درخت حوزه‌های تخصصی

Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research. The statistical population consisted of 120 experts, managers and experts in sport and economic in Kermanshah province who were selected by random sampling. In this study, 87 experts including experts, managers and experts in two fields of sport and economics completed a researcher-made questionnaire assessing the dimensions of sport brand effectiveness. The measurement tool was a questionnaire of sport brand management whose reliability and validity were tested for this research. The Cronbach's alpha value for all factors is 7 or higher, indicating the appropriateness of the questions posed to assess each of the dimensions affecting sport brand management. SPSS software version 20 was used for data analysis. The results of the tests showed that all four sectors (managerial, economic, cultural and social) influenced sport brand management. Results: Finally, the overall summary of the tests shows that social media management brand with a mean of 3.09 and cultural management factor with a mean of 1.82 have the highest and lowest priority in influencing sport brand, respectively. Conclusions: The research results show that the social sector of the brand has a higher priority and microeconomic and macroeconomic indicators should be recognized.

Introduction: Training at altitude or in a hypoxic environment has gained attention among athletes, coaches, and scientists to enhance sea-level performance. However, the efficacy of “Living-Low, Training-High, Training-Low” (LLTHTL) strategy to escalate the mechanisms associated with enhancing performance in the human athletes is still unknown. The present study aimed to investigate the effect of the LLTHTL on Hypoxia-Inducible Factor-1 alpha (HIF-1α) and peroxisome Proliferator-activated Receptor-Gamma Coactivator-1alpha (PGC-1α) levels in elite endurance runners.  Methods: The study has a crossover design in University laboratory. Eight elite male runners (Mean±SD age: 24.50±3.96 years; Mean±SD height: 179.75±4.62 cm; Mean±SD body mass: 67.37±3.42 kg; Mean±SD body mass index: 20.85±1.11 kg/m²) took part in the research. After 4 weeks of Living-Low (LL), the athletes performed 4 weeks Training-High (TH) and then, 3 weeks training-low (TL). Main Outcome Measures: Anthropometric parameters, time trial (1500 m), PGC-1α, and HIF-1α levels were measured in four different time points: pre-LL, post-LL, post-TH, and post-TL.  Results: There were no significant differences between the 4 time points for body mass and body mass index (P>0.05). The time trial was improved significantly (p <0.001) at post-TH as well as post-TL compared with the pre-LL and post-LL. TH decreased HIF-1α level but did not affect PGC-1α. Besides, TL increased both HIF-1α and PGC-1α.  Conclusion: Training at altitude reduces HIF-1α and training at sea-level increased PGC-1α and HIF-1α levels. Both types of training induced an improvement in the time trial. Athletes and coaches seek advice on the effective training strategy to enhance performance at different altitudes.