درخت حوزه‌های تخصصی

In this article, in order to identify the factors affecting the development of tourism in Iran, different approaches and models have been proposed and studied. In this research, a research methodology based on the approach of Grounded Theory has been used. The coding has been done in three stages: open coding, axial coding and selective coding, and through in-depth interviews with experts in this field. In order to evaluate this research, the criterion of acceptability was used instead of the validity and reliability criteria that more appropriate to qualitative research. Research findings, qualitative findings show that the causal conditions of the model include product, price, location and promotion, and the underlying factors include characteristics and mentality, intervening conditions include elements of policy, security, physical evidence and individuals; Strategies also include elements of planning, sustainability, processes and participation, research and training, and budgeting. Data collection was done through questionnaires and interviews with three groups of managers, experts and specialists in the industry. The results of this study show that there is a significant relationship between policy dimensions and marketing dimensions based on the proposed (conceptual) model

Nowadays, due to the growing process of global warming, increase of greenhouse gases and reduction of natural resources, environmental crises are more than ever before, therefore one of the topics that has attracted a lot of attention in educational systems is to present new attitudes of conservation. Environment is in education, which is considered one of the important tasks of the educational system and is applied in educational books. Considering the importance of the environment, the purpose of this research is to analyze the content of fourth grade textbooks based on the level of attention paid to green management components. The research method is descriptive and qualitative and quantitative content analysis, which analyzed the data using Shannon's entropy technique. The statistical population of the research includes social studies, Farsi and experimental science books of the fourth grade of elementary school, which due to the nature of the subject, sampling was not done and all the statistical population was examined. and the research tool in this research is a checklist and based on the report of the technical and research office of the "Green Management Steering Center", the indicators of green management in several main areas including energy management, water and wastewater management, benefit from renewable energy, waste management, pollution control Sound, transportation and the spread of culture and strengthening of social responsibilities in the field of environment, the selected books were studied according to these components. The obtained results showed that the highest coefficient of indicators related to green management for the fourth grade social studies course was for the index of energy management and use of renewable energy, respectively. For the Persian course, water and sewage management had an importance coefficient of 0.26, and for the experimental science course, water and sewage management, use of renewable energy, noise pollution control and transportation, energy management and promotion of culture and environment had an importance coefficient of was 0.17.