درخت حوزه‌های تخصصی

Metaphor has usually been presented as a literary device which has some rhetorical and aesthetic purposes. However, in economic discourse, metaphor has a communicative function exhibited in English business texts. This study is directed towards a comprehensive analysis of metaphor translation in English business texts into Arabic. By selecting a sample of metaphors from business articles on BBC, CNN and Project Syndicate online websites, the study analyzes the data in terms of function, significance and role each metaphor plays in its context. The study also applies the cognitive approach to metaphor in the analysis of data and shows the important role this approach has on translation studies. The cognitive theory of metaphor provides significant insights into translation studies and now metaphor translatability is no longer a question of the individual metaphorical expression, as identified in the ST, but it has become linked to the level of conceptual systems in source and target cultures. Four main strategies of translating game/sport business metaphors are detected and used in the illustrative examples throughout the article. The study reveals that translators may opt for either preserving the metaphorical image of the source language metaphor or explicating its informative value; literal translation of some business metaphorical concepts presents itself as a workable solution in many cases because of the shared mood of cognition between English and Arabic language readers.

As a special tourism and cultural product,Red Tourism has distinct Chinese characteristics and cultural features. Translation, as an important carrier of Red culture, needs a high degree of cultural awareness which is one of the theoretical achievements of sociology. Only when we are fully aware of our own culture and are full of confidence can we better spread the Red culture. Based on the current research of Zhejiang Red Tourism translation, this paper analyzes the translation problems and causes of these problems from the perspective of cultural awareness. The findings suggest that the translation of Red Tourism should be based on the self-awakening, self-reflection and self-creation of Red culture. This study aims to put forward some strategies to interpret and translate cultural terms and translate without damaging the spirit of Red culture. The proposed strategies can promote the overseas communication of Chinese Red culture, especially Zhejiang Red culture.

While the use of apps specifically designed for language learning has witnessed a surge over the past decade, research on the productivity of these apps for language learning purposes along with their essential design and content features from students’ lens remains scant. The present paper illustrates an attempt to explore the way using language learning apps throughout an academic semester develops university level students’ semi-technical English language knowledge and the features and qualities they find essential in these educational apps. Drawing on empirical data obtained from pre- and post-tests and App Feature Interview form, it was observed that students who used language learning apps had a significantly better performance in a semi-technical English language post-test compared to the students who did not use language learning apps of their choice. Following content analysis, participants’ responses to an interview question were explored to determine the qualities they found crucial for language learning apps. Students highlighted 18 qualities, which were categorized under three main themes: smartphone, pedagogical content, and design features, as required for effective language learning apps. The findings of this study provide insights for educational app designers and educators on what works better in these apps from users’ perspective.

Choosing the right method for teaching is an important step in learning. Corporate trainers have always been interested in finding new ways to achieve effective learning. The present study seeks to improve language learning by measuring, comparing and prioritizing the effectiveness of three methods: traditional, blended and flipped method. In terms of purpose and nature, the present study was experimental and with respect to method it was quasi-experimental including a pre-test and a post-test designed with an equivalent control group. The participants consisted of 66 employees in an Iranian organization who were required to attend English language courses. The participants were sampled in accordance with training needs analysis results in the organization. Moreover, data were analyzed by means of descriptive and inferential statistics including mean analysis, standard deviation, F-way ANOVA, and Scheffe post hoc test using SPSS software version 25. The findings of the study indicate a significant difference between the three groups and the ranking of methods in terms of learning effectiveness from the highest to the lowest level includes; 1)Flipped 2) Blended 3) Traditional, respectively. The results showed that in spite of the high effectiveness of the flipped classroom to the other methods, some cultural differences such as family preference, feasts,  training customs and also resistance to new methods of learning hindered the allocation of sufficient time for practicing the lesson at home. In addition, such hindrances partially trace back to ancient Iranian culture. In conclusion, some suggestions were proposed to modify technology acceptance and other related weaknesses.   

Critical thinking has been a significant issue in the realm of EFL teaching and learning. This study aimed at investigating the contribution of paper-based and web-assisted feedback on Iranian EFL learners’ level of criticality in acquiring the writing skill. Besides, it was endeavoured to explore the extent of feedback contributions to the five constituents of critical thinking. Accordingly, a non-randomized control group pre/post-test design was taken into consideration, accounting for the two experimental treatments along with one control group. The levels of critical thinking of 61 EFL learners were initially rated prior to the 11-session treatments, and finally were re-appraised at the termination of the semester at University of Hormozgan. The out-turns of the one-way between-groups ANOVA set forth a statistically significant difference between the critical thinking scores of the four groups with respect to the type of feedback they received. Moreover, the outcomes of paired samples t-test revealed a statistically significant increase in all the four within-group criticality scores from pretest to posttest. Furthermore, the results of MANOVA illuminated a significant feedback contribution to the argument level of critical thinking, substantially due to the web-assisted type. So, web-assisted feedback was concluded to play a crucial role in facilitating EFL learners' journey towards becoming more critical writers. Finally, some pedagogical implications were conveyed parenthetically.

Teacher professional identity is widely acknowledged as a multi-dimensional dynamic evolving concept contributing to teachers’ self-perception about their professional roles. This qualitative study aimed to explore how different instructional settings of teaching English as a foreign language in Iran impacted on teachers’ professional identities in a comparative way. To this end, 25 English teachers from public schools and private institutes of Kerman were interviewed to collect data and to examine how teachers conceptualize themselves at schools and institutes. All 25 participants (13 school teachers and 12 institute teachers) had a BA degree in English. Data analysis revealed that teachers of public schools had comprehended, strong, and thick initial professional identity in comparison to those teaching in private institutes. However, such an ideal professional identity was more vulnerable to professional identity shock that resulted from the discrepancy between initial professional identity arisen from pre-service training programs and an emergent one derived from the identity-in-practice in class life. In terms of preparation to teach, the findings showed that the teachers of public schools had more extended viewpoints towards teaching and its significance. Moreover, they believed that their identity influenced the teaching profession while the institute teachers believed in teaching influence on their identity that provided evidence for the variable nature of teacher professional identity resulting from parallel interconnections of different macro and micro factors leading to its steady reinterpretation and reshaping. Keywords: dyna