-structured interview with experts in the field of player valuation. In this research, the statistical population included all the experts and specialists in human resources and financial management issues in sports, and also volleyball experts. The sample size included a number of volleyball sports experts who expressed their ideas to determine the variables. A total of 60 variables were extracted, of which 40 are quantitative indicators and 20 are qualitative indicators. These indicators are not only effective in the selection of players, but can also determine the price and final value of the players.