درخت حوزه‌های تخصصی

In this research, we try to determine the strategic planning and the most appropriate strategic options for hotels through a case study, considering the current situation of hotel industry in Iran. For this purpose, Parsian Evan hotel, a four star located in Tehran was selected as a case study. Initially, the mission and vision of the hotel were expressed; then a questionnaire was prepared for investigating the internal and external environment of hotel and determining its strengths, threats and opportunities of the hotel and distributed among 5 senior managers in Evin Hotel. In the next step, the information of the questionnaires was extracted and the evaluation matrices of internal and external factors were formulated based on that information. Next, the related strategies were provided after comparing the weaknesses, strengths, opportunities and threats. The most important strategic options were identified based on the views and comments of the above-mentioned senior managers and consultations with two of the elites of the hotel industry in Iran, according to which the SWOT matrix and internal and external factors (IE) were prepared. Finally, the related strategies were introduced and the quantitative strategy planning matrix (QSPM) was formulated by identifying the hotel’ position in the IE matrix. The results of the matrices indicated that Evin Hotel is currently in an aggressive position and can use the most important strategies related to the comparison of strengths and opportunities (SO) to overcome the competitors. In addition to Evin hotel, the top managers of other hotels can also use the presented process for their strategic planning according to their capabilities.

Security is the infrastructure of any development. The most important need of any society is providing the security of it and its individuals, which is why putting effort for providing the security and developing its domain is one of the most important goals of countries in international relations realm and their domestic policy. Striving for increasing national security limit is one of the most underlying concerns of the governments. There is a defined relationship between tourism and security development. Developing tourism in countries is only possible in the ones possessing required security. Tourism destinations are widespread in country, and through providing security in these regions, social security coefficient is increased resulting in tourism development. Security is a vital effective factor in attracting tourists to traveling and tourism. A tourist who decides to travel all around the world will dismiss their decision if they feel there is no security in host country.